{"product_id":"audel-promoting-and-marketing-your-crafts-isbn-9780025377424","title":"Audel Promoting and Marketing Your Crafts","description":"Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets. Preface ix\u003cbr\u003e\u003cbr\u003eAcknowledgements xiii\u003cbr\u003e\u003cbr\u003eSection-One Introduction to Craft Marketing 1\u003cbr\u003e\u003cbr\u003eSection-Two The P's at Work 69\u003cbr\u003e\u003cbr\u003eSection-Three The Business of Crafts 235\u003cbr\u003e\u003cbr\u003eSection-Four References \u003cbr\u003e\u003cbr\u003eMarketing Glossary 287\u003cbr\u003e\u003cbr\u003eResources 293\u003cbr\u003e\u003cbr\u003eIndex 325  \u003cp\u003eEdwin M. Field and Selma G. Field are the authors of Audel Promoting and Marketing Your Crafts, published by Wiley.\u003c\/p\u003e","brand":"Audel","offers":[{"title":"Default Title","offer_id":47988776894693,"sku":"NP9780025377424","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780025377424.jpg?v=1761781550","url":"https:\/\/k12savings.com\/products\/audel-promoting-and-marketing-your-crafts-isbn-9780025377424","provider":"K12savings","version":"1.0","type":"link"}