{"product_id":"beam-straight-up-isbn-9781118378366","title":"Beam, Straight Up","description":"\u003cb\u003eAn insider's look at the Jim Beam brand, from a 7th generation Master Distiller\u003c\/b\u003e \u003cp\u003eWritten by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, \u003ci\u003eBeam, Straight Up\u003c\/i\u003e is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth \"growing up Beam\" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes details of Fred Noe's life on the road, spreading the bourbon gospel\u003c\/li\u003e \u003cli\u003eDescribes Fred's journey to becoming the face of one of America's most iconic brands\u003c\/li\u003e \u003cli\u003eShares a simple primer on how bourbon is made\u003c\/li\u003e \u003cli\u003eOffers cocktail and food recipes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, \u003ci\u003eBeam, Straight Up\u003c\/i\u003e will detail the family business, and its role in helping to shape it.\u003c\/p\u003e \u003cp\u003ePrologue ix\u003c\/p\u003e \u003cp\u003eForeword Kid Rock xi\u003c\/p\u003e \u003cp\u003eChapter 1 A Little History 1\u003c\/p\u003e \u003cp\u003eChapter 2 A Kentucky Boyhood 23\u003c\/p\u003e \u003cp\u003eChapter 3 Booker: Yes, Sir. 49\u003c\/p\u003e \u003cp\u003eChapter 4 College Man 71\u003c\/p\u003e \u003cp\u003eChapter 5 Starting Out 87\u003c\/p\u003e \u003cp\u003eChapter 6 The Making of a Bourbon Ambassador 101\u003c\/p\u003e \u003cp\u003eChapter 7 Road Warrior 115\u003c\/p\u003e \u003cp\u003eChapter 8 The World Isn’t As Big As I Thought 129\u003c\/p\u003e \u003cp\u003eChapter 9 Bourbon and Change 143\u003c\/p\u003e \u003cp\u003eChapter 10 The Beam Way: How to Build a Company That Lasts 155\u003c\/p\u003e \u003cp\u003eChapter 11 Home 169\u003c\/p\u003e \u003cp\u003eAppendix 177\u003cbr\u003e Cocktails 177\u003cbr\u003e Hangover Cure 182\u003cbr\u003e Cooking with Bourbon 182\u003c\/p\u003e \u003cp\u003eAcknowledgments 193\u003c\/p\u003e \u003cp\u003eIndex 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFRED NOE\u003c\/b\u003e is the great-grandson of the legendary distiller, Jim Beam, as well as Beam Inc.’s Global Brand Ambassador and Master Distiller. He is the seventh-generation distilling Beam.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJIM KOKORIS\u003c\/b\u003e is a longtime family friend, spokesperson, and publicist for the Beams. He is also the author of three novels: T\u003ci\u003ehe Rich Part of Life, Sister North, and The Pursuit of Other Interests.\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003eFrom the moment newborn Frederick Booker Noe III arrived home from the hospital in a spanking new 1957 Ford Fairlane that his father spent his last dime on, his family had high hopes. As the seventh generation of the world’s most famous whiskey-making family, would the young Fred be up to the task of carrying on the 217-year-old legacy of the world’s largest bourbon company and one of the world’s best known whiskies, Jim Beam Bourbon? \u003ci\u003eBeam, Straight Up\u003c\/i\u003e chronicles Fred’s long and, at times, wild and hilarious journey of doing just that, while offering an insider’s look at this centuries-old dynasty.\u003c\/p\u003e \u003cp\u003e The first member of the Beam clan to document its illustrious history, Fred shares his own tales of “growing up Beam” in Bardstown, Kentucky, the “Bourbon Capitol of the World,” and dives even further into the growth of one of the world’s best-selling bourbons. Starting at the bottling line where he began his career, he describes the long and circuitous route he took to become a renowned global bourbon ambassador and the face of one of America’s most iconic brands. Along the way, Fred dispenses time-tested, quality business insights on how to maintain and grow a revered brand, along with a well-rounded view of the bourbon industry, the Jim Beam brand, and his role in shaping it, including: \u003c\/p\u003e\u003cul\u003e\u003cb\u003e\u003cli\u003eThe making of a bourbon ambassador, from learning to speak “City-Southern” to an education in the distilling process\u003c\/li\u003e \u003cli\u003eA simple primer on how bourbon is made, from the effects of the American white oak barrel to the importance of the sweet limestone Kentucky water\u003c\/li\u003e \u003cli\u003eThe art of making your own stories and establishing your reputation, and the role that reputation plays in selling your product\u003c\/li\u003e \u003cli\u003eHow the Jim Beam family helped shape today’s thriving bourbon industry\u003c\/li\u003e\u003c\/b\u003e\u003c\/ul\u003e \u003cp\u003eFor anyone looking to build a brand or a business that lasts, \u003ci\u003eBeam, Straight Up\u003c\/i\u003e offers colorful but invaluable business advice and insights that will help you establish your own legacy.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988795867365,"sku":"NP9781118378366","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118378366.jpg?v=1761781620","url":"https:\/\/k12savings.com\/products\/beam-straight-up-isbn-9781118378366","provider":"K12savings","version":"1.0","type":"link"}