All About Sponsorships
Description
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with information to help fund needed programs and services, supplement annual gift revenue, avoid budget cutbacks, and meet or exceed annual fundraising goals through sponsorships.
Important topics covered include:
- Sponsorship guidelines
- Business alliances
- Benefits for corporate sponsors
- Direct mail
- Partnerships and collaboration
- Sponsor recognition
- Dos and Don’ts with sponsorships
- Effective Communication
- Sponsor benefits
- Prioritizing funding needs
CHAPTER 1 Setting the Sponsorship Stage (Pages: 4-47)
CHAPTER 2 Identifying Sponsorship Opportunities (Pages: 10-14)
CHAPTER 3 Identifying & Prioritizing Likely Sponsors (Pages: 15-20)
CHAPTER 4 Selecting Appropriate Sponsorship Perks (Pages: 21-23)
CHAPTER 5 Drafting the Proposal (Pages: 24-27)
CHAPTER 6 Ways to Approach would-be Sponsors (Pages: 28-33)
CHAPTER 7 Making the Ask (Pages: 34-37)
CHAPTER 8 Stewarding & Retaining Sponsors (Pages: 38-41)
CHAPTER 9 Additional Strategies for Securing Sponsorships (Pages: 42-47)
Scott C. Stevenson is the editor of All About Sponsorships, 2nd Edition, published by Wiley.
PUBLISHER:
Wiley
ISBN-13:
9781118690376
BINDING:
Paperback
BISAC:
BUSINESS & ECONOMICS
BOOK DIMENSIONS:
Dimensions: 215.90(W) x Dimensions: 279.40(H) x Dimensions: 2.60(D)
AUDIENCE TYPE:
General/Adult
LANGUAGE:
English