{"product_id":"become-a-great-data-storyteller-isbn-9781394283316","title":"Become a Great Data Storyteller","description":"\u003cp\u003e\u003cb\u003eUnlock the power of data storytelling to create change\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBecome a Great Data Storyteller: Learn How You Can Drive Change with Data\u003c\/i\u003e is a transformational journey guided by author and researcher Angelica Lo Duca. This insightful guide challenges the conventional approach to data visualization by emphasizing the creation of compelling data stories. With a focus on understanding the audience's needs, this book offers a unique value proposition: teaching you how to weave raw data into engaging, narrative-driven presentations that can significantly impact decision-making and generate organizational change.\u003c\/p\u003e \u003cp\u003eThe author masterfully demonstrates the process of building a data story, from creating relatable characters with clear objectives to tailoring these narratives for specific audiences. You'll discover your role as a narrative guide, learning how to employ the power of context to make your data-driven stories not just informative but captivating. This book sets itself apart by focusing on the human aspect of data storytelling, ensuring your narratives resonate deeply with your audience.\u003c\/p\u003e \u003cp\u003eIn the book, you'll:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn to craft engaging data narratives that go beyond charts and graphs, making your presentations memorable and impactful\u003c\/li\u003e \u003cli\u003eTailor your data stories to meet the specific needs and interests of your audience, enhancing understanding and engagement\u003c\/li\u003e \u003cli\u003ePosition yourself as a pivotal guide in your data stories, using context to turn data into powerful narratives that drive action\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor anyone looking to elevate their data presentation skills from ordinary to extraordinary, \u003ci\u003eBecome a Great Data Storyteller\u003c\/i\u003e offers the tools and insights you need. Whether you're a professional seeking to influence decision-making or simply passionate about the art of data, this book is your roadmap to becoming an impactful storyteller. Take the first step towards transforming your data into compelling stories that inspire change. Order your copy today and start changing the way you communicate.\u003c\/p\u003e \u003cp\u003eIntroduction xv \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Why You Need to Become a Data Storyteller 1\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eThe Need for Data Storytelling 2 \u003c\/p\u003e \u003cp\u003eWhat Is Data Storytelling? 3 \u003c\/p\u003e \u003cp\u003eAnalyzing a Story 3 \u003c\/p\u003e \u003cp\u003eUnderstanding the Data Storytelling Process 6 \u003c\/p\u003e \u003cp\u003eMaking a Data-Driven Story 8 \u003c\/p\u003e \u003cp\u003eDelivering a Data-Driven Story 9 \u003c\/p\u003e \u003cp\u003eCase Study: Solstices and Equinoxes 12 \u003c\/p\u003e \u003cp\u003eTakeaways 16 \u003c\/p\u003e \u003cp\u003eReferences 16 \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Role of the Storyteller 19\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eWho the Data Storyteller Is 20 \u003c\/p\u003e \u003cp\u003eThree Types of Data Storytellers 22 \u003c\/p\u003e \u003cp\u003eThe Apathetic Data Storyteller 23 \u003c\/p\u003e \u003cp\u003eThe Authoritarian Data Storyteller 24 \u003c\/p\u003e \u003cp\u003eThe Authoritative Data Storyteller 26 \u003c\/p\u003e \u003cp\u003eThe Data Storyteller Skills 27 \u003c\/p\u003e \u003cp\u003eHumility 28 \u003c\/p\u003e \u003cp\u003eSincerity 28 \u003c\/p\u003e \u003cp\u003eVulnerability 29 \u003c\/p\u003e \u003cp\u003ePatience 30 \u003c\/p\u003e \u003cp\u003eEmpathy and Openness 31 \u003c\/p\u003e \u003cp\u003eFlexibility 32 \u003c\/p\u003e \u003cp\u003eThe Data Storyteller’s Role in the Story 32 \u003c\/p\u003e \u003cp\u003eThe External Data Storyteller 33 \u003c\/p\u003e \u003cp\u003eThe Internal Data Storyteller 33 \u003c\/p\u003e \u003cp\u003eThe Absent Data Storyteller 34 \u003c\/p\u003e \u003cp\u003ePossible Scenarios in Which to Tell a Story 34 \u003c\/p\u003e \u003cp\u003eExamples of Great Storytellers 36 \u003c\/p\u003e \u003cp\u003e\u003ci\u003eSteve Jobs\u003c\/i\u003e 36 \u003c\/p\u003e \u003cp\u003e\u003ci\u003eBrené Brown\u003c\/i\u003e 37 \u003c\/p\u003e \u003cp\u003e\u003ci\u003eHans Rosling\u003c\/i\u003e 37 \u003c\/p\u003e \u003cp\u003eTakeaways 38 \u003c\/p\u003e \u003cp\u003eReferences 39 \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Making a Successful Data-Driven Story 41\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003ePreproduction: The Data Story Script 42 \u003c\/p\u003e \u003cp\u003eTheme 42 \u003c\/p\u003e \u003cp\u003eSubject 47 \u003c\/p\u003e \u003cp\u003eScript Implementation 49 \u003c\/p\u003e \u003cp\u003eProduction: Data Story Shot 54 \u003c\/p\u003e \u003cp\u003ePostproduction: Data Story Editing 56 \u003c\/p\u003e \u003cp\u003eWorking in a Team 58 \u003c\/p\u003e \u003cp\u003eTakeaways 59 \u003c\/p\u003e \u003cp\u003eReferences 59 \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 First Act: Defining the Hero 61\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eWho the Hero Is 62 \u003c\/p\u003e \u003cp\u003eHow to Extract the Hero from the Data 64 \u003c\/p\u003e \u003cp\u003eThe Data–Hero Humanity Matrix 65 \u003c\/p\u003e \u003cp\u003eThe Data–Hero Concreteness Matrix 68 \u003c\/p\u003e \u003cp\u003eDescribing the Hero 74 \u003c\/p\u003e \u003cp\u003eTakeaways 77 \u003c\/p\u003e \u003cp\u003eReferences 77 \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 First Act: Defining the Sidekick 79\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eWho the Sidekick Is 80 \u003c\/p\u003e \u003cp\u003eAdding a Sidekick to Your Data Story 81 \u003c\/p\u003e \u003cp\u003eDiscovering the Humanity of Your Hero 84 \u003c\/p\u003e \u003cp\u003ePresenting the Hero and the Sidekick: The First Act 86 \u003c\/p\u003e \u003cp\u003eThe Hook 90 \u003c\/p\u003e \u003cp\u003eThe Hero 91 \u003c\/p\u003e \u003cp\u003eThe Context 91 \u003c\/p\u003e \u003cp\u003eThe First Act’s Inciting Event 93 \u003c\/p\u003e \u003cp\u003eThe First Act’s Buildup 93 \u003c\/p\u003e \u003cp\u003eThe First Plot Point 94 \u003c\/p\u003e \u003cp\u003eTakeaways 95 \u003c\/p\u003e \u003cp\u003eReferences 95 \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Second Act: Defining the Problem 97\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eIntroducing the Problem 98 \u003c\/p\u003e \u003cp\u003eProblem Types 102 \u003c\/p\u003e \u003cp\u003eDescribe the Problem 105 \u003c\/p\u003e \u003cp\u003eCommunicate the Problem 109 \u003c\/p\u003e \u003cp\u003eSimplification 110 \u003c\/p\u003e \u003cp\u003eUse of the Five Senses 112 \u003c\/p\u003e \u003cp\u003eTakeaways 114 \u003c\/p\u003e \u003cp\u003eReferences 114 \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Second Act: Defining the Antagonist 117\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eWho Is the Antagonist? 118 \u003c\/p\u003e \u003cp\u003eVarious Types of Antagonists 121 \u003c\/p\u003e \u003cp\u003eHow to Extract the Antagonist from the Data 124 \u003c\/p\u003e \u003cp\u003eHow to Add the Antagonist to the Story 128 \u003c\/p\u003e \u003cp\u003ePresenting the Problem: The Second Act 131 \u003c\/p\u003e \u003cp\u003eReaction 134 \u003c\/p\u003e \u003cp\u003eFirst Pinch Point 134 \u003c\/p\u003e \u003cp\u003eSecond Plot Point 134 \u003c\/p\u003e \u003cp\u003eAction 135 \u003c\/p\u003e \u003cp\u003eSecond Pinch Point 135 \u003c\/p\u003e \u003cp\u003eTakeaways 135 \u003c\/p\u003e \u003cp\u003eReferences 136 \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Third Act: Setting the Climax and Next Steps 137\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eThe Dark Night 139 \u003c\/p\u003e \u003cp\u003eThe Climax 144 \u003c\/p\u003e \u003cp\u003eNext Steps 150 \u003c\/p\u003e \u003cp\u003eStructuring the Third Act 152 \u003c\/p\u003e \u003cp\u003eTakeaways 156 \u003c\/p\u003e \u003cp\u003eReferences 156 \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 From Making to Delivering a Data- Driven Story 159\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eCompleting the Making Phase 161 \u003c\/p\u003e \u003cp\u003eProduction: Data Story Shot 162 \u003c\/p\u003e \u003cp\u003ePostproduction: Data Story Editing 169 \u003c\/p\u003e \u003cp\u003eStarting the Delivery Phase 174 \u003c\/p\u003e \u003cp\u003eTakeaways 176 \u003c\/p\u003e \u003cp\u003eReferences 177 \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 What the Audience Wants and Knows 179\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eDefining the Audience 180 \u003c\/p\u003e \u003cp\u003eWhat the Audience Wants 183 \u003c\/p\u003e \u003cp\u003eFirst Plot Point 185 \u003c\/p\u003e \u003cp\u003eSecond Plot Point 187 \u003c\/p\u003e \u003cp\u003eNext Steps 188 \u003c\/p\u003e \u003cp\u003eWhat the Audience Knows 190 \u003c\/p\u003e \u003cp\u003eHero 194 \u003c\/p\u003e \u003cp\u003eContext 195 \u003c\/p\u003e \u003cp\u003eFirst Pinch Point 196 \u003c\/p\u003e \u003cp\u003eAction 197 \u003c\/p\u003e \u003cp\u003eDark Night 198 \u003c\/p\u003e \u003cp\u003eTakeaways 199 \u003c\/p\u003e \u003cp\u003eReferences 200 \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 What the Audience Thinks 203\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eIntroducing the Audience’s Thoughts 204 \u003c\/p\u003e \u003cp\u003eThe Stomach-Heart-Brain Theory 209 \u003c\/p\u003e \u003cp\u003eAdapting Your Story 215 \u003c\/p\u003e \u003cp\u003eHook 216 \u003c\/p\u003e \u003cp\u003eInciting Event 218 \u003c\/p\u003e \u003cp\u003eBuildup 220 \u003c\/p\u003e \u003cp\u003eReaction 221 \u003c\/p\u003e \u003cp\u003eSecond Pinch Point 222 \u003c\/p\u003e \u003cp\u003eClimax 223 \u003c\/p\u003e \u003cp\u003eTakeaways 224 \u003c\/p\u003e \u003cp\u003eReferences 224 \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Retelling the Story 227\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eIntroduction to Retelling 229 \u003c\/p\u003e \u003cp\u003eYou as the New Narrator of the Story 232 \u003c\/p\u003e \u003cp\u003eThe Channel 233 \u003c\/p\u003e \u003cp\u003eTime 235 \u003c\/p\u003e \u003cp\u003eThe Context 236 \u003c\/p\u003e \u003cp\u003eThe Audience as the New Narrator of the Story 237 \u003c\/p\u003e \u003cp\u003eWhen the Audience Retells the Story 238 \u003c\/p\u003e \u003cp\u003eWhy the Audience Retells the Story 238 \u003c\/p\u003e \u003cp\u003eFinal Thoughts 239 \u003c\/p\u003e \u003cp\u003eTakeaways 241 \u003c\/p\u003e \u003cp\u003eReferences 241 \u003c\/p\u003e \u003cp\u003eIndex 243\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eANGELICA LO DUCA\u003c\/b\u003e is a data specialist and researcher at the Institute of Informatics and Telematics of the National Research Council in Italy. She is also an adjunct professor of Data Journalism at the University of Pisa. She frequently presents and speaks at national and international conferences and events about data storytelling, data science, data journalism, data engineering, and web applications.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eIMBUE YOUR DATA WITH COMPELLING NARRATIVES THAT LEAD TO ACTION\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBecome a Great Data Storyteller: Learn How You Can Drive Change with Data,\u003c\/i\u003e author Angelica Lo Duca unveils the art of transforming raw data into captivating stories that resonate with your audience. Moving beyond conventional data visualization techniques, this book introduces you to the essential steps for crafting engaging data narratives. Lo Duca guides you through understanding the needs of your data consumers, teaching you not just to present data, but to tell a story that inspires and drives change. \u003c\/p\u003e\u003cp\u003eDelving deeper, \u003ci\u003eBecome a Great Data Storyteller\u003c\/i\u003e equips you with the skills you need to create characters within your data, setting them on a journey towards achieving their objectives, all while tailoring these stories to the specific needs of your audience. You’ll learn to become the guiding voice in your narratives, effectively using the power of context to enrich your stories, making them not only more engaging but also more impactful. \u003c\/p\u003e\u003cp\u003eFor professionals and enthusiasts eager to elevate their data presentation skills, this book is an inspirational call to action. The author invites you to redefine the way you communicate data, turning numbers and charts into meaningful stories that can drive decision-making and spark change. Become a masterful data storyteller and unlock the true potential of your data. Grab your copy today and start crafting stories that not only inform but also inspire.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988796457189,"sku":"NP9781394283316","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394283316.jpg?v=1761781624","url":"https:\/\/k12savings.com\/products\/become-a-great-data-storyteller-isbn-9781394283316","provider":"K12savings","version":"1.0","type":"link"}