{"product_id":"ben-jerrys-the-inside-scoop-isbn-9780517883709","title":"Ben \u0026 Jerry's: The Inside Scoop","description":"\"Deftly  and compassionately captures [Ben's] genius in all its entrepreneurial  splendor...This tale will keep you entertained.\"--\u003cb\u003eNew York Times Book Review.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eA former CEO of Ben \u0026amp; Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben \u0026amp; Jerry's ice cream empire.Fred \"Chico\" Lager joined Ben \u0026amp; Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben \u0026amp; Jerry's board of directors. He lives in Williston, Vermont.","brand":"Crown Currency","offers":[{"title":"Default Title","offer_id":46301023437029,"sku":"NP9780517883709","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780517883709.jpg?v=1767722417","url":"https:\/\/k12savings.com\/products\/ben-jerrys-the-inside-scoop-isbn-9780517883709","provider":"K12savings","version":"1.0","type":"link"}