{"product_id":"asae-handbook-of-professional-practices-in-association-management-isbn-9781118775394","title":"ASAE Handbook of Professional Practices in Association Management","description":"\u003cb\u003eA new edition of one of the flagship books for CAE preparation\u003c\/b\u003e  \u003cp\u003eThe \u003ci\u003eASAE Handbook of Professional Practices in Association Management\u003c\/i\u003e covers the core functions of association management at a high but practical level, making it a go-to resource for professionals who are leading and managing membership organizations and those preparing for the Certified Association Executive (CAE) credential. Now in its third edition, this core text in the ASAE association literature offers practical, experience-based insights, strategies, and techniques for managing every aspect of an association or membership organization.\u003c\/p\u003e \u003cp\u003eOrganized into 35 chapters and presenting information based on experience and proven research into the skills and knowledge required for successfully managing an organization of any size, this book covers governance and structure, leadership processes, management and administration (including finance and human resources), internal and external relations, programs and services, and much more. This new edition incorporates increased emphasis on the c-level judgment required of Certified Association Executives and CEO-aspirants, as well as more comprehensive coverage of essential functions such as planning.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCovers the range of functions essential to managing an association\u003c\/li\u003e \u003cli\u003eServes as a flagship handbook for CAE prep and is one of only five designated \"CAE Core Resources\"; new edition is applicable to prep beginning with the May 2015 CAE exam\u003c\/li\u003e \u003cli\u003eInformation is relevant and applicable to students and professionals alike\u003c\/li\u003e \u003cli\u003eEdited by the founding editor of \u003ci\u003eProfessional Practices in Association Management\u003c\/i\u003e and a CAE instructor with more than 30 years of experience in preparing CAEs\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePut the experts to work for you with this essential resource—written by association professionals and experts with 300 years of cumulative experience!\u003c\/p\u003e \u003cp\u003ePreface xi\u003cbr\u003e \u003ci\u003eJohn B. Cox, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e1 A Prescription For A Successful Cse 1\u003cbr\u003e \u003ci\u003eCheryl O. Ronk, CMP, FASAE, CAE, and Susan S. Radwan, SMP, ARM, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 Mission 15\u003cbr\u003e \u003ci\u003eKerry C. Stackpole, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Management 29\u003cbr\u003e \u003ci\u003eMark Engle, DM, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Managing The Complex Association Enterprise 51\u003cbr\u003e \u003ci\u003eGary A. LaBranche, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Business Models and Economic Drivers 71\u003cbr\u003e \u003ci\u003ePaul Pomerantz, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Identity and Branding 83\u003cbr\u003e \u003ci\u003eMark N. Dorsey, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Financial Management 101\u003cbr\u003e \u003ci\u003eRob Batarla, MBA, CPA, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Globalization 117\u003cbr\u003e \u003ci\u003eDick Blatt and Donna Hasslinger\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eTips from Those Who Know: A Non-U.S.-Based View from Field Experience 121\u003cbr\u003e \u003ci\u003eAlfons Westgeest and Dani Kolb\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe Planning Continuum 135\u003cbr\u003e \u003ci\u003eSusan S. Radwan, SMP, ARM, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Environmental Scanning and Futures Analysis 139\u003cbr\u003e \u003ci\u003eBruce Butterfield, APR, FASAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Environmental Scanning 153\u003cbr\u003e \u003ci\u003eSusan E. Avery, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Strategic Planning 163\u003cbr\u003e \u003ci\u003eRobert H. Rich, PhD, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eStrategic Planning from a CSE Viewpoint 171\u003cbr\u003e \u003ci\u003eMark W. Light, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 High-Yield Tactical Planning 175\u003cbr\u003e \u003ci\u003eJohn B. Cox, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Business Planning 189\u003cbr\u003e \u003ci\u003eBrian Birch, CAE, and Susan S. Radwan, SMP, ARM, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eGovernance: An Introduction 203\u003cbr\u003e \u003ci\u003eBeth Gazley, PhD\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Governance Structures, Process, and Culture 207\u003cbr\u003e \u003ci\u003eChristine McEntee, FASAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 Governance Relationships 223\u003cbr\u003e \u003ci\u003eRichard Yep, CAE, FASAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCollaborative Leadership in Governance 225\u003cbr\u003e \u003ci\u003eGabriel Eckert, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Volunteer Leadership Development 239\u003cbr\u003e \u003ci\u003eHolly Duckworth, CMP, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eA Critical Understanding 240\u003c\/p\u003e \u003cp\u003eA Solution to Succession Planning 254\u003cbr\u003e \u003ci\u003eSusan S. Radwan, SMP, ARM, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Component Relations 257\u003cbr\u003e \u003ci\u003eLowell M. Aplebaum, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Organizational Reviews and Strategic Planning for State Associations 263\u003cbr\u003e \u003ci\u003eLuis A. Rivera, MBA, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 Membership Recruitment And Retention 275\u003cbr\u003e \u003ci\u003eJay L. Karen, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Standard Setting 289\u003cbr\u003e \u003ci\u003eDorothy I. Mitstifer, PhD\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20 Legal Issues In Association Standard Setting, Certification and Accreditation Programs, and Codes Of Ethics 303\u003cbr\u003e \u003ci\u003eJeffrey S. Tenenbaum, Esq., and Beth A. Caseman, Esq.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 Developing And Managing Programs, Products, and Services 321\u003cbr\u003e \u003ci\u003eMariah Burton Nelson, MPH, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22 Fundraising and Development 337\u003cbr\u003e \u003ci\u003eTodd Wurschmidt, PhD, CFRE, FASAE, CAE, and Erin M. Fuller, MPA, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eMargin of Excellence: Why Fundraising Is Important for Associations 339\u003cbr\u003e \u003ci\u003ePaulette V. Maehara, CFRE, CAE (ret.)\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eLegal Aspects of Association Fundraising 341\u003cbr\u003e \u003ci\u003eJeffrey S. Tenenbaum, Esq., and Kristalyn Loson, Esq.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Meeting and Event Management 353\u003cbr\u003e \u003ci\u003eDawn M. Mancuso, MAM, FASAE, CAE, and Natasha J. Ross, CMP\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 Certification Principles 371\u003cbr\u003e \u003ci\u003eB. Denise Roosendaal, CAE, and Anjali Weber\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eConsider Accrediting Your Organization 382\u003cbr\u003e \u003ci\u003eMelissa Sines\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25 Affinity Programs 389\u003cbr\u003e \u003ci\u003eSusan Moseley, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26 Optimizing Professional Development 405\u003cbr\u003e \u003ci\u003eDonald R. Levy, MEd\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e27 Strategic Leadership 429\u003cbr\u003e \u003ci\u003eBarbara Byrd Keenan, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e28 Diversity and Inclusion 445\u003cbr\u003e \u003ci\u003eVelma R. Hart, FASAE, CAE, and D. A. Abrams, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29 Human Resource Management 461\u003cbr\u003e \u003ci\u003eMatthew Gertzog, MBA, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30 Integral Technology Management 479\u003cbr\u003e \u003ci\u003eSteve DeHaan, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31 Legal Issues 491\u003cbr\u003e \u003ci\u003eJefferson C. Glassie, JD\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e32 Legal Liability Risk Management 503\u003cbr\u003e \u003ci\u003eJeffrey P. Altman, JD\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eProtecting Your Organization Through Careful Risk Review 513\u003cbr\u003e \u003ci\u003eP. Allen Haney, CPCU, CLU, ChFC, CASL, ChHC, FASAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e33 Facility Management 521\u003cbr\u003e \u003ci\u003eMike Moss, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e34 Building Effective Industry Supplier Partnerships 539\u003cbr\u003e \u003ci\u003eBrian Stevens, FASAE, and Gregg Balko, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e35 Knowledge Management 549\u003cbr\u003e \u003ci\u003eRichard V. Lawson and Robert C. Nedbal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e36 Research and Evaluation 565\u003cbr\u003e \u003ci\u003eMarc Beebe, CAE, and Elena Gerstmann, PhD, FASAE, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e37 Government Relations, Public Policy, and Coalition Building 581\u003cbr\u003e \u003ci\u003eStefanie Reeves, MA, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e38 Marketing and Communications 597\u003cbr\u003e \u003ci\u003eTom Quash, CAE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e39 Publishing and Media 613\u003cbr\u003e \u003ci\u003eDebra J. Stratton and Angela Hickman Brady\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eDigital Disruption: A Survival Guide 625\u003cbr\u003e \u003ci\u003eJulie Shoop\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 631\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJOHN B. COX, CAE,\u003c\/b\u003e was an ASAE Fellow who served twice on that organization’s board of directors. He had a three-decades-long career in association management, including numerous executive and managerial roles. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e SUSAN S. RADWAN, CAE,\u003c\/b\u003e is owner of Leading Edge Mentoring, a consulting firm that specializes in governance and leadership issues. She has served the association industry since 1985 in roles as a teacher, facilitator, and executive staff person.    \u003c\/p\u003e\u003cp\u003eAlmost 20 years ago, \u003ci\u003eProfessional Practices in Association Management\u003c\/i\u003e was conceived as the one-stop guide for anyone studying for the Certified Association Executive (CAE) exam. It has indeed become the go-to resource for just this purpose—it remains one of only five CAE Core Resources specified by ASAE: The Center for Association Leadership. In this \u003ci\u003eThird Edition\u003c\/i\u003e, it has been further expanded to appeal to a range of readers, including not only CAE aspirants but current and aspiring chief staff executives looking for an overview of the association management field. \u003c\/p\u003e\u003cp\u003eThe field of nonprofit and membership organization leadership embraces a wide range of functions and professional titles. Research has shown, though, that the specific knowledge and skills contained in this book are required for successful management of any organization. In this edition, the editors and contributing authors redouble their emphasis on the chief staff executive (CSE) perspective. The most successful association managers know how to think like a CSE, even if they officially fill a different role. Through this CSE-oriented approach, \u003ci\u003eASAE Handbook of Professional Practices in Association Management\u003c\/i\u003e aims to make executives better across all functional areas of association management. \u003c\/p\u003e\u003cp\u003eIn an unpredictable economy, it is even more crucial to have a firm grasp on the business of running an association. An understanding of business topics from tactical planning to effective risk management is absolutely crucial for leaders who hope to ensure that their organizations thrive despite uncertainty. This new edition of \u003ci\u003eProfessional Practices in Association Management\u003c\/i\u003e has an ever stronger focus on these important issues, in alignment with ASAE’s recommendations. In the world of membership-based organizations, there is often an aversion to talking about money, but successful leaders cannot let matters of budget go undiscussed. Contributors to this \u003ci\u003eASAE Handbook\u003c\/i\u003e discuss financial management and creating organizational alignment at a time when having a strong budget is so important. This new edition features: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew content on the business side of association management, including financial planning, strategy, and risk management\u003c\/li\u003e \u003cli\u003eThe latest understanding of how technology impacts the association executive or manager’s role from social media and market identification to new legislation and regulatory concerns\u003c\/li\u003e \u003cli\u003eIncreased emphasis on the chief staff executive (CSE) perspective – helpful to leaders in all specialties in understanding how to manage any program, project, or organization\u003c\/li\u003e \u003cli\u003eExperience-based insights into strategic planning as an ongoing process of optimizing management and creating effective change\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eSucceeding as an association executive is not always easy, but it is one of today’s most rewarding and socially necessary roles. The experience- and research-based insights in this book speak at a practical level to both aspiring and experienced professionals. \u003ci\u003eASAE Handbook of Professional Practices in Association Management\u003c\/i\u003e is, yet again, the definitive handbook for the profession.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47988766507237,"sku":"NP9781118775394","price":92.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118775394.jpg?v=1761781510","url":"https:\/\/k12savings.com\/products\/asae-handbook-of-professional-practices-in-association-management-isbn-9781118775394","provider":"K12savings","version":"1.0","type":"link"}