{"product_id":"bitter-brew-the-rise-and-fall-of-anheuserbusch-and-americas-kings-of-beer-isbn-9780062009265","title":"Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer","description":"\u003cp\u003e“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”\u003cbr\u003e—John Sayles, Director of \u003cem\u003eEight Men Out\u003c\/em\u003e and author of \u003cem\u003eA Moment in the Sun\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThe creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In \u003cem\u003eBitter Brew\u003c\/em\u003e, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day.\u003cbr\u003e\u003c\/p\u003e | \u003cp\u003eThe engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce—a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success.\u003c\/p\u003e\u003cp\u003eFrom countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the \"King of Beers.\" Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders—the sometimes reckless and always boisterous Busch family of St. Louis, Missouri—it grew into one of the most fearsome marketing machines in modern times. In \u003cem\u003eBitter Brew\u003c\/em\u003e, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death.\u003c\/p\u003e\u003cp\u003eThis engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.\u003c\/p\u003e | \u003cp\u003e“[A] thoroughly researched and thoughtfully written book.” - \u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“…well-written, and thoroughly documented company history…VERDICT A real-life family saga, this book is full of domestic and company details, some of which are sordid, others commendable. Recommended for readers interested in the backstory behind the King of Beers.” - \u003cb\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“An engrossing saga of the Busch family, one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce.” - \u003cb\u003e\u003ci\u003eUSA Today\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“[I]ntoxicating reading... This is a lurid, fascinating tale, which narrowly escapes the charge of being sensationalist thanks to its factual grounding and the significance of its subject-a family business that managed to dominate an industry but could not get its own dysfunction under control.” - \u003cb\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“[An] engaging narrative.” - \u003cb\u003e\u003ci\u003eDaily Beast\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eBitter Brew\u003c\/i\u003e deftly chronicles the contentious succession of kings in a uniquely American dynasty.  You’ll never crack open a six again without thinking of this book.” - \u003cb\u003e\u003ci\u003eJohn Sayles, Director of \"Eight Men Out\" and author of A Moment in the Sun\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“An engrossing behind-the-scenes look at one of America’s most successful and familiar brands.” - \u003cb\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“As the Busch family goes, so goes America. Bill Knoedelseder has taken their multi-generational saga and boiled it down into a heartfelt, hilarious ode to beer, baseball and business.” - \u003cb\u003e\u003ci\u003eMichael London, Academy Award-nominated producer of \"Sideways\"\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A great American story told as well and it could be told. I’ll never drink a Bud the same way again.” - \u003cb\u003e\u003ci\u003eLarry Leamer, bestselling author of the Kennedy family trilogy, The Kennedy Women, The Kennedy Men and Sons of Camelot\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":44887998529765,"sku":"NP9780062009265","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780062009265.jpg?v=1730227921","url":"https:\/\/k12savings.com\/products\/bitter-brew-the-rise-and-fall-of-anheuserbusch-and-americas-kings-of-beer-isbn-9780062009265","provider":"K12savings","version":"1.0","type":"link"}