And Then There's This: How Stories Live and Die in Viral Culture
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Original price
$27.00
Original price
$27.00
$27.00
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$27.00
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$27.00
Description
"An odd but happy marriage of sociological observation and Gonzo- style adventure."
-Wired
From the co-author of Our Kindred Creatures and Rabid, journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
-Wired
From the co-author of Our Kindred Creatures and Rabid, journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
PUBLISHER:
Penguin Publishing Group
ISBN-10:
0143117610
ISBN-13:
9780143117612
BINDING:
Paperback
PUBLICATION YEAR:
2010
NUMBER OF PAGES:
208
BOOK DIMENSIONS:
0.5(H) x 5.5(W) x 8.45(D)
AUDIENCE TYPE:
General / adult
LANGUAGE:
English