{"product_id":"alphabrain-isbn-9781119335566","title":"AlphaBrain","description":"\u003cp\u003e\u003cb\u003eSmarter decision-making based on cognitive science\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAlphaBrain\u003c\/i\u003e is the investor's guide to achieving more, doing better, and reaching higher. At its core, the magnitude of your success is based on the quality of your decisions. The problem is that human beings are poor decision-makers; we tend to approach problems \u003ci\u003eafter\u003c\/i\u003e they arise instead of planning for them in advance. We put too much weight on instinct, belief, and \"gut feeling.\" We make the same mistakes over and over again—so reliably, in fact, that cognitive science can accurately predict exactly which mistakes we'll make and when. This book offers a way to understand and plan for the human mind's usual tendencies to help you make smarter investment decisions. Using a framework based on cognitive research, you'll learn how to approach decisions objectively, systematically, and constantly review your process; you'll take action based on evidence instead of intuition, and get ahead of potential problems before they get the best of you.\u003c\/p\u003e \u003cp\u003eWith so much riding on the correctness of your choices, natural tendency can be a dangerous thing. This book shows you how to remove the bias and emotion to start making choices backed by hard evidence and objective data and lower your stress.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShift your processes from reactive to proactive\u003c\/li\u003e \u003cli\u003eBase decisions on reality over belief\u003c\/li\u003e \u003cli\u003eEliminate cognitive bias and reduce common mistakes\u003c\/li\u003e \u003cli\u003eMake better decisions with a systematic, objective approach\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhy do we begin managing risk only once it becomes apparent? Why do we \u003ci\u003ereact \u003c\/i\u003eto the market instead of making the big decisions \u003ci\u003ebefore\u003c\/i\u003e emotion takes over? Investing has always been a largely reactive field, but those who dominate it approach decision-making less like a human and more like a machine. \u003ci\u003eAlphaBrain\u003c\/i\u003e shows you how to get \u003ci\u003ereal\u003c\/i\u003e about investing, with cognitive techniques that lead to smarter, evidence-based decisions.\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eAbout the Author xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Decision Analysis 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1:Marginal Improvement, Significant Impact 3\u003c\/p\u003e \u003cp\u003eChapter 2:Blinded by Bias 21\u003c\/p\u003e \u003cp\u003eChapter 3:Rational Decisions 33\u003c\/p\u003e \u003cp\u003eChapter 4:Decision Analysis 49\u003c\/p\u003e \u003cp\u003eChapter 5:How to Solve Any Problem 63\u003c\/p\u003e \u003cp\u003eChapter 6:Cerebral Junk Food 85\u003c\/p\u003e \u003cp\u003eChapter 7:The Input Paradox 101\u003c\/p\u003e \u003cp\u003eChapter 8:Auditing Mental Accounting 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Decisions In The Financial Context 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9:Mistakes at the Heart of Investment Management 125\u003c\/p\u003e \u003cp\u003eChapter 10:Manager Selection 135\u003c\/p\u003e \u003cp\u003eChapter 11:Prophecy of Value 149\u003c\/p\u003e \u003cp\u003eChapter 12:Mind over Matter 161\u003c\/p\u003e \u003cp\u003eChapter 13:Coaching 181\u003c\/p\u003e \u003cp\u003eChapter 14:Trading Decisions 191\u003c\/p\u003e \u003cp\u003eChapter 15:How to Stop Losing Money 221\u003c\/p\u003e \u003cp\u003eChapter 16:The Danger of Shortcuts 241\u003c\/p\u003e \u003cp\u003eChapter 17:The Power of the Unexpected 255\u003c\/p\u003e \u003cp\u003eIndex 275\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eSTEPHEN DUNEIER\u003c\/b\u003e is CEO of Bija Advisors. Through coaching, workshops and publishing, Bija Advisors uses cognitive science to help the world's most successful institutional investors and business leaders make better decisions and achieve better results.    \u003c\/p\u003e\u003cp\u003e\u003ci\u003eAlphaBrain\u003c\/i\u003e offers investors a hands-on guide to better decision-making in order to achieve more, reach higher, and increase profits. Author Stephen Duneier—CEO of Bija Advisors—reveals that most investors make their decisions based on emotions and explains how to tap into the power of cognitive science to greatly improve our decision-making abilities and our investments' bottom line. Most human beings are poor decision makers. We approach problems after they arise rather than planning for them in advance and rely too heavily on gut feelings, beliefs, and instincts. Throughout the book, Duneier reveals what it takes to view the world through the lens of cognitive decision-making and shows how to focus on investment decisions as problems to be solved. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eAlphaBrain\u003c\/i\u003e outlines a proven method for overcoming flawed, emotion-based decision making that can lead to unwise and costly investments. This approach will help you understand and plan for the human mind's usual tendencies and develop the skill to make smarter investment decisions. \u003ci\u003eAlphaBrain\u003c\/i\u003e's framework is based on cognitive research and is objective, systematic, proactive, algorithmic, and evidence based. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eAlphaBrain\u003c\/i\u003e gives you the guidance needed for ignoring bias and emotion and adopting an approach for making choices defined by hard evidence and objective data. Become the investor who shifts their decision-making process from reactive to proactive. Discover how to base your investment decisions on reality rather than belief. With \u003ci\u003eAlphaBrain\u003c\/i\u003e you can become a savvy investor who relies on a systematic and objective approach, reduces common mistakes, and watches their investments grow like never before.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBECOME AN INVESTOR WHO MAKES CONSISTENTLY SMARTER DECISIONS BASED ON COGNITIVE SCIENCE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMost investors make their decisions in a reactive, emotionally driven manner. When they don't get the results they want, they tend to blame outside forces and bad luck rather than their own decision-making process. Those who excel in the investment world approach decision making less like an emotional human and more like a machine. In \u003ci\u003eAlphaBrain,\u003c\/i\u003e investment guru Stephen Duneier reveals how he used cognitive scientific techniques to become a successful investment expert. \u003c\/p\u003e\u003cp\u003eWritten for anyone who wants to improve the quality of their investment decisions, \u003ci\u003eAlphaBrain\u003c\/i\u003e describes in detail how to overcome our natural tendency to go with our \"gut\" and become an investor who is objective, systematic, and thorough. The author outlines a process-driven approach to decision-making that reduces the frequency and magnitude of mistakes and helps investors get the results they want.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988715520229,"sku":"NP9781119335566","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119335566.jpg?v=1761781304","url":"https:\/\/k12savings.com\/products\/alphabrain-isbn-9781119335566","provider":"K12savings","version":"1.0","type":"link"}