{"product_id":"as-the-future-catches-you-isbn-9781400047741","title":"As the Future Catches You","description":"If you think the world has changed dramatically in the last five years, you haven’t seen anything yet.\u003cbr\u003e\u003cbr\u003eYou will never look at the world in the same way after reading \u003ci\u003eAs the Future Catches You\u003c\/i\u003e. Juan Enriquez puts you face to face with unprecedented political, ethical, economic, and financial issues, dramatically demonstrating the cascading impact of the genetic, digital, and knowledge revolutions on all our lives. \u003cbr\u003e\u003cbr\u003eGenetics will be the dominant language of this century. Those who can “speak it” will acquire direct and deliberate control over all forms of life. But most countries and individuals remain illiterate in what is rapidly becoming the greatest single driver of the global economy. The choice is simple: Either learn to surf new and powerful waves of change—or get crushed trying to stop them. The future is catching us all. Let it catch you with your eyes wide open.\"After reading \u003ci\u003eAs the Future Catches You\u003c\/i\u003e, shocking propositions feel like common sense. Juan Enriquez will change your view of change itself.\" —Nicholas Negroponte, author of \u003ci\u003eBeing Digital\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“By far the best book I know to help us understand and cope with the powerful technologies that are about to change every aspect of our lives.” —Roger Fisher, coauthor of \u003ci\u003eGetting to Yes\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“With amazing insight and a graphical, almost poetical style of writing, Enriquez describes how computers, genomics, and other new technologies are shaping our present and future.” —Hamilton O. Smith, Nobel laureate in medicineJuan Enriquez has a career that spans business, domestic and international politics, and science. He was the founding director of the Life Sciences Project at Harvard Business School and a fellow at Harvard’s Center for International Affairs. Enriquez has appeared on \u003ci\u003e60 Minutes\u003c\/i\u003e and has published his work in \u003ci\u003eHarvard Business Review\u003c\/i\u003e, \u003ci\u003eForeign Policy\u003c\/i\u003e, \u003ci\u003eScience\u003c\/i\u003e, and the \u003ci\u003eNew York Times\u003c\/i\u003e. His new book is \u003ci\u003eThe Untied States of America\u003c\/i\u003e.\u003cb\u003eMIXING APPLES, ORANGES, AND FLOPPY DISKS . . .\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIf it seems like your world has been topsy-turvy over the past few years . . .\u003cbr\u003eConsider what's coming.\u003cbr\u003e\u003cbr\u003eYour genetic code will be imprinted on an ID card . . .\u003cbr\u003eFor better and worse.\u003cbr\u003e\u003cbr\u003eMedicines will be tailored to your genes and will help prevent specific diseases for which you may be at risk.\u003cbr\u003e(But . . . your insurance company and your prospective employer may also find out that you are genetically disposed to, say, heart disease, or breast cancer, or Alzheimer's.)\u003cbr\u003e\u003cbr\u003eMeanwhile, lone individuals are birthing not just companies but entire industries that rapidly become bigger than the economies of most countries.\u003cbr\u003eBut unlike growth industries of the past . . . cars and aerospace, for example . . . the industries that will dominate our future depend on just a few smart minds . . .\u003cbr\u003eNot a lot of manpower . . .\u003cbr\u003eSo during a period of prosperity and economic growth . . .\u003cbr\u003eWealth is ever more mobile and concentrated.\u003cbr\u003e\u003cbr\u003eYou and your children are about to face a series of unprecedented moral, ethical, economic, and financial issues.\u003cbr\u003e\u003cbr\u003eThe choices you make will impact where you live, what you earn, what your grandchildren will look like, how long you live.\u003cbr\u003e\u003cbr\u003eIt all starts because we are mixing apples, oranges, and floppy disks.\u003cbr\u003e\u003cbr\u003ePut an orange on your desk . . .\u003cbr\u003eNext to a floppy disk or CD . . .\u003cbr\u003eAlthough each seems very different today . . .\u003cbr\u003eThey are becoming one and the same.\u003cbr\u003e\u003cbr\u003eYour computer runs on a code based on \"1\"s and \"0\"s.\u003cbr\u003eIf you change the order and number of these 1s and 0s . . .\u003cbr\u003eBy tapping the keyboard . . .\u003cbr\u003eYou capitalize a letter, change a sentence, send an e-mail, transmit a photograph or music.\u003cbr\u003eThe floppy disk is simply the container for these 1s and 0s.\u003cbr\u003eBut it is reading and rewriting the code inside that drives change.\u003cbr\u003e\u003cbr\u003eAs of 1995, we began to read the full gene sequence of . . .\u003cbr\u003eBacteria, insects, plants, animals, humans.\u003cbr\u003eIt is written in a four-letter code (A, T, C, G) . . .\u003cbr\u003eIf you change this code, just as if you change the code in a floppy disk or on a CD . . .\u003cbr\u003eYou change the message, the product, the outcome.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWe are beginning to acquire...\u003cbr\u003eDirect and deliberate control...\u003cbr\u003eOver the evolution of all life forms...\u003cbr\u003eOn the planet...\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIncluding ourselves.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe skin and pulp of the orange that sits on your desk . . .\u003cbr\u003eIs just packaging . . .\u003cbr\u003eWhat matters is the code contained in the seeds.\u003cbr\u003eEach seed has a long string of gene data that looks like . . .\u003cbr\u003eThe seed guides growth, how a tree and its leaves develop . . .\u003cbr\u003eThe size, flavor, color, shape of fruits.\u003cbr\u003eIf you can read the code . . .\u003cbr\u003eAnd rewrite it . . .\u003cbr\u003eYou can turn an orange into a vaccine, a contraceptive, a polyester.\u003cbr\u003eEach of these things has already been done in corn.\u003cbr\u003e\u003cbr\u003eToday, bananas and potatoes can vaccinate you against things like cholera, hepatitis, diarrhea.\u003cbr\u003eYou can harvest bulletproof fibers . . .\u003cbr\u003eGrow medicines in tobacco.\u003cbr\u003eAnd it's not just apples, oranges, and corn that are rapidly becoming different organisms.\u003cbr\u003e\u003cb\u003e\u003cbr\u003eMosquitoes  \u003c\/b\u003e\u003cbr\u003eare flying hypodermic needles.\u003cbr\u003eThey can infect you with malaria, dengue, and other awful things.\u003cbr\u003eThey do so by transferring a little bit of genetic code\u003cbr\u003ethrough their saliva . . .\u003cbr\u003eInto your bloodstream . . .\u003cbr\u003eWhich then reprograms part of the way your cells operate . . .\u003cbr\u003eBy changing your genetic code ever so slightly . . .\u003cbr\u003eIn ways that can make you very sick.\u003cbr\u003eSo why not engineer mosquito genes so that they have the\u003cbr\u003eopposite effect?\u003cbr\u003e\u003cbr\u003eIf mosquito saliva contained antibodies . . .\u003cbr\u003eOr if you made it hard for malaria to mutate inside a mosquito's body . . .\u003cbr\u003eYou could immunize people and animals . . .\u003cbr\u003eBy making sure they were bitten.\u003cbr\u003eBecause the language of genes (A, T, C, G) is the same\u003cbr\u003efor all creatures . . .\u003cbr\u003eYou can mix species.\u003cbr\u003eIf you are an artist, the genes that make jellyfish fluoresce\u003cbr\u003eat night . . .\u003cbr\u003eCan be used to make a bunny glow under black light.\u003cbr\u003eIf you are an M.D., the same genes can be placed in monkeys\u003cbr\u003eto serve as markers . . .\u003cbr\u003eWhich help identify cures for diseases like Alzheimer's\u003cbr\u003eand cancer.\u003cbr\u003e\u003cbr\u003eBy reading and rewriting the gene codes of bacteria, plants,\u003cbr\u003eand animals . . .\u003cbr\u003eWe start to turn cells, seeds, and animal embryos into the\u003cbr\u003eequivalent of floppy disks . . .\u003cbr\u003eData sets that can be changed and rewritten to fulfill\u003cbr\u003especific tasks.\u003cbr\u003eWe start deliberately mixing and matching apples and oranges . . .\u003cbr\u003eSpecies . . .\u003cbr\u003ePlants and animals.\u003cbr\u003e\u003cbr\u003eThese discoveries may seem distant, abstract, more than a little scary today.\u003cbr\u003eBut they will change the way you think about the world . . .\u003cbr\u003eWhere you work . . .\u003cbr\u003eWhat you invest in . . .\u003cbr\u003eThe choices your children make about life . . .\u003cbr\u003eWhat war looks like.\u003cbr\u003e\u003cbr\u003eMany are unprepared for . . .\u003cbr\u003eThe violence and suddenness with which . . .\u003cbr\u003eNew technologies change . . .\u003cbr\u003e\u003cb\u003e\u003cbr\u003eLives . . .\u003cbr\u003e\u003cbr\u003eCompanies . . .\u003cbr\u003e\u003cbr\u003eCountries . . .\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eBecause they do not understand what these\u003cbr\u003etechnologies can do.","brand":"Crown Currency","offers":[{"title":"Default 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