{"product_id":"black-tie-optional-isbn-9780471703334","title":"Black Tie Optional","description":"\u003cb\u003ePraise for \u003ci\u003eBlack Tie Optional: A Complete Special Events Resource for Nonprofit Organizations\u003c\/i\u003e, Second Edition\u003c\/b\u003e  \u003cp\u003e\"I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!\"\u003cbr\u003e —Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, \u003ci\u003ePeople\u003c\/i\u003e magazine\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eBlack Tie Optional\u003c\/i\u003e is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!\"\u003cbr\u003e —Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's\u003c\/p\u003e \u003cp\u003e\"Harry Freedman knows how to plan an event. He has it down to an art. \"\u003cbr\u003e —World-renowned artist PETER MAX\u003c\/p\u003e \u003cp\u003eRegardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, \u003ci\u003eBlack Tie Optional\u003c\/i\u003e demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDecide on the best kind of event for your organization\u003c\/li\u003e \u003cli\u003eSelect the best location and date for your event\u003c\/li\u003e \u003cli\u003eDevelop budgets\u003c\/li\u003e \u003cli\u003eReach and book celebrities\u003c\/li\u003e \u003cli\u003eCreate invitations and get publicity\u003c\/li\u003e \u003cli\u003eSet ticket prices\u003c\/li\u003e \u003cli\u003eOrganize and motivate your committees\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. \u003ci\u003eBlack Tie Optional\u003c\/i\u003e is destined to become your dog-eared blueprint for making money and allies in the name of your cause.\u003c\/p\u003e  \u003cb\u003eAbout the Authors.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eAcknowledgments.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Choosing the Right Event.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing.\u003c\/p\u003e \u003cp\u003eSample Events.\u003c\/p\u003e \u003cp\u003eThinking It Through.\u003c\/p\u003e \u003cp\u003eTime and Date.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Money Matters.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLocation.\u003c\/p\u003e \u003cp\u003eLights and Sound.\u003c\/p\u003e \u003cp\u003eFood and Catering.\u003c\/p\u003e \u003cp\u003eFeeding Workers.\u003c\/p\u003e \u003cp\u003eEntertainment.\u003c\/p\u003e \u003cp\u003eDecorations.\u003c\/p\u003e \u003cp\u003eSecurity.\u003c\/p\u003e \u003cp\u003eInsurance.\u003c\/p\u003e \u003cp\u003eGetting Graphic.\u003c\/p\u003e \u003cp\u003ePublicity.\u003c\/p\u003e \u003cp\u003eCare and Feeding of Committees.\u003c\/p\u003e \u003cp\u003eFree Tickets.\u003c\/p\u003e \u003cp\u003ePostage.\u003c\/p\u003e \u003cp\u003eSpecialized Costs.\u003c\/p\u003e \u003cp\u003eSpecial Event Planners.\u003c\/p\u003e \u003cp\u003eSetting Ticket Prices.\u003c\/p\u003e \u003cp\u003eDouble Checking.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Who’s In Charge?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePicking an Event Coordinator\/Manager.\u003c\/p\u003e \u003cp\u003eThe Event Manager’s Job.\u003c\/p\u003e \u003cp\u003eGetting Started.\u003c\/p\u003e \u003cp\u003eFinancial Control.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Committees and Commitments.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Recruiting Process.\u003c\/p\u003e \u003cp\u003eMotivating the Troops.\u003c\/p\u003e \u003cp\u003eWorking Committees.\u003c\/p\u003e \u003cp\u003eVolunteer Retention.\u003c\/p\u003e \u003cp\u003eRegal Recognition.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Other People’s Money.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMedia First.\u003c\/p\u003e \u003cp\u003eGetting Maximum Support.\u003c\/p\u003e \u003cp\u003eOther Creative Sponsorships.\u003c\/p\u003e \u003cp\u003eTapping into Money.\u003c\/p\u003e \u003cp\u003eFollowing Up.\u003c\/p\u003e \u003cp\u003eConflicts of Interest.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: On Location.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResearching the Right Site.\u003c\/p\u003e \u003cp\u003eSite Considerations.\u003c\/p\u003e \u003cp\u003eSetting Sites.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Food, Glorious and Otherwise.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCritical Details.\u003c\/p\u003e \u003cp\u003eIdeas for Meals, Food, and Settings.\u003c\/p\u003e \u003cp\u003eCaterers.\u003c\/p\u003e \u003cp\u003eAll Dressed Up.\u003c\/p\u003e \u003cp\u003eLook to the Experts.\u003c\/p\u003e \u003cp\u003eGoing It Alone.\u003c\/p\u003e \u003cp\u003eTime-Savers.\u003c\/p\u003e \u003cp\u003eAt the Site.\u003c\/p\u003e \u003cp\u003eIf Disaster Strikes.\u003c\/p\u003e \u003cp\u003eLiquor and Other Beverages.\u003c\/p\u003e \u003cp\u003eFeeding Staff and Volunteers.\u003c\/p\u003e \u003cp\u003eLeftovers.\u003c\/p\u003e \u003cp\u003eTipping.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Auctions and Other Profit Boosters.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInternet Auctions.\u003c\/p\u003e \u003cp\u003eUp Close and Personal.\u003c\/p\u003e \u003cp\u003eAdvertising.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Reaching for the Stars.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen Free Costs Money.\u003c\/p\u003e \u003cp\u003eLining Up a Celebrity.\u003c\/p\u003e \u003cp\u003eSerious Stargazing.\u003c\/p\u003e \u003cp\u003eHarnessing Star Power.\u003c\/p\u003e \u003cp\u003eRoyal Treatment.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: The Media and the Message.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMedia Promotion.\u003c\/p\u003e \u003cp\u003eInvitation Events.\u003c\/p\u003e \u003cp\u003eIdentification.\u003c\/p\u003e \u003cp\u003eMultipart Invitations.\u003c\/p\u003e \u003cp\u003eAdvance Notice.\u003c\/p\u003e \u003cp\u003eA Fresh Look.\u003c\/p\u003e \u003cp\u003eOrdering Invitations.\u003c\/p\u003e \u003cp\u003eTime Frame.\u003c\/p\u003e \u003cp\u003eGetting Them Out.\u003c\/p\u003e \u003cp\u003eFollowing Up.\u003c\/p\u003e \u003cp\u003ePromotion.\u003c\/p\u003e \u003cp\u003eMinding the Media.\u003c\/p\u003e \u003cp\u003ePublic Service Announcements.\u003c\/p\u003e \u003cp\u003eTalk, Talk.\u003c\/p\u003e \u003cp\u003ePrint Media.\u003c\/p\u003e \u003cp\u003eMaking News.\u003c\/p\u003e \u003cp\u003ePromotion Time Frame.\u003c\/p\u003e \u003cp\u003eOther Publicity.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: The Final Countdown.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChecking It Twice.\u003c\/p\u003e \u003cp\u003eLast-Minute Needs.\u003c\/p\u003e \u003cp\u003eRegistration.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: After Words.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePost-Event Evaluation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Tools of the Trade.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAuctions\/Raffles.\u003c\/p\u003e \u003cp\u003eCelebrity Sources.\u003c\/p\u003e \u003cp\u003eSpeakers’ Bureaus.\u003c\/p\u003e \u003cp\u003eCharity Watchdogs\/Databases.\u003c\/p\u003e \u003cp\u003eCredit Cards.\u003c\/p\u003e \u003cp\u003eDonor Gifts.\u003c\/p\u003e \u003cp\u003eFundraising Consultants\/Event Management.\u003c\/p\u003e \u003cp\u003eFundraising\/Trade Organizations.\u003c\/p\u003e \u003cp\u003eOnline Resources.\u003c\/p\u003e \u003cp\u003ePromotional Materials.\u003c\/p\u003e \u003cp\u003ePublications.\u003c\/p\u003e \u003cp\u003eSoftware.\u003c\/p\u003e \u003cp\u003eTravel Sources.\u003c\/p\u003e \u003cp\u003eWeb-Site Management.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e  \u003cb\u003eHARRY A. FREEDMAN\u003c\/b\u003e is President and CEO of Strategic Initiatives, based in Philadelphia, Pennsylvania. His company provides fundraising counsel for nonprofit organizations planning and implementing special events. A fundraising and marketing professional for more than two decades, Freedman is an active member of the Association of Fundraising Professionals, serving on the organization's International Conference Education Advisory Committee. He is also the coauthor of two previous books written with Karen Feldman on using business approaches to charitable fundraising. Freedman has been a featured expert in Forbes as well as on NBC's Dateline and on CNBC.  \u003cp\u003e\u003cb\u003eKAREN FELDMAN\u003c\/b\u003e is an award-winning journalist whose work has appeared in newspapers and magazines across the United States and Canada. She earned a master's degree at the Columbia University Graduate School of Journalism and worked full time for daily newspapers for more than 25 years.\u003c\/p\u003e  Whether your nonprofit's fundraising event is an auction or a celebrity dinner, there is a great deal at stake when planning an event. From the invitations to the food to the entertainment, your event leaves a lasting impression of your organization's image. Now in a fully revised and significantly expanded Second Edition, Black Tie Optional is the complete primer you'll turn to for planning, organizing, and running your organization's special events. This practical handbook will show you how to choose the events that will make the most money—–and friends—–for your organization.\u003cbr\u003e \u003cbr\u003e   \u003cp\u003ePacked with commonsense advice from one of the country's leading special events producers, this new edition provides helpful checklists, flow charts, and worksheets outlining every element of assembling and managing special events, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eChoosing the right event\u003c\/li\u003e \u003cli\u003ePicking an event coordinator\/manager\u003c\/li\u003e \u003cli\u003eMotivating your board and committee members\u003c\/li\u003e \u003cli\u003eGetting maximum support\u003c\/li\u003e \u003cli\u003ePromoting your event\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhile the concept of fundraising is not new, never has the need for money been so great. More and more, it is up to individual groups to come up with creative ways to raise money and new supporters. Black Tie Optional, Second Edition is the all-in-one resource both beginning and seasoned event planners will rely on for creating a truly special event.\u003c\/p\u003e  \u003cb\u003ePraise for \u003ci\u003eBlack Tie Optional: A Complete Special Events Resource for Nonprofit Organizations\u003c\/i\u003e, Second Edition\u003c\/b\u003e  \u003cp\u003e\"I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!\"\u003cbr\u003e —Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, \u003ci\u003ePeople\u003c\/i\u003e magazine\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eBlack Tie Optional\u003c\/i\u003e is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!\"\u003cbr\u003e —Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's\u003c\/p\u003e \u003cp\u003e\"Harry Freedman knows how to plan an event. He has it down to an art. \"\u003cbr\u003e —World-renowned artist PETER MAX\u003c\/p\u003e \u003cp\u003eRegardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, \u003ci\u003eBlack Tie Optional\u003c\/i\u003e demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDecide on the best kind of event for your organization\u003c\/li\u003e \u003cli\u003eSelect the best location and date for your event\u003c\/li\u003e \u003cli\u003eDevelop budgets\u003c\/li\u003e \u003cli\u003eReach and book celebrities\u003c\/li\u003e \u003cli\u003eCreate invitations and get publicity\u003c\/li\u003e \u003cli\u003eSet ticket prices\u003c\/li\u003e \u003cli\u003eOrganize and motivate your committees\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. \u003ci\u003eBlack Tie Optional\u003c\/i\u003e is destined to become your dog-eared blueprint for making money and allies in the name of your cause.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988845379813,"sku":"NP9780471703334","price":48.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471703334.jpg?v=1761781748","url":"https:\/\/k12savings.com\/products\/black-tie-optional-isbn-9780471703334","provider":"K12savings","version":"1.0","type":"link"}