{"product_id":"beat-the-crowd-isbn-9781118973059","title":"Beat the Crowd","description":"\u003cp\u003e\u003cb\u003eTrain your brain to be a real contrarian and outsmart the crowd\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBeat the Crowd \u003c\/i\u003eis the \u003ci\u003ereal\u003c\/i\u003e contrarian’s guide to investing, with comprehensive explanations of how a true contrarian investor thinks and acts – and why it works more often than not. Bestselling author Ken Fisher breaks down the myths and cuts through the noise to present a clear, unvarnished view of timeless market realities, and the ways in which a contrarian approach to investing will outsmart the herd. In true Ken Fisher style, the book explains why the crowd often goes astray—and how you can stay on track.\u003c\/p\u003e \u003cp\u003eContrarians understand how headlines really affect the market and which noise and fads they should tune out. \u003ci\u003eBeat the Crowd\u003c\/i\u003e is a primer to the contrarian strategy, teaching readers simple tricks to think differently and get it right more often than not.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover the limits of forecasting and how far ahead you should look\u003c\/li\u003e \u003cli\u003eLearn why political controversy matter less the louder it gets\u003c\/li\u003e \u003cli\u003eResurrect long-forgotten, timeless tricks and truths in markets\u003c\/li\u003e \u003cli\u003eFind out how the contrarian approach makes you right more often than wrong\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA successful investment strategy requires information, preparation, a little bit of brainpower, and a larger bit of luck. Pursuit of the mythical perfect strategy frequently lands folks in a cacophony of talking heads and twenty-four hour noise, but \u003ci\u003eBeat the Crowd\u003c\/i\u003e cuts through the mental clutter and collects the pristine pieces of actual value into a tactical approach based on going against the grain.\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Your Brain]Training Guide 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWall Street’s Contrarian Contradiction 4\u003c\/p\u003e \u003cp\u003eThe Curmudgeon’s Conundrum 5\u003c\/p\u003e \u003cp\u003eThere Is Always a But 6\u003c\/p\u003e \u003cp\u003eWhy Most Investors Are Mostly Wrong Most of the Time 8\u003c\/p\u003e \u003cp\u003eThe First Rule of True Contrarianism 12\u003c\/p\u003e \u003cp\u003eThe All-Seeing Market 13\u003c\/p\u003e \u003cp\u003eDifferent, Not Opposite 14\u003c\/p\u003e \u003cp\u003eThe Right Frame of Mind 15\u003c\/p\u003e \u003cp\u003eCheck Your Ego 16\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: For Whom the Bell Curve Tolls 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWall Street’s Useless\/Useful Fascination With Calendars 23\u003c\/p\u003e \u003cp\u003eProfessional Groupthink 25\u003c\/p\u003e \u003cp\u003eHow the Contrarian Uses\u003c\/p\u003e \u003cp\u003eProfessional Forecasts 26\u003c\/p\u003e \u003cp\u003eEven the Best Fall Sometimes . . . 30\u003c\/p\u003e \u003cp\u003eHow to Beat the Street 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Dracula and the Four Horsemen of the Media Apocalypse 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Media’s Flawed Financial Eyesight 50\u003c\/p\u003e \u003cp\u003eDracula Around the Corner 53\u003c\/p\u003e \u003cp\u003eLooking for Growth in All the Wrong Places 59\u003c\/p\u003e \u003cp\u003eThe Magic Indicator 62\u003c\/p\u003e \u003cp\u003eWar—What Is It Good For? 71\u003c\/p\u003e \u003cp\u003eDon’t Be a Cow, Be a Contrarian 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Not in the Next 30 Months 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBaby Boomer Bomb? 85\u003c\/p\u003e \u003cp\u003eWhat About Social Security and Medicare? 86\u003c\/p\u003e \u003cp\u003eBut What if the “Lost Generation”Stays Lost? 90\u003c\/p\u003e \u003cp\u003eWhat About Debt? 93\u003c\/p\u003e \u003cp\u003eBut What if Debt Causes Runaway Inflation? 98\u003c\/p\u003e \u003cp\u003eBut What if America Stops Innovating? 98\u003c\/p\u003e \u003cp\u003eBut What About Global Warming? 100\u003c\/p\u003e \u003cp\u003eWhat About Income Inequality? 102\u003c\/p\u003e \u003cp\u003eWhat if the Dollar Loses Its Place as the World’s Reserve Currency? 105\u003c\/p\u003e \u003cp\u003eWhat the Markets Know 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Take a Safari With Jack Lemmon and Walter Matthau 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow the Elephant Got Its Tusks 114\u003c\/p\u003e \u003cp\u003eDumbo, Gross Margins and Other High]Flying Elephants 116\u003c\/p\u003e \u003cp\u003eWhen Good News Dresses Up as Bad News 118\u003c\/p\u003e \u003cp\u003eThe Yield Curve Curveball 121\u003c\/p\u003e \u003cp\u003eWhen Elephants Attack 127\u003c\/p\u003e \u003cp\u003eA Brief History of Tragedy 127\u003c\/p\u003e \u003cp\u003eWhen Textbooks Lie 129\u003c\/p\u003e \u003cp\u003eIt Can’t Be an Elephant If … 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: The Chapter You’ll Love to Hate 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 1: Ditch Your Biases 140\u003c\/p\u003e \u003cp\u003eMy Guy Is Best, Your Guy Is Worst and Other Unhelpful Opinions 141\u003c\/p\u003e \u003cp\u003eA Magical Elephant Named Gridlock 145\u003c\/p\u003e \u003cp\u003e(Not) Just a Bill Sittin’ on Capitol Hill 150\u003c\/p\u003e \u003cp\u003eThat Which Is Seen and That Which Is Unseen 156\u003c\/p\u003e \u003cp\u003eWhat’s Worse Than a Politician? 158\u003c\/p\u003e \u003cp\u003eWhy the Government Already Made the Next Crisis Worse 162\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Put Those Textbooks Away 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDon’t Toss Your Textbooks—But Know Their Limitations! 172\u003c\/p\u003e \u003cp\u003eThe First Commandment: P\/Es Aren’t Predictive 175\u003c\/p\u003e \u003cp\u003eThe CAPEd Crusader Is No Superhero 178\u003c\/p\u003e \u003cp\u003eSmall Beats All? 181\u003c\/p\u003e \u003cp\u003eFancy Formulas and Other Academic Kryptonite 184\u003c\/p\u003e \u003cp\u003eTheory Isn’t Reality 189\u003c\/p\u003e \u003cp\u003eIf Not School, Where? 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Throw Away This Book! 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMiley Cyrus, Justin Bieber and Pop Star Economists 200\u003c\/p\u003e \u003cp\u003eClassics Are Classic for a Reason 203\u003c\/p\u003e \u003cp\u003ePhilosophy and Econ 101 209\u003c\/p\u003e \u003cp\u003eHow to Learn From the Legends 216\u003c\/p\u003e \u003cp\u003eThose Who Forget History . . . 225\u003c\/p\u003e \u003cp\u003eClassics in the Twenty]First Century 230\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: When Miley Cyrus Meets Ben Graham: Misadventures in Behavioral Finance 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere It All Began 238\u003c\/p\u003e \u003cp\u003eThe Beginnings of Behavioral Finance’s Drift 240\u003c\/p\u003e \u003cp\u003eWhen Academics Met Capitalism and Marketing 240\u003c\/p\u003e \u003cp\u003eBehavioral Finance and Tactical Positioning 242\u003c\/p\u003e \u003cp\u003eRecency Bias and Sentiment 251\u003c\/p\u003e \u003cp\u003eHow to Gain a Tactical Advantage With Behavioral Finance 254\u003c\/p\u003e \u003cp\u003eA Section for Stock Pickers 259\u003c\/p\u003e \u003cp\u003eKnow When to Say When 266\u003c\/p\u003e \u003cp\u003eGetting Back to Self]Control 268\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: The Negative Myopic Media 277\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Use the News 281\u003c\/p\u003e \u003cp\u003eWhat the Media Always Misses 285\u003c\/p\u003e \u003cp\u003eIn Technology (and Capitalism) We Trust 289\u003c\/p\u003e \u003cp\u003eParting Thoughts 290\u003c\/p\u003e \u003cp\u003eIndex 293\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“..a characteristically lively read….a good holiday read for any investor who suspects they may be stuck in their ways and in need of new insights” \u003c\/i\u003e(Money Observer, July 2015)\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKEN FISHER\u003c\/b\u003e is best known for his prestigious “Portfolio Strategy” column in \u003ci\u003eForbes\u003c\/i\u003e magazine, where his over 30-year tenure of high-profile calls makes him the third longest- running columnist in \u003ci\u003eForbes\u003c\/i\u003e’s 90-plus-year history. He is the founder, Chairman and CEO of Fisher Investments, an independent global money management firm managing over $60 billion for individuals and institutions globally. Fisher is ranked #240 on the 2014 \u003ci\u003eForbes\u003c\/i\u003e 400 list of richest Americans and #653 on the 2014 \u003ci\u003eForbes\u003c\/i\u003e Global Billionaire list. In 2010, \u003ci\u003eInvestment Advisor\u003c\/i\u003e magazine named him among the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award- winning “Cognitive Biases in Market Forecasting.” He has also written ten previous books, including national bestsellers \u003ci\u003eThe Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat, Debunkery\u003c\/i\u003e and \u003ci\u003eMarkets Never Forget (But People Do)\u003c\/i\u003e, all published by Wiley. Fisher has been published, interviewed and\/or written about in many major American, British and German finance or business periodicals. He has a weekly column in \u003ci\u003eFocus Money\u003c\/i\u003e, Germany’s leading weekly finance and business magazine.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eELISABETH DELLINGER\u003c\/b\u003e is an analyst and staff writer at Fisher Investments and has been with the firm for over a decade. She is a senior editor of MarketMinder.com and a contributor on Equities.com as well as other financial news websites.  \u003c\/p\u003e\u003cp\u003eMainstream investors are wrong more often than right. Most folks intuitively know this, and statistics and studies back it up. How can you buck the trend and be right more often than wrong?\u003c\/p\u003e \u003cp\u003eMany believe doing the opposite of everyone else is the key to avoiding the herd’s faulty investment decisions. Wall Street defines contrarian investing as betting the opposite of the crowd. Problem is, stocks often don’t do the opposite of what most folks expect! Those who bet on the opposite, thinking it makes them a contrarian, behave as crowd-like as the crowd they try to game! If the herd thinks stocks will rise 10%, the anti-herders bet they’ll fall—but markets could also skyrocket or zigzag sideways. In \u003ci\u003eBeat the Crowd\u003c\/i\u003e, bestselling author Ken Fisher shows you how to look beyond both crowds and find real contrarian opportunities that pay. \u003c\/p\u003e\u003cp\u003eBeing a contrarian simply means thinking independently. Not getting caught up in media hype and endless debate over whether Thing X is good or bad for stocks. Looking for things everyone misses. Thinking differently than the crowd, but not necessarily opposite! \u003ci\u003eBeat the Crowd\u003c\/i\u003e helps you filter the noise, test rules of thumb, shatter media myths and avoid common pitfalls.  \u003c\/p\u003e\u003cp\u003eIf you’re tired of media chatter and getting burned by consensus wisdom, this book is for you. With his signature style, Ken dispels common viewpoints and knocks age-old “rules” on their head. You’ll learn how to separate what’s important from what isn’t, think outside the investing canon, find the “elephant in the room” and out-invest the herd.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988795637989,"sku":"NP9781118973059","price":32.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118973059.jpg?v=1761781619","url":"https:\/\/k12savings.com\/products\/beat-the-crowd-isbn-9781118973059","provider":"K12savings","version":"1.0","type":"link"}