{"product_id":"big-data-in-practice-isbn-9781119231387","title":"Big Data in Practice","description":"\u003cp\u003eThe best-selling author of \u003ci\u003eBig Data\u003c\/i\u003e is back, this time with a unique and in-depth insight into how specific companies use big data. \u003c\/p\u003e\u003cp\u003eBig data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. \u003c\/p\u003e\u003cp\u003eFrom technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers\u003c\/li\u003e \u003cli\u003eDiscover how big data is behind the success of Walmart, LinkedIn, Microsoft and more\u003c\/li\u003e \u003cli\u003eLearn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking\u003c\/li\u003e \u003cli\u003eDevelop your own big data strategy by accessing additional reading materials at the end of each chapter\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e1 Walmart: How Big Data is Used to Drive Supermarket Performance 5\u003c\/p\u003e \u003cp\u003e2 CERN: Unravelling the Secrets of the Universe With Big Data 11\u003c\/p\u003e \u003cp\u003e3 Netflix: How Netflix Used Big Data to Give Us the Programmes We Want 17\u003c\/p\u003e \u003cp\u003e4 Rolls-Royce: How Big Data is Used to Drive Success in Manufacturing 25\u003c\/p\u003e \u003cp\u003e5 Shell: How Big Oil Uses Big Data 31\u003c\/p\u003e \u003cp\u003e6 Apixio: How Big Data is Transforming Healthcare 37\u003c\/p\u003e \u003cp\u003e7 Lotus F1 Team: How Big Data is Essential to the Success of Motorsport Teams 45\u003c\/p\u003e \u003cp\u003e8 Pendleton \u0026amp; Son Butchers: Big Data For Small Business 51\u003c\/p\u003e \u003cp\u003e9 US Olympic Women’s Cycling Team: How Big Data Analytics is Used to Optimize Athletes’ Performance 57\u003c\/p\u003e \u003cp\u003e10 ZSL: Big Data in the Zoo and to Protect Animals 63\u003c\/p\u003e \u003cp\u003e11 Facebook: How Facebook Use Big Data to Understand Customers 69\u003c\/p\u003e \u003cp\u003e12 John Deere: How Big Data Can Be Applied On Farms 75\u003c\/p\u003e \u003cp\u003e13 Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal 81\u003c\/p\u003e \u003cp\u003e14 LinkedIn: How Big Data is Used to Fuel Social Media Success 87\u003c\/p\u003e \u003cp\u003e15 Microsoft: Bringing Big Data to the Masses 95\u003c\/p\u003e \u003cp\u003e16 Acxiom: Fuelling Marketing With Big Data 103\u003c\/p\u003e \u003cp\u003e17 US Immigration and Customs: How Big Data is Used to Keep Passengers Safe and Prevent Terrorism 111\u003c\/p\u003e \u003cp\u003e18 Nest: Bringing the Internet of Things Into the Home 117\u003c\/p\u003e \u003cp\u003e19 GE: How Big Data is Fuelling the Industrial Internet 125\u003c\/p\u003e \u003cp\u003e20 Etsy: How Big Data is Used in a Crafty Way 131\u003c\/p\u003e \u003cp\u003e21 Narrative Science: How Big Data is Used to Tell Stories 137\u003c\/p\u003e \u003cp\u003e22 BBC: How Big Data is Used in the Media 143\u003c\/p\u003e \u003cp\u003e23 Milton Keynes: How Big Data is Used to Create Smarter Cities 149\u003c\/p\u003e \u003cp\u003e24 Palantir: How Big Data is Used to Help the CIA and to Detect Bombs in Afghanistan 157\u003c\/p\u003e \u003cp\u003e25 Airbnb: How Big Data is Used to Disrupt the Hospitality Industry 163\u003c\/p\u003e \u003cp\u003e26 Sprint: Profiling Audiences Using Mobile Network Data 169\u003c\/p\u003e \u003cp\u003e27 Dickey’s Barbecue Pit: How Big Data is Used to Gain Performance Insights Into One of America’s Most Successful Restaurant Chains 175\u003c\/p\u003e \u003cp\u003e28 Caesars: Big Data at the Casino 181\u003c\/p\u003e \u003cp\u003e29 Fitbit: Big Data in the Personal Fitness Arena 189\u003c\/p\u003e \u003cp\u003e30 Ralph Lauren: Big Data in the Fashion Industry 195\u003c\/p\u003e \u003cp\u003e31 Zynga: Big Data in the Gaming Industry 199\u003c\/p\u003e \u003cp\u003e32 Autodesk: How Big Data is Transforming the Software Industry 205\u003c\/p\u003e \u003cp\u003e33 Walt Disney Parks and Resorts: How Big Data is Transforming Our Family Holidays 211\u003c\/p\u003e \u003cp\u003e34 Experian: Using Big Data to Make Lending Decisions and to Crack Down On Identity Fraud 217\u003c\/p\u003e \u003cp\u003e35 Transport for London: How Big Data is Used to Improve and Manage Public Transport in London 223\u003c\/p\u003e \u003cp\u003e36 The US Government: Using Big Data to Run a Country 229\u003c\/p\u003e \u003cp\u003e37 IBM Watson: Teaching Computers to Understand and Learn 237\u003c\/p\u003e \u003cp\u003e38 Google: How Big Data is at the Heart of Google’s Business Model 243\u003c\/p\u003e \u003cp\u003e39 Terra Seismic: Using Big Data to Predict Earthquakes 251\u003c\/p\u003e \u003cp\u003e40 Apple: How Big Data is at the Centre of Their Business 255\u003c\/p\u003e \u003cp\u003e41 Twitter: How Twitter and IBM Deliver Customer Insights From Big Data 261\u003c\/p\u003e \u003cp\u003e42 Uber: How Big Data is at the Centre of Uber’s Transportation Business 267\u003c\/p\u003e \u003cp\u003e43 Electronic Arts: Big Data in Video Gaming 273\u003c\/p\u003e \u003cp\u003e44 Kaggle: Crowdsourcing Your Data Scientist 281\u003c\/p\u003e \u003cp\u003e45 Amazon: How Predictive Analytics Are Used to Get a 360-Degree View of Consumers 287\u003c\/p\u003e \u003cp\u003eFinal Thoughts 293\u003c\/p\u003e \u003cp\u003eAbout the Author 297\u003c\/p\u003e \u003cp\u003eAcknowledgements 299\u003c\/p\u003e \u003cp\u003eIndex 301\u003c\/p\u003e  \u003cp\u003e\"Another excellent text from Marr.\" (\u003cem\u003eBCS,\u003c\/em\u003e August 2016) \u003c\/p\u003e\u003cp\u003e\"Warmly recommended.\" (\u003cem\u003eThe Marketing Society,\u003c\/em\u003e July 2016)\u0026gt; \u003c\/p\u003e\u003cp\u003e\"This book is a brilliant introduction to the concept of big data, perfect for anybody who would like to know what it's all about and how this can be of benefit.\" (\u003cem\u003eInstitute of Management Services Journal,\u003c\/em\u003e June 2016) \u003c\/p\u003e\u003cp\u003e\"It is refreshing to read a book whose author simply puts the big data hype into practice. Ultimately, it offers a comprehensive narrative of why and how data is transforming the way businesses operate.\" (\u003cem\u003eMarginalia on Engagement,\u003c\/em\u003e April 2016)   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBERNARD MARR\u003c\/b\u003e is a bestselling business author, keynote speaker and consultant in Big Data analytics and enterprise performance. He is one of the world's most highly respected thought leaders on data in business and regularly helps major companies and governments gain better insights from their data. Bernard is a frequent contributor to the World Economic Forum, writes a regular column for \u003ci\u003eForbes\u003c\/i\u003e, and is recognized by LinkedIn as one of the world's top 5 business influencers. He is the author of numerous books including \u003ci\u003eBig Data\u003c\/i\u003e (winner of the Futures Category at the CMI Management Book of the Year Awards 2016), \u003ci\u003eBig Data for Small Business For Dummies\u003c\/i\u003e and \u003ci\u003eKey Business Analytics\u003c\/i\u003e.   \u003c\/p\u003e\u003cp\u003e\"A treasure chest of Big Data use cases\"\u003cbr\u003e \u003cb\u003e—Stefan Groschupf,\u003c\/b\u003e CEO at Datameer, Inc. \u003c\/p\u003e\u003cp\u003e\"Bernard Marr provides a comprehensive overview of how far Big Data has come in past years. With inspiring examples he clearly shows how large, and small, organizations can benefit from Big Data. The book is a must-read for any organization that wants to be a data-driven business\"\u003cbr\u003e \u003cb\u003e—Mark van Rijmenam,\u003c\/b\u003e author \u003ci\u003eThink Bigger\u003c\/i\u003e and Founder of Datafloq \u003c\/p\u003e\u003cp\u003e\"If you are searching for the missing link between Big Data technology and achieving business value – look no further! From the world of science to entertainment, Bernard Marr delivers it – and, importantly, shares with us the recipes for success\"\u003cbr\u003e \u003cb\u003e—Achim Granzen,\u003c\/b\u003e Chief Technologist Analytics at Hewlett Packard Enterprise \u003c\/p\u003e\u003cp\u003e\"This is one of those unique business books that is as useful as it is interesting. Bernard has provided us with a unique, inside look at how leading organizations are leveraging new technology to deliver real value out of data and completely transforming the way we think, work, and live\"\u003cbr\u003e \u003cb\u003e—Stuart Frankel,\u003c\/b\u003e CEO at Narrative Science Inc. \u003c\/p\u003e\u003cp\u003e\"Big Data can be a confusing subject for even sophisticated data analysts. Bernard has done a fantastic job of illustrating the true business benefits of Big Data. In this book you find out succinctly how leading companies are getting real value from Big Data – highly recommended read!\"\u003cbr\u003e \u003cb\u003e—Arthur Lee,\u003c\/b\u003e Vice President of Qlik Analytics at Qlik\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988810481893,"sku":"NP9781119231387","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119231387.jpg?v=1761781681","url":"https:\/\/k12savings.com\/products\/big-data-in-practice-isbn-9781119231387","provider":"K12savings","version":"1.0","type":"link"}