{"product_id":"big-data-for-small-business-for-dummies-isbn-9781119027034","title":"Big Data For Small Business For Dummies","description":"\u003cb\u003eCapitalise on big data to add value to your small business\u003c\/b\u003e \u003cp\u003eWritten by bestselling author and big data expert Bernard Marr, \u003ci\u003eBig Data For Small Business For Dummies\u003c\/i\u003e helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. \u003c\/p\u003e\u003cp\u003eBusiness data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eShows you how to use big data to make sense of user activity on social networks and customer transactions\u003c\/li\u003e \u003cli\u003eDemonstrates how to capture, store, search, share, analyse and visualise analytics\u003c\/li\u003e \u003cli\u003eHelps you turn your data into actionable insights\u003c\/li\u003e \u003cli\u003eExplains how to use big data to your advantage in order to transform your small business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're a small business owner or employee, \u003ci\u003eBig Data For Small Business For Dummies\u003c\/i\u003e helps you harness the hottest commodity on the market today in order to take your company to new heights. \u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started with Big Data Basics 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Introducing Big Data for Small Businesses 7\u003c\/p\u003e \u003cp\u003eChapter 2: Digging into the Essence of Big Data 23\u003c\/p\u003e \u003cp\u003eChapter 3: Identifying Big Data Uses in Small Businesses 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Unpacking Big Data 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Unpacking the Many Types of Data 55\u003c\/p\u003e \u003cp\u003eChapter 5: Discovering New Forms of Data 69\u003c\/p\u003e \u003cp\u003eChapter 6: Understanding the Technology Changes that Underpin Big Data 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: A Brave New World for Small Business 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7: Focusing on the Value of Insights 103\u003c\/p\u003e \u003cp\u003eChapter 8: Developing and Accessing Big Data Competencies 115\u003c\/p\u003e \u003cp\u003eChapter 9: Building a Big Data Infrastructure 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Show Time! Making Big Data Work for Small Business 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Creating a Big Data Strategy 151\u003c\/p\u003e \u003cp\u003eChapter 11: Applying Data in Your Business: Decision Making 163\u003c\/p\u003e \u003cp\u003eChapter 12: Applying Data in Your Business: Operations 185\u003c\/p\u003e \u003cp\u003eChapter 13: Creating a Big Data Culture in Your Business 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: Ten Biggest Big Data Mistakes to Avoid 213\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Free Big Data Sources 219\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Key Big Data Collection Tools 225\u003c\/p\u003e \u003cp\u003eIndex 231\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eBernard Marr\u003c\/b\u003e helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations  and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher.       \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Develop a big data strategy for a small business\u003c\/li\u003e \u003cli\u003e Use big data to develop new offerings, products and services\u003c\/li\u003e \u003cli\u003e Turn your data into insights\u003c\/li\u003e \u003cli\u003e Transform your business model and make better business decisions\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eCapitalise on big data to add value to your small business\u003c\/b\u003e   \u003c\/p\u003e\u003cp\u003eWritten by big data guru Bernard Marr, this book helps you understand what big data is — and how you can analyse and use it to improve your business.  You'll discover how to get your hands on big data to develop new products and services, develop strategies, understand technological change and, ultimately,  make smarter business decisions.  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eData, data everywhere\u003c\/b\u003e — find out why big data matters to any business—big or small—and get familiar with the many places you can find it\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eDig into big data\u003c\/b\u003e — use big data to understand your customers and markets, improve your operations, tackle your key business enablers and predict performance\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eUnpack big data\u003c\/b\u003e — discover the pros and cons of new forms of data and come to grips with the technology changes that underpin them\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eIf you build it…\u003c\/b\u003e — focus on the value of insights, develop and access big data competencies and build a killer big data infrastructure\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eIt's show time!\u003c\/b\u003e — create a big data strategy, apply data in your decision making and foster an effective big data culture in your business\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e How to make big data work in your small business\u003c\/li\u003e  \u003cli\u003e Why big data is such big news\u003c\/li\u003e  \u003cli\u003e Advice on coping with messy data\u003c\/li\u003e  \u003cli\u003e Ways to access the data that's out there\u003c\/li\u003e  \u003cli\u003e Guidance on developing and accessing big data competencies\u003c\/li\u003e  \u003cli\u003e The biggest big data mistakes—and how to avoid them\u003c\/li\u003e  \u003cli\u003e Key big data collection tools for small businesses\u003c\/li\u003e  \u003cli\u003e The top ten free big data sources\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988810416357,"sku":"NP9781119027034","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119027034.jpg?v=1761781680","url":"https:\/\/k12savings.com\/products\/big-data-for-small-business-for-dummies-isbn-9781119027034","provider":"K12savings","version":"1.0","type":"link"}