{"product_id":"advancing-health-literacy-isbn-9780787984335","title":"Advancing Health Literacy","description":"\u003ci\u003eAdvancing Health Literacy\u003c\/i\u003e addresses the crisis in health literacy in the \u003cst1:country-region w:st=\"on\"\u003e\u003cst1:place w:st=\"on\"\u003eUnited States\u003c\/st1:place\u003e\u003c\/st1:country-region\u003e and around the world. This book thoroughly examines the critical role of literacy in public health and outlines a practical, effective model that bridges the gap between health education, health promotion, and health communication. Step by step, the authors outline the theory and practice of health literacy from a public health perspective. This comprehensive resource includes the history of health literacy, theoretical foundations of health and language literacy, the role of the media, a series of case studies on important topics including prenatal care, anthrax, HIV\/AIDS, genomics, and diabetes. The book concludes with a series of practical guidelines for the development and assessment of health communications materials. Also included are essential techniques needed to help people make informed decisions, advocate for themselves and their community, mitigate risk, and live healthier lives. \u003cp\u003eList of Tables, Figures, and Exhibits xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eThe Authors xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Health Literacy: Why Is It a Public Health Issue? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefinitions of Key Terms 4\u003c\/p\u003e \u003cp\u003eMedical Information 6\u003c\/p\u003e \u003cp\u003eThe Relationship Between Health and Literacy 10\u003c\/p\u003e \u003cp\u003eCharacteristics of People as Language Users 16\u003c\/p\u003e \u003cp\u003eWrapping Up 18\u003c\/p\u003e \u003cp\u003eExercises 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Advancing Health Literacy: Getting Here from There 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHistorical Considerations 21\u003c\/p\u003e \u003cp\u003eA Brief History: How Did We Get to Health Literacy? 23\u003c\/p\u003e \u003cp\u003eEarly Public Health Promotion and Education 27\u003c\/p\u003e \u003cp\u003eSocial Movements and Advocacy in the 1960s and 1970s 34\u003c\/p\u003e \u003cp\u003eInformed Consumer Decision Making and Community Collaboration in the 1980s and 1990s 35\u003c\/p\u003e \u003cp\u003eThe 21st Century 38\u003c\/p\u003e \u003cp\u003eWrapping Up 43\u003c\/p\u003e \u003cp\u003eExercises 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. Defining Health Literacy 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLiteracy: Defining Terms 45\u003c\/p\u003e \u003cp\u003eReality Bytes 46\u003c\/p\u003e \u003cp\u003eThe Evolving Field of Health Literacy 49\u003c\/p\u003e \u003cp\u003eA Multidimensional Model of Health Literacy 55\u003c\/p\u003e \u003cp\u003eWrapping Up 67\u003c\/p\u003e \u003cp\u003eExercises 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Literacy at Work 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Language Works 69\u003c\/p\u003e \u003cp\u003eReading 75\u003c\/p\u003e \u003cp\u003eSpoken Language 82\u003c\/p\u003e \u003cp\u003eImplications for Spoken and Written Health Messages 90\u003c\/p\u003e \u003cp\u003eWrapping Up 91\u003c\/p\u003e \u003cp\u003eExercises 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. The Traditional Mass Media 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction to Mass Media 94\u003c\/p\u003e \u003cp\u003eMedia Content: Challenges and Opportunities to Advance Health Literacy 103\u003c\/p\u003e \u003cp\u003eWrapping Up 115\u003c\/p\u003e \u003cp\u003eExercises 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Health Literacy and the Internet 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInternet Use in Health Care 118\u003c\/p\u003e \u003cp\u003ePotential Disadvantages and Barriers to the Internet for Conveying Health-Related Information 127\u003c\/p\u003e \u003cp\u003eWrapping Up 136\u003c\/p\u003e \u003cp\u003eExercises 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Baby Basics: A Prenatal Program Focusing on Developing Health Literacy 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHealthy Beginnings: Infant and Maternal Health 142\u003c\/p\u003e \u003cp\u003eThe Baby Basics Book and Program 146\u003c\/p\u003e \u003cp\u003eThe Baby Basics Program Model 159\u003c\/p\u003e \u003cp\u003eWrapping Up 162\u003c\/p\u003e \u003cp\u003eExercises 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. Anthrax: A Missed Opportunity to Advance Health Literacy 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe American Public Reacts 170\u003c\/p\u003e \u003cp\u003eThe U.S. Postal Service Postcard: A Mixed Success 172\u003c\/p\u003e \u003cp\u003eSeeking Anthrax Answers on the Internet 175\u003c\/p\u003e \u003cp\u003eScientific Uncertainty: A Consistent Challenge 177\u003c\/p\u003e \u003cp\u003eWrapping Up 180\u003c\/p\u003e \u003cp\u003eExercises 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. Genomics and Health Literacy 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Genomics? 183\u003c\/p\u003e \u003cp\u003eUnderstanding and Misunderstanding Genomics: A Review 186\u003c\/p\u003e \u003cp\u003eWrapping Up 203\u003c\/p\u003e \u003cp\u003eExercises 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10. Highlighting the Role of Civic Literacy: The Massachusetts Tobacco Control Program 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSmoking and Health: The Threat 205\u003c\/p\u003e \u003cp\u003eSmoking and Health Literacy 207\u003c\/p\u003e \u003cp\u003eMassachusetts Tobacco Control Program 207\u003c\/p\u003e \u003cp\u003eWrapping Up 220\u003c\/p\u003e \u003cp\u003eExercises 220\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11. Highlighting the Role of Cultural Literacy, Part 1: The Changing Face of HIV\/AIDS 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHIV\/AIDS in the United States 225\u003c\/p\u003e \u003cp\u003eThe Public Dialogue 227\u003c\/p\u003e \u003cp\u003eThe Conflict in Communicating About HIV\/AIDS 228\u003c\/p\u003e \u003cp\u003eCommunity Planning: The San Francisco AIDS Foundation 236\u003c\/p\u003e \u003cp\u003eWrapping Up 240\u003c\/p\u003e \u003cp\u003eExercises 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12. Highlighting the Role of Cultural Literacy, Part 2: Diabetes and Native Americans 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Be Culturally Relevant 244\u003c\/p\u003e \u003cp\u003eDiabetes and Native Americans: An Epidemic of Culture 245\u003c\/p\u003e \u003cp\u003eThe Role of Culture in Diabetes Prevention and Care 248\u003c\/p\u003e \u003cp\u003eThe Sioux San Hospital Diabetes Program 250\u003c\/p\u003e \u003cp\u003eListening to the Community 257\u003c\/p\u003e \u003cp\u003eWrapping Up 260\u003c\/p\u003e \u003cp\u003eExercises 261\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13. Program Evaluation: World Education’s Breast and Cervical Cancer Project 263\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdult Basic Education and Health Literacy 264\u003c\/p\u003e \u003cp\u003eTargeting Breast and Cervical Cancer 266\u003c\/p\u003e \u003cp\u003eWhat Is Evaluation? 271\u003c\/p\u003e \u003cp\u003eHEAL:BCC Implementation and Evaluation 273\u003c\/p\u003e \u003cp\u003eLessons Learned from the Evaluation 283\u003c\/p\u003e \u003cp\u003eWrapping Up 284\u003c\/p\u003e \u003cp\u003eExercises 285\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14. Guidelines for Advancing Health Literacy 287\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGuideline 1: General 288\u003c\/p\u003e \u003cp\u003eGuideline 2: Vocabulary 291\u003c\/p\u003e \u003cp\u003eGuideline 3: Sentences 293\u003c\/p\u003e \u003cp\u003eGuideline 4: Text Structure 299\u003c\/p\u003e \u003cp\u003eGuideline 5: Giving Instructions 302\u003c\/p\u003e \u003cp\u003eGuideline 6: Field Testing 303\u003c\/p\u003e \u003cp\u003eGuideline 7: Spoken Language 305\u003c\/p\u003e \u003cp\u003eGuideline 8: Language Translation 306\u003c\/p\u003e \u003cp\u003eGuideline 9: Web Design 309\u003c\/p\u003e \u003cp\u003eGuideline 10: Graphics and Layout of Print Materials 310\u003c\/p\u003e \u003cp\u003eGuideline 11: Media 311\u003c\/p\u003e \u003cp\u003eReferences 315\u003c\/p\u003e \u003cp\u003eName Index 341\u003c\/p\u003e \u003cp\u003eSubject Index 349\u003c\/p\u003e  \"…an important book because it teaches us lessons from the history of health communications and moves us forward.\" (\u003ci\u003ePsycCritiques\u003c\/i\u003e, 08\/08\/2007)  \u003cp\u003e\"This is one of the most understandable, useful, and practical texts available to assist with developing, implementing, and evaluating community health programs.\" (\u003ci\u003eChoice\u003c\/i\u003e, February 2007)\u003c\/p\u003e \u003cp\u003e\"We recommend that public health directors make this book required reading for everyone in their communications department.\" (\u003ci\u003eNew England Journal of Medicine\u003c\/i\u003e, February 15, 2007)\u003c\/p\u003e  \u003cb\u003eChristina Zarcadoolas\u003c\/b\u003e, Ph.D., is associate clinical professor in the Department of Community and Preventive Medicine, Mount Sinai School of Medicine, in New York City. She is a sociolinguist who has spent thirty years studying language and literacy of vulnerable populations.  \u003cp\u003e\u003cb\u003eAndrew F. Pleasant\u003c\/b\u003e, Ph.D., is an assistant professor in the Department of Human Ecology and the Extension Department of Family and Community Health Sciences at Rutgers, the State University of New Jersey in New Brunswick, New Jersey. He previously served as a temporary advisor to the World Health Organization in Geneva, Switzerland, and actively conducts research both in the United States and internationally.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDavid S. Greer\u003c\/b\u003e, M.D., is dean of medicine emeritus, and professor of community health emeritus at the Division of Biology and Medicine, School of Medicine, Brown University. Greer has been a family doctor, researcher, medical school leader, community leader, and mentor to countless health professionals for many decades. He was a founding director of International Physicians for the Prevention of Nuclear War, which won the Nobel Peace Prize in 1985.\u003c\/p\u003e \u003ci\u003eAdvancing Health Literacy\u003c\/i\u003e addresses the crisis in health literacy in the United States and around the world. This book thoroughly examines the critical role of literacy in public health and outlines a practical, effective model that bridges the gaps between health education, health promotion, and health communication. Step by step, the authors outline the theory and practice of health literacy from a public health perspective. This book covers the history of health literacy, theoretical foundations of health and language literacy, the role of the media, and a series of case studies on important topics including prenatal care, anthrax, HIV\/AIDS, genomics, and diabetes. The book also includes practical guidelines for the development and assessment of health communications materials.","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47988697956581,"sku":"NP9780787984335","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780787984335.jpg?v=1761781239","url":"https:\/\/k12savings.com\/products\/advancing-health-literacy-isbn-9780787984335","provider":"K12savings","version":"1.0","type":"link"}