{"product_id":"agentforce-isbn-9781394349227","title":"Agentforce","description":"\u003cp\u003e\u003cb\u003eIntroducing AI agents, the groundbreaking third wave of AI's integration in the workforce\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAgentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry\u003c\/i\u003e tells you how companies can create and control their own AI agents and build a virtual workforce. It goes behind-the-scenes on how Salesforce built a platform to drive AI agents, solving problems like hallucinations and bias through a framework that gives agents strict roles, data sources, actions, guardrails and channels to reach customers. This book draws from extensive research and exclusive access to Salesforce's leaders and their ambitious plan to dominate the race to develop and own the AI agent space.\u003c\/p\u003e \u003cp\u003eIn this book, readers will find information on:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAI agents as a \"third wave\" of AI development that goes far beyond simple chatbots and \"co-pilots\" through harmonized data, Retrieval Augmented Generation (RAG), and Salesforce's innovative Atlas Reasoning Engine\u003c\/li\u003e \u003cli\u003eSteps to develop prompt guidance, topic creation (areas of work), explicit instructions, and a menu of actions allowed\u003c\/li\u003e \u003cli\u003eSalesforce customers, such as Saks and OpenTable, that are already using AI agents with success\u003c\/li\u003e \u003cli\u003eThe effects of AI and automation on the job market\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eAgentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry\u003c\/i\u003e is an indispensable, forward-thinking resource on the subject for all leaders in business seeking to supercharge their organizations' initiatives through the latest developments in a rapidly advancing field.\u003c\/p\u003e \u003cp\u003eForeword by Marc Benioff ix\u003cbr\u003e\u003cbr\u003e The Five Attributes of an AI Agent xiii\u003c\/p\u003e \u003cp\u003eAuthor’s Note xv\u003c\/p\u003e \u003cp\u003eAgentforce Kickoff, San Francisco xix\u003c\/p\u003e \u003cp\u003e1 Call My Agent! 1\u003c\/p\u003e \u003cp\u003e2 What Is Agentforce, Anyway? 5\u003c\/p\u003e \u003cp\u003e3 How Does Agentforce Actually Work? 13\u003c\/p\u003e \u003cp\u003e4 What Are Some Useful Things You Can Do with Agents? 27\u003c\/p\u003e \u003cp\u003e5 Do You Need a Platform to Do Agents (and What’s a Platform, Anyway)? 35\u003c\/p\u003e \u003cp\u003e6 Are Agents Really Different from Chatbots and Co-pilots? 45\u003c\/p\u003e \u003cp\u003e7 What Are the Different Parts of Agentforce? 55\u003c\/p\u003e \u003cp\u003e8 What Is the Einstein Trust Layer, and Why Do You Need It? 63\u003c\/p\u003e \u003cp\u003e9 Why Do You Need Data Cloud for Agentforce? 69\u003c\/p\u003e \u003cp\u003e10 What Is RAG, and Why Should I Care? 81\u003c\/p\u003e \u003cp\u003e11 What Is the Atlas Reasoning Engine? 89\u003c\/p\u003e \u003cp\u003e12 How Do You Control an Agent and Give It Orders? 99\u003c\/p\u003e \u003cp\u003e13 How Do You Test an Agent in a Sandbox? 111\u003c\/p\u003e \u003cp\u003e14 What Are Some of the Prebuilt Agentforce Agents? 119\u003c\/p\u003e \u003cp\u003e15 How Do You Build a Custom Agent from Scratch? 133\u003c\/p\u003e \u003cp\u003e16 What Is the Best Way to Come Up with Ideas for Agents? 143\u003c\/p\u003e \u003cp\u003e17 How “Human” Should Your AI Agent Be? 157\u003c\/p\u003e \u003cp\u003e18 How Do You Make Sure AI Is Governed? 161\u003c\/p\u003e \u003cp\u003e19 How Do You Build a Business Case for Agentforce? 169\u003c\/p\u003e \u003cp\u003e20 So What Are We Humans Going to Do Now? 177\u003c\/p\u003e \u003cp\u003e21 How Can I Get Started with Agentforce and Learn More? 183\u003c\/p\u003e \u003cp\u003e22 So What Was This Book All About, Anyway? 187\u003cbr\u003e\u003cbr\u003e Endnotes 193\u003cbr\u003e\u003cbr\u003e About the Author 207\u003cbr\u003e\u003cbr\u003e Index 209\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMARTIN KIHN\u003c\/b\u003e is an AI strategist at Salesforce and a former Gartner VP. He is the author of five books including \u003ci\u003eHouse of Lies\u003c\/i\u003e, which was adapted into a Showtime series, and \u003ci\u003eCustomer 360\u003c\/i\u003e (with Andrea Chen Lin). His work has been published in \u003ci\u003eForbes, GQ, New York, US\u003c\/i\u003e and the \u003ci\u003eNew York Times\u003c\/i\u003e.   \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eAgentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry,\u003c\/i\u003e writer and  AI strategist Martin Kihn delivers a startlingly insightful exploration of how companies can create and  control their own AI agents and build a virtual workforce. The book offers a behind-the-scenes look at  how Salesforce, a global leader in enterprise software, built a platform to create AI agents capable of  supercharging your organization’s productivity. \u003c\/p\u003e\u003cp\u003eYou’ll learn how to solve long-standing problems, like hallucinations and bias, with a framework that gives agents strict roles, data sources, actions, guardrails, and channels to reach customers. \u003ci\u003eAgentforce\u003c\/i\u003e draws on extensive research and exclu­sive access to Salesforce’s leaders, outlining their ambitious plan to win the race to develop and own the AI agent space. \u003c\/p\u003e\u003cp\u003eKihn walks you through why AI agents are the “third wave” of AI development, one that goes far beyond simple chatbots and co-pilots, with harmonized data, Retrieval Augmented Generation (RAG), and Salesforce’s innovative Atlas Reasoning Engine. He provides step-by-step guidance to develop prompt guidance, topic creation, explicit instructions, and a menu of allowable actions. \u003c\/p\u003e\u003cp\u003eThe book includes expansive case studies from Salesforce customers, like Saks and OpenTable, that are already using AI agents to streamline operations and expand their capabilities. It also explores the potential impact of artificial intelligence and automation on the job market. \u003c\/p\u003e\u003cp\u003ePerfect for managers, executives, and other business leaders, \u003ci\u003eAgentforce\u003c\/i\u003e is an indispensable and forward-thinking treatment of artificial intelligence agents as a tool for supercharging your company’s most promising initiatives.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for Agentforce\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“The true complexity of AI agents isn’t in their individual capabilities, but in orchestrating their interactions within a real-world ecosystem. In this book, Martin Kihn brilliantly explains this complexity and breaks it down into steps that practitioners can actually implement.”\u003cbr\u003e\u003cb\u003e—KATRIN RIBANT,\u003c\/b\u003e Co-Founder, Datorama; CEO, Ask-Y \u003c\/p\u003e\u003cp\u003e“Martin Kihn is a visionary voice in AI-driven customer engagement, and \u003ci\u003eAgentforce\u003c\/i\u003e is his most compelling work yet. Rich with actionable insights, vivid storytelling, and practical examples from leading companies, this book reveals how AI agents are redefining customer relationships and transforming the workplace. If you want to understand—and harness—the future of intelligent automation, start here.”\u003cbr\u003e \u003cb\u003e—BOBBY JANIA, \u003c\/b\u003eCMO, Salesforce Marketing Cloud \u003c\/p\u003e\u003cp\u003e“In \u003ci\u003eAgentforce\u003c\/i\u003e, Martin Kihn unpacks why AI agents are essential for marketers, sales teams, and enterprises, transforming how brands connect, convert, and serve customers at scale. With real-world insights and a roadmap for implementation, this book is your guide to harnessing AI agents for competitive advantage. Don’t just observe the future—activate it.”\u003cbr\u003e \u003cb\u003e—GREG STUART,\u003c\/b\u003e CEO, MMA Global; Co-host, \u003ci\u003eDecoding AI for Marketing\u003c\/i\u003e podcast \u003c\/p\u003e\u003cp\u003e“AI is the catalyst for a complete reimagination of business, leadership, and human potential. With \u003ci\u003eAgentforce\u003c\/i\u003e, Martin Kihn has created the ultimate strategic guide for executives ready to harness AI’s power, transform their organizations, and lead with vision in the era of intelligent automation.”\u003cbr\u003e \u003cb\u003e—JOYDEEP DEY,\u003c\/b\u003e Chief Strategy \u0026amp; Transformation Officer, Publicis Groupe \u003c\/p\u003e\u003cp\u003e“The AI-first economy presents a great opportunity for businesses to thrive by embracing a hybrid workforce of humans and AI agents working together. In \u003ci\u003eAgentforce\u003c\/i\u003e, Martin Kihn provides a definitive business playbook to help your company use digital labor and future-proof operations. By implementing these strategies, you can unlock unprecedented levels of speed, productivity, and trust in your organization.”\u003cbr\u003e \u003cb\u003e—VALA AFSHAR, \u003c\/b\u003eChief Digital Evangelist, Salesforce\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988706148581,"sku":"NP9781394349227","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394349227.jpg?v=1761781267","url":"https:\/\/k12savings.com\/products\/agentforce-isbn-9781394349227","provider":"K12savings","version":"1.0","type":"link"}