{"product_id":"billion-dollar-lessons-isbn-9781591842897","title":"Billion Dollar Lessons","description":"\u003cb\u003e”This book is your chance to learn from others’ mistakes.”-- \u003ci\u003eEntrepreneur\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.”\u003cbr\u003e\u003cbr\u003eThere are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.\u003cb\u003ePaul B. Carroll\u003c\/b\u003e wrote for \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e for seventeen years. The author of \u003ci\u003eBig Blues,\/I, he founded\u003c\/i\u003e Context, the first \"new economy\" magazine, in 1997. Now a freelance writer, he lives outside Sacramento, California.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChunka Mui\u003c\/b\u003e is the coauthor of the major business bestseller \u003ci\u003eUnleashing the Killer App\u003c\/i\u003e and a fellow at Diamond Management and Technology Consultants. He lectures and consults widely on strategy and innovation, and lives in Chicago, Illinois.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":46300657025253,"sku":"NP9781591842897","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781591842897.jpg?v=1767722617","url":"https:\/\/k12savings.com\/products\/billion-dollar-lessons-isbn-9781591842897","provider":"K12savings","version":"1.0","type":"link"}