{"product_id":"architectural-renderings-isbn-9780470664100","title":"Architectural Renderings","description":"The rendering is the most potent means of communicating an architectural design. It provides a complete image of a building in its planned setting. Unlike a physical or computer model, an elevation or plan, it speaks in a direct and accessible visual language that will enable any viewer to immediately picture the architect’s vision. The potency of the rendering is clearly understood by architects and clients alike. Major architectural practices now commission specialist studios to produce finished renderings of their buildings in order to effectively sell their designs to their clients, while clients also invest in renderings to convince the wider public of their vision for large-scale architectural projects. Whereas traditionally the rendering was an architectural drawing enlivened by watercolour washes, contemporary renderings are produced in a wide range of media and formats with the explicit purpose of visualising and exciting.  \u003cp\u003eA stunning visual survey of architectural rendering today that:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides in-depth profiles of 14 of the top international rendering studios.\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eFeatures images of landmark buildings, such as Foster’s British Museum, IM Pei’s Pyramid for the Louvre and OMA\/Rem Koolhaas’ Central Library for Seattle.\u003c\/li\u003e \u003cli\u003eIncludes architectural designs by high-profile practices: Asymptote, Jean Nouvel, UN Studio and Zaha Hadid Architects.\u003c\/li\u003e \u003cli\u003eSupplies key insights into the working methods of specialist rendering studios and their application of manual and digital technologies.\u003c\/li\u003e \u003cli\u003eFeatures informative essays by Fabrizio Avella, Professor of Drawing and Measuring and Digital Drafting at the University of Palermo, and Augusto Romano Burelli, Dean of the Department of Architecture at the University of Udine.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFeatured studios:\u003c\/p\u003e \u003cp\u003eSimon Jones \u0026amp; Associates, UK ● Lee Dunnette, USA ● Dennis Allain, USA ● Kirk Fromm, design + illustration, USA ● ArtandDesign-Studios.com, USA ● Andy Hickes Digital Architectural Illustration, USA ● LABTOP RENDERING, France Rendertaxi GbR, Germany ● studio amd, painting + motion, USA ● Federico Pitzalis, Italy ● Marco Giovanni De Angelis \/Studio Vision Srl, Italy ● ArtefactoryLab, France ● Pure, Germany ● Stack! Studios Srl, Italy\u003c\/p\u003e  Theory  \u003cp\u003eFabrizio Avella: Drawing between history and digital innovation.\u003c\/p\u003e \u003cp\u003eAugusto Romano Burelli: Architectural drawing in the age of digital reproduction.\u003c\/p\u003e \u003cp\u003eFabio Schillaci: To draw or not to draw?\u003c\/p\u003e \u003cp\u003ePractice.\u003c\/p\u003e \u003cp\u003eOffices.\u003c\/p\u003e \u003cp\u003eSimon Jones \u0026amp; Associates.\u003c\/p\u003e \u003cp\u003eLee Dunnette.\u003c\/p\u003e \u003cp\u003eDennis Allain.\u003c\/p\u003e \u003cp\u003eKirk Fromm.\u003c\/p\u003e \u003cp\u003eArtandDesignStudios.com.\u003c\/p\u003e \u003cp\u003eAndy Hickes.\u003c\/p\u003e \u003cp\u003eLABTOP RENDERING.\u003c\/p\u003e \u003cp\u003eRendertaxi.\u003c\/p\u003e \u003cp\u003estudio amd.\u003c\/p\u003e \u003cp\u003eFederico Pitzalis.\u003c\/p\u003e \u003cp\u003eMarco Giovanni De Angelis.\u003c\/p\u003e \u003cp\u003eArtefactoryLab.\u003c\/p\u003e \u003cp\u003epure.\u003c\/p\u003e \u003cp\u003eStack! Studios.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eFabio Schillaci: The making of a render.\u003c\/p\u003e  \u003cp\u003e\"...a must for architects who visualize their design want to do and want to explore the possibilities in style. (\u003cem\u003eAureon,\u003c\/em\u003e November 2010)   \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabio Schillaci\u003c\/strong\u003e is a practicing architect. He studied architecture in Palermo and Kassel. He has worked as a freelance architect in Palermo, Rome and Berlin. His works have been exhibited worldwide and published in international books about digital design techniques.   The rendering is the most potent means of communicating an architectural design. It provides a complete image of a building in its planned setting. Unlike a physical or computer model, an elevation or plan, it speaks in a direct and accessible visual language that will enable any viewer to immediately picture the architect’s vision. The potency of the rendering is clearly understood by architects and clients alike. Major architectural practices now commission specialist studios to produce finished renderings of their buildings in order to effectively sell their designs to their clients, while clients also invest in renderings to convince the wider public of their vision for large-scale architectural projects. Whereas traditionally the rendering was an architectural drawing enlivened by watercolour washes, contemporary renderings are produced in a wide range of media and formats with the explicit purpose of visualising and exciting.  \u003c\/p\u003e\u003cp\u003eA stunning visual survey of architectural rendering today that:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides in-depth profiles of 14 of the top international rendering studios.\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eFeatures images of landmark buildings, such as Foster’s British Museum, IM Pei’s Pyramid for the Louvre and OMA\/Rem Koolhaas’ Central Library for Seattle.\u003c\/li\u003e \u003cli\u003eIncludes architectural designs by high-profile practices: Asymptote, Jean Nouvel, UN Studio and Zaha Hadid Architects.\u003c\/li\u003e \u003cli\u003eSupplies key insights into the working methods of specialist rendering studios and their application of manual and digital technologies.\u003c\/li\u003e \u003cli\u003eFeatures informative essays by Fabrizio Avella, Professor of Drawing and Measuring and Digital Drafting at the University of Palermo, and Augusto Romano Burelli, Dean of the Department of Architecture at the University of Udine.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFeatured studios:\u003c\/p\u003e \u003cp\u003eSimon Jones \u0026amp; Associates, UK ● Lee Dunnette, USA ● Dennis Allain, USA ● Kirk Fromm, design + illustration, USA ● ArtandDesign-Studios.com, USA ● Andy Hickes Digital Architectural Illustration, USA ● LABTOP RENDERING, France Rendertaxi GbR, Germany ● studio amd, painting + motion, USA ● Federico Pitzalis, Italy ● Marco Giovanni De Angelis \/Studio Vision Srl, Italy ● ArtefactoryLab, France ● Pure, Germany ● Stack! Studios Srl, Italy\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988760019173,"sku":"NP9780470664100","price":67.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470664100.jpg?v=1761781483","url":"https:\/\/k12savings.com\/products\/architectural-renderings-isbn-9780470664100","provider":"K12savings","version":"1.0","type":"link"}