{"product_id":"and-then-there-s-this-how-stories-live-and-die-in-viral-culture-isbn-9780143117612","title":"And Then There's This: How Stories Live and Die in Viral Culture","description":"\u003cb\u003e\"An odd but happy marriage of sociological observation and Gonzo- style adventure.\" \u003cbr\u003e -\u003ci\u003eWired\u003c\/i\u003e \u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e From the co-author of \u003ci\u003eOur Kindred Creatures \u003c\/i\u003eand \u003ci\u003eRabid\u003c\/i\u003e, journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":46304737263845,"sku":"NP9780143117612","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780143117612.jpg?v=1767721559","url":"https:\/\/k12savings.com\/products\/and-then-there-s-this-how-stories-live-and-die-in-viral-culture-isbn-9780143117612","provider":"K12savings","version":"1.0","type":"link"}