All Hands on Deck

In the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organization chart. All Hands on Deck is a fun-to-read story that is both a business strategy book about creating competitive advantage through corporate culture, and a personal development book that will inspire readers to be more committed and engaged with their work and their organizations. Drawing upon the wisdom of some of the greatest and most beloved business leaders of the 20th century, this essential guide:

• Creates a virtual roadmap for building a culture of ownership where so workers are inspired to think and act like partners in the enterprise, and not just hired hands
• Shares practical and proven strategies for earning employee buy-in and commitment to the values, vision, and purpose of the organization
• Features the real-world wisdom of some of the most successful and beloved business leaders of the 20th century, including Walt Disney, Ray Kroc, Mary Kay Ash, Bill Hewlett, and Dave Packard

A stirring resource for today's business environment, All Hands on Deck shares the tools you need to create an organization that competes and succeeds in today's turbulent world, and the inspiration that your people need to put those tools to work.

Foreword xiii

Acknowledgments xvii

Introduction: Why a Culture of Ownership Matters xix

Chapter 1 Changing “Us and Them” to “We” 1

Chapter 2 Real Ownership Is of the Heart, Not of the Wallet 9

Chapter 3 Lesson 1: Start with a Mission that is Bigger Than the Business 19

Chapter 4 Lesson 2: Use Structure and Process to Create Culture 31

Chapter 5 Lesson 3: Build Culture on a Foundation of Values 43

Chapter 6 Lesson 4: Trust Is the Glue in a Culture of Ownership 51

Chapter 7 Lesson 5: Use Stories to Reinforce Cultural Norms 61

Chapter 8 Lesson 6: Invest in Character Building 73

Chapter 9 Lesson 7: Unleash Individual Creativity and Ingenuity 87

Chapter 10 Lesson 8: Everyone Is a Volunteer 99

Chapter 11 The Four Essential Elements of a Culture of Ownership 109

Chapter 12 It Takes Courage and Strength of Character to Be a Culture Leader 121

Chapter 13 A Culture of Ownership Is a Bilateral Relationship 129
Afterword 135
Appendix 1: Blueprinting the Invisible Architecture 137
Appendix 2: The Self-Empowerment Pledge 141
Appendix 3: Study Questions 147
Bibliography 151
About the Author 157
Services from Values Coach Inc. 159
Joe Tye’s Speaking Topics 160

JOE TYE is CEO of Values Coach Inc., a training and consulting firm that specializes in values-based leadership and cultural transformation. He is a passionate and humorous speaker who has presented for hospitals, corporations and associations across North America. Tye is also the creator of The Twelve Core Action Values course, which many participants refer to as “graduate school for the seven habits.”

Visit www.joetye.com.

All Corey Whitaker wanted from the airport limo ride was a few quiet minutes to think about how, in his role as new CEO, he could pull Owatt Hospitality Services back from the brink of bankruptcy. So he was annoyed to learn that someone else would be sharing his limo…until he saw who that person was! In All Hands on Deck, Walt Disney introduces Corey—and you—to some of history’s greatest business leaders.

As you follow Walt and Corey on their journey in this intriguing story, you will learn how:

• Henry Ford inspired a company, and changed the world, with a compelling vision
• Tom Watson created the cultural blueprint that transformed IBM into a powerhouse
• General Robert Wood Johnson fostered cultural toughness at J&J to turn every adversity into advantage
• Ray Kroc built a worldwide fast food empire held together with the glue of trust
• Bill Hewlett and Dave Packard shaped “the HP Way” with the power of stories
• Mary Kay Ash inspired one of the most enthusiastic sales forces the world has ever seen
• And a lot more

You cannot hold people accountable for the things that really matter. To compete in today’s tough economy, you must have a culture of ownership. In this book, you’ll learn how legendary business leaders did it. All Hands on Deck is an inspiring story that takes you—and your business—on the journey of cultural transformation. You will learn practical strategies that will help you build an authentic culture, where employees show up to work for more than just a paycheck, see themselves as partners in the enterprise, and translate their spirit of ownership into sustained high performance. In today’s stormy economic seas, you need All Hands on Deck!