{"product_id":"adobe-analytics-for-dummies-isbn-9781119446088","title":"Adobe Analytics For Dummies","description":"\u003cb\u003eUse Adobe Analytics as a marketer —not a programmer!\u003c\/b\u003e \u003cp\u003eIf you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. \u003ci\u003eAdobe Analytics For Dummies\u003c\/i\u003e arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. \u003c\/p\u003e\u003cp\u003eEven if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eEvaluate your marketing strategies and campaigns\u003c\/li\u003e \u003cli\u003eExplore implementation fundamentals and report architecture\u003c\/li\u003e \u003cli\u003eApply Adobe Analytics to multiple sources\u003c\/li\u003e \u003cli\u003eSucceed in the workplace and expand your marketing skillset\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe marketing world is continually growing and evolving, and \u003ci\u003eAdobe Analytics For Dummies\u003c\/i\u003e will help you stay ahead of the curve. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eIntroduction\u003c\/b\u003e\u003cb\u003e 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 1\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 2\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 2\u003c\/p\u003e \u003cp\u003eBeyond the Book 3\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started with Adobe Analytics\u003c\/b\u003e\u003cb\u003e 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Why Adobe Analytics?\u003c\/b\u003e\u003cb\u003e 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Why You’re Using Adobe Analytics 8\u003c\/p\u003e \u003cp\u003eAvoiding HiPPO! 8\u003c\/p\u003e \u003cp\u003eKnowing when you need Adobe Analytics 10\u003c\/p\u003e \u003cp\u003eKnowing the difference between reporting and analysis 10\u003c\/p\u003e \u003cp\u003eIdentifying Where Adobe Analytics Data Comes From 11\u003c\/p\u003e \u003cp\u003eCapturing data from websites 12\u003c\/p\u003e \u003cp\u003eCapturing data from mobile devices 14\u003c\/p\u003e \u003cp\u003eMining data from native apps 14\u003c\/p\u003e \u003cp\u003eData from IoT and beyond 15\u003c\/p\u003e \u003cp\u003eConfiguring and Analyzing Data 16\u003c\/p\u003e \u003cp\u003ePreparing to slice and dice data 16\u003c\/p\u003e \u003cp\u003eOptimizing your raw data 17\u003c\/p\u003e \u003cp\u003eBeing a data collection detective 17\u003c\/p\u003e \u003cp\u003eSituating Adobe Analytics in the Universe of Data Analysis 19\u003c\/p\u003e \u003cp\u003eSurveying how Adobe Analytics stacks up 19\u003c\/p\u003e \u003cp\u003eUnderstanding how Google Analytics fits into the picture 22\u003c\/p\u003e \u003cp\u003eEvaluating plusses and minuses 25\u003c\/p\u003e \u003cp\u003eNoting other analytics options 26\u003c\/p\u003e \u003cp\u003eBuilding a Positive Relationship with Your Data Team 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Basic Building Blocks of Reporting and Analysis \u003c\/b\u003e\u003cb\u003e27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStandard Categories of Measurement 28\u003c\/p\u003e \u003cp\u003eDefining Dimensions 29\u003c\/p\u003e \u003cp\u003eUsing the page dimension 30\u003c\/p\u003e \u003cp\u003eKnowing when a page is not a page 30\u003c\/p\u003e \u003cp\u003eAppreciating the foundational role of the page dimension 31\u003c\/p\u003e \u003cp\u003eSplitting dimensions with breakdowns 32\u003c\/p\u003e \u003cp\u003eMeasuring with Metrics 33\u003c\/p\u003e \u003cp\u003eDefining hits 33\u003c\/p\u003e \u003cp\u003eMeasuring page views 33\u003c\/p\u003e \u003cp\u003eCounting visits 34\u003c\/p\u003e \u003cp\u003eIdentifying unique visitors 36\u003c\/p\u003e \u003cp\u003eUnderstanding deduplication 37\u003c\/p\u003e \u003cp\u003eTrending metrics 38\u003c\/p\u003e \u003cp\u003eCalculating metrics 38\u003c\/p\u003e \u003cp\u003eMeasuring with Segments 39\u003c\/p\u003e \u003cp\u003eUsing Report Suites 41\u003c\/p\u003e \u003cp\u003eBreaking it down in the real world 42\u003c\/p\u003e \u003cp\u003eUsing Adobe Experience Cloud Debugger to identify your report suite 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Conquering the Analysis Workspace Interface\u003c\/b\u003e 45\u003c\/p\u003e \u003cp\u003eSurveying the Analytics Environment 46\u003c\/p\u003e \u003cp\u003eZooming In on the Workspace 47\u003c\/p\u003e \u003cp\u003eCreating Your First Project 48\u003c\/p\u003e \u003cp\u003eUnderstanding the Calendar 51\u003c\/p\u003e \u003cp\u003eUsing Analysis Workspace Panels 53\u003c\/p\u003e \u003cp\u003eAdding Dimensions, Metrics, Segments, and Time Components 56\u003c\/p\u003e \u003cp\u003eAdding a dimension 58\u003c\/p\u003e \u003cp\u003eAdding a metric 59\u003c\/p\u003e \u003cp\u003eAdding a dimensional breakdown 59\u003c\/p\u003e \u003cp\u003eAdding a segment 60\u003c\/p\u003e \u003cp\u003eAdding a time 60\u003c\/p\u003e \u003cp\u003eNavigating the Menu Structure 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Analyzing Data\u003c\/b\u003e\u003cb\u003e 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Building Analytic Reports with Freeform Tables \u003c\/b\u003e\u003cb\u003e67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWorking with Dimensions and Metrics 67\u003c\/p\u003e \u003cp\u003eWrapping your head around dimensions 68\u003c\/p\u003e \u003cp\u003eCombining dimensions and metrics 68\u003c\/p\u003e \u003cp\u003eAdding Dimensions to a Table 70\u003c\/p\u003e \u003cp\u003eAdding the page dimension 70\u003c\/p\u003e \u003cp\u003eAnalyzing a second dimension using the visit number dimension 71\u003c\/p\u003e \u003cp\u003eMixing in the marketing channel dimension 72\u003c\/p\u003e \u003cp\u003eZooming in with Multiple Metrics 73\u003c\/p\u003e \u003cp\u003eReplacing a metric 73\u003c\/p\u003e \u003cp\u003eAdding a second metric 73\u003c\/p\u003e \u003cp\u003eThrowing a third metric into the mix 74\u003c\/p\u003e \u003cp\u003eSorting and Filtering Data 75\u003c\/p\u003e \u003cp\u003eSorting freeform tables in ascending and descending order 75\u003c\/p\u003e \u003cp\u003eFiltering freeform tables based on a word or phrase 76\u003c\/p\u003e \u003cp\u003eAdvanced filtering of freeform tables 77\u003c\/p\u003e \u003cp\u003eDropping into the Segment Drop Zone 78\u003c\/p\u003e \u003cp\u003eDropping one or more segments into the drop zone 78\u003c\/p\u003e \u003cp\u003eUsing metrics, dimensions, and time ranges in the drop zone 80\u003c\/p\u003e \u003cp\u003eExploiting the Value of Templates 81\u003c\/p\u003e \u003cp\u003eLooking at the content consumption template 82\u003c\/p\u003e \u003cp\u003eExamining the products template 83\u003c\/p\u003e \u003cp\u003eUsing custom templates 84\u003c\/p\u003e \u003cp\u003eCreating custom templates 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Using Metrics to Analyze Data\u003c\/b\u003e\u003cb\u003e 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnalyzing Time Spent 88\u003c\/p\u003e \u003cp\u003eCounting total seconds spent 89\u003c\/p\u003e \u003cp\u003eMeasuring time spent per visit (seconds) 90\u003c\/p\u003e \u003cp\u003eIdentifying time spent per visitor (seconds) 91\u003c\/p\u003e \u003cp\u003eCalculating average time on site 91\u003c\/p\u003e \u003cp\u003eAssessing mobile app time spent 92\u003c\/p\u003e \u003cp\u003eUsing Metrics for Bounces, Bounce Rate, and Single Page Visits 93\u003c\/p\u003e \u003cp\u003eUnderstanding Metrics Unique to Adobe 94\u003c\/p\u003e \u003cp\u003eCounting instances 94\u003c\/p\u003e \u003cp\u003eMeasuring occurrences 94\u003c\/p\u003e \u003cp\u003eAveraging page views per visit 96\u003c\/p\u003e \u003cp\u003eAveraging page depth 96\u003c\/p\u003e \u003cp\u003eDistinguishing page hits from page events 97\u003c\/p\u003e \u003cp\u003eIdentifying pages not found 98\u003c\/p\u003e \u003cp\u003eMeasuring visitors with Experience Cloud ID 98\u003c\/p\u003e \u003cp\u003eAnalyzing single access 99\u003c\/p\u003e \u003cp\u003eAnalyzing visits from search engines 99\u003c\/p\u003e \u003cp\u003eUsing the people metric 99\u003c\/p\u003e \u003cp\u003eExploiting Product and Cart Metrics 100\u003c\/p\u003e \u003cp\u003eIdentifying product views 100\u003c\/p\u003e \u003cp\u003eMetrics for shopping carts 101\u003c\/p\u003e \u003cp\u003eUsing purchase metrics 103\u003c\/p\u003e \u003cp\u003eWorking with Custom Metrics in Adobe 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Using Dimensions to Analyze Data\u003c\/b\u003e\u003cb\u003e 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWielding Content Dimensions 108\u003c\/p\u003e \u003cp\u003eIdentifying server sources 108\u003c\/p\u003e \u003cp\u003eLooking at the site section dimension 109\u003c\/p\u003e \u003cp\u003eExamining hierarchy 110\u003c\/p\u003e \u003cp\u003eFinding error pages 112\u003c\/p\u003e \u003cp\u003eAnalyzing links 112\u003c\/p\u003e \u003cp\u003eSpecifying Activity Map dimensions 117\u003c\/p\u003e \u003cp\u003eConnecting Behavior to Advertising 121\u003c\/p\u003e \u003cp\u003eAnalyzing referrer dimensions 121\u003c\/p\u003e \u003cp\u003eTracking marketing channels 123\u003c\/p\u003e \u003cp\u003eTying back to search engines 126\u003c\/p\u003e \u003cp\u003eApplying campaign tracking codes 130\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Using Device, Product, and Custom Dimensions to Analyze Data\u003c\/b\u003e\u003cb\u003e 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining Key Technology Dimensions 134\u003c\/p\u003e \u003cp\u003eDistinguishing browsers and operating systems 134\u003c\/p\u003e \u003cp\u003eDifferentiating mobile device dimensions 135\u003c\/p\u003e \u003cp\u003eLocating users with geographic dimensions 137\u003c\/p\u003e \u003cp\u003eDissecting Product Dimensions 138\u003c\/p\u003e \u003cp\u003eZooming in on product 139\u003c\/p\u003e \u003cp\u003eAdopting product category or not 140\u003c\/p\u003e \u003cp\u003eIdentifying customer loyalty 140\u003c\/p\u003e \u003cp\u003eSifting through Time Dimensions 141\u003c\/p\u003e \u003cp\u003eApplying time-parting 141\u003c\/p\u003e \u003cp\u003eMeasuring time spent 142\u003c\/p\u003e \u003cp\u003eAnalyzing visit number 143\u003c\/p\u003e \u003cp\u003eIdentifying days before first purchase 145\u003c\/p\u003e \u003cp\u003eAnalyzing days since last purchase 146\u003c\/p\u003e \u003cp\u003eMeasuring return frequency 147\u003c\/p\u003e \u003cp\u003eIdentifying single-page visits 148\u003c\/p\u003e \u003cp\u003eWorking with Custom Dimensions 149\u003c\/p\u003e \u003cp\u003eDefining expiration and allocation dimensions 149\u003c\/p\u003e \u003cp\u003eDistinguishing between props and eVars 151\u003c\/p\u003e \u003cp\u003eApplying date ranges 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Productivity Tips and Techniques\u003c\/b\u003e\u003cb\u003e 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExploiting Essential Keyboard and Mouse Shortcuts 155\u003c\/p\u003e \u003cp\u003eOpening projects and saving work 156\u003c\/p\u003e \u003cp\u003eCreating content 156\u003c\/p\u003e \u003cp\u003eUndoing and redoing edits 157\u003c\/p\u003e \u003cp\u003eMaking quick selections for breakdowns 157\u003c\/p\u003e \u003cp\u003eUsing the clipboard to move data to other apps 158\u003c\/p\u003e \u003cp\u003eRefreshing content 159\u003c\/p\u003e \u003cp\u003eDeploying key keyboard shortcuts 159\u003c\/p\u003e \u003cp\u003eTaking Advantage of One-Click Visualize 160\u003c\/p\u003e \u003cp\u003eGenerating unlocked visualizations 160\u003c\/p\u003e \u003cp\u003eLocking visualizations 162\u003c\/p\u003e \u003cp\u003eSaving time with visualization shortcuts 165\u003c\/p\u003e \u003cp\u003eInvoking Time Comparisons 165\u003c\/p\u003e \u003cp\u003eAdding a time period column 167\u003c\/p\u003e \u003cp\u003eComparing time periods 168\u003c\/p\u003e \u003cp\u003eApplying Conditional Formatting 169\u003c\/p\u003e \u003cp\u003eUnderstanding conditional formatting options 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Massaging Data for Complex Analysis\u003c\/b\u003e\u003cb\u003e 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Designing Precise Segments\u003c\/b\u003e\u003cb\u003e 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding and Defining Segments 176\u003c\/p\u003e \u003cp\u003eIdentifying segment containers 177\u003c\/p\u003e \u003cp\u003eDistinguishing segment containers 178\u003c\/p\u003e \u003cp\u003eDefining a Segment and Setting the Container 181\u003c\/p\u003e \u003cp\u003eGoverning your segments properly 183\u003c\/p\u003e \u003cp\u003eCreating segments dynamically in a freeform table 185\u003c\/p\u003e \u003cp\u003eSharing segments between users and Adobe solutions 185\u003c\/p\u003e \u003cp\u003eUsing Virtual Report Suites Based on Segments 187\u003c\/p\u003e \u003cp\u003eIdentifying virtual report suites 187\u003c\/p\u003e \u003cp\u003eCurating via virtual report suites 188\u003c\/p\u003e \u003cp\u003eRedefining visits with context-aware sessions 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Creating Calculated Metrics to Accelerate Analyses\u003c\/b\u003e\u003cb\u003e 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding and Defining Calculated Metrics 191\u003c\/p\u003e \u003cp\u003eCalculated metrics in the real world 192\u003c\/p\u003e \u003cp\u003eCalculated metrics in the data world 193\u003c\/p\u003e \u003cp\u003eCreating Basic Calculated Metrics in a Freeform Table 196\u003c\/p\u003e \u003cp\u003eCalculating with two metrics 196\u003c\/p\u003e \u003cp\u003eApplying functions to a single metric 198\u003c\/p\u003e \u003cp\u003eBuilding Calculated Metrics from Scratch 198\u003c\/p\u003e \u003cp\u003eAdding static numbers to a metric definition 202\u003c\/p\u003e \u003cp\u003eIncluding parentheses when defining new metrics 203\u003c\/p\u003e \u003cp\u003eApplying segments to create derived metrics 204\u003c\/p\u003e \u003cp\u003eGetting the Most from Calculated Metrics 206\u003c\/p\u003e \u003cp\u003eApplying basic and advanced functions 207\u003c\/p\u003e \u003cp\u003eGoverning all of your calculated metrics 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Classified! Using Classifications to Make Data More Accessible\u003c\/b\u003e\u003cb\u003e 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking Data Coherent and Accessible 214\u003c\/p\u003e \u003cp\u003eRenaming unfriendly codes 214\u003c\/p\u003e \u003cp\u003eConsolidating with classifications 215\u003c\/p\u003e \u003cp\u003eConsolidating retroactively 216\u003c\/p\u003e \u003cp\u003eThinking outside product classifications 217\u003c\/p\u003e \u003cp\u003eApplying classifications to breakdowns, metrics, and segments 218\u003c\/p\u003e \u003cp\u003eWorking with Classified Data 218\u003c\/p\u003e \u003cp\u003eIdentifying classified dimensions 219\u003c\/p\u003e \u003cp\u003eConfirming: The best way to identify your classifications 220\u003c\/p\u003e \u003cp\u003eDefining Classifications 221\u003c\/p\u003e \u003cp\u003eSending Data to a Classification 225\u003c\/p\u003e \u003cp\u003eImporting classification data in bulk 225\u003c\/p\u003e \u003cp\u003eAutomating classifications with Rule Builder 228\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Applying Attribution Models for Sophisticated Analysis\u003c\/b\u003e\u003cb\u003e 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eApplying Attribution to Your Data 236\u003c\/p\u003e \u003cp\u003eDifferentiating Attribution Models 238\u003c\/p\u003e \u003cp\u003eApplying last touch and first touch models 238\u003c\/p\u003e \u003cp\u003eConsidering linear and participation models 240\u003c\/p\u003e \u003cp\u003eExploring U-shaped, J-shaped, and inverse J models 241\u003c\/p\u003e \u003cp\u003eUsing custom and time decay models 242\u003c\/p\u003e \u003cp\u003eDefining best fit, algorithmic, and data-driven attribution 243\u003c\/p\u003e \u003cp\u003eOperating Attribution IQ in Workspace 244\u003c\/p\u003e \u003cp\u003eApplying Attribution IQ in freeform tables 244\u003c\/p\u003e \u003cp\u003eCreating calculated metrics with Attribution IQ 247\u003c\/p\u003e \u003cp\u003eComparing models using the attribution panel 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Visualizing Data to Reveal Golden Nuggets\u003c\/b\u003e\u003cb\u003e 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Creating Chart Visualizations for Data Storytelling\u003c\/b\u003e\u003cb\u003e 257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting the Most from Charts in Adobe Analytics 258\u003c\/p\u003e \u003cp\u003eGetting visualization tips from templates 258\u003c\/p\u003e \u003cp\u003eDissecting a donut chart 258\u003c\/p\u003e \u003cp\u003eBreaking down a bar chart 260\u003c\/p\u003e \u003cp\u003eLooking at trends in a line chart 262\u003c\/p\u003e \u003cp\u003eSizing up data with stacked bar charts 264\u003c\/p\u003e \u003cp\u003eSurveying multiple metrics with scatterplots 265\u003c\/p\u003e \u003cp\u003eCreating Charts from Table Data 266\u003c\/p\u003e \u003cp\u003eGenerating a chart from a row of data 266\u003c\/p\u003e \u003cp\u003eGenerating a chart from multiple rows 267\u003c\/p\u003e \u003cp\u003eLocking data displayed in a visualization 269\u003c\/p\u003e \u003cp\u003eBuilding Histograms and Venn Diagrams 270\u003c\/p\u003e \u003cp\u003eOrganizing data with histograms 271\u003c\/p\u003e \u003cp\u003eDeriving insights from Venn diagrams 273\u003c\/p\u003e \u003cp\u003eDefining Chart Attributes in Detail 275\u003c\/p\u003e \u003cp\u003eVisualization Beyond Data Charts 277\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Advanced Visualization\u003c\/b\u003e\u003cb\u003e 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVisualizing Flow Paths 279\u003c\/p\u003e \u003cp\u003eDefining flow paths 280\u003c\/p\u003e \u003cp\u003eCreating a flow visualization 281\u003c\/p\u003e \u003cp\u003eInteracting with flow visualizations 282\u003c\/p\u003e \u003cp\u003eAnalyzing Fallout Paths 286\u003c\/p\u003e \u003cp\u003eUnderstanding fallout terms and concepts 287\u003c\/p\u003e \u003cp\u003eGenerating a fallout visualization 287\u003c\/p\u003e \u003cp\u003eBuilding Cohort Tables 291\u003c\/p\u003e \u003cp\u003eUnderstanding essential cohort table terminology 291\u003c\/p\u003e \u003cp\u003eGenerating a cohort visualization 293\u003c\/p\u003e \u003cp\u003eMigrating from Google Analytics’ cohort table 296\u003c\/p\u003e \u003cp\u003eCustomizing and Sharing Curated Projects 298\u003c\/p\u003e \u003cp\u003eChanging Color Palettes 300\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Leveraging Data Science to Identify Unknown Unknowns\u003c\/b\u003e\u003cb\u003e 303\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDetecting Anomalies 304\u003c\/p\u003e \u003cp\u003eUsing Anomaly Detection for KPIs 304\u003c\/p\u003e \u003cp\u003eUnderstanding how Anomaly Detection works 305\u003c\/p\u003e \u003cp\u003eUnderstanding the logic and math behind Anomaly Detection 305\u003c\/p\u003e \u003cp\u003eIdentifying statistical methods and rules behind Anomaly Detection 306\u003c\/p\u003e \u003cp\u003eViewing anomalies in a date-based freeform table 307\u003c\/p\u003e \u003cp\u003eViewing anomalies without a date dimension via a trended line chart 309\u003c\/p\u003e \u003cp\u003eTurning off Anomaly Detection 310\u003c\/p\u003e \u003cp\u003eDiscovering Contribution Analysis 311\u003c\/p\u003e \u003cp\u003eUsing Data Science to Compare Segments 314\u003c\/p\u003e \u003cp\u003eInvoking Segment Comparison 315\u003c\/p\u003e \u003cp\u003eBrainstorming Segment Comparison use cases 318\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Arming Yourself with Data from the Beyond\u003c\/b\u003e\u003cb\u003e 321\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDrawing Analysis outside Workspace 322\u003c\/p\u003e \u003cp\u003eExporting projects to CSV or PDF 322\u003c\/p\u003e \u003cp\u003eSending projects from workspace to email 323\u003c\/p\u003e \u003cp\u003eCreating alerts based on anomalies 325\u003c\/p\u003e \u003cp\u003eTapping into Adobe data directly in Excel 328\u003c\/p\u003e \u003cp\u003eVisual Analysis Heat Maps with Activity Map 332\u003c\/p\u003e \u003cp\u003eIntegrating within Adobe Products 334\u003c\/p\u003e \u003cp\u003eDissecting Adobe Audience Manager audiences in Workspace 335\u003c\/p\u003e \u003cp\u003eIntegrating your tests and personalization 336\u003c\/p\u003e \u003cp\u003eCapturing email metrics in Workspace 337\u003c\/p\u003e \u003cp\u003eIntegrating beyond Individual Products 337\u003c\/p\u003e \u003cp\u003eAnalyzing ad data in Adobe 338\u003c\/p\u003e \u003cp\u003eAccessing the scale of Experience Cloud 339\u003c\/p\u003e \u003cp\u003eConnecting data into Adobe Analytics today 340\u003c\/p\u003e \u003cp\u003eIncorporating any dataset in the future 341\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: The Part of Tens\u003c\/b\u003e\u003cb\u003e 343\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Top Ten Custom Segments\u003c\/b\u003e\u003cb\u003e 345\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentifying Purchasers 346\u003c\/p\u003e \u003cp\u003eDefining a Non-Purchasers Segment 349\u003c\/p\u003e \u003cp\u003eIsolating Single-Page Visitors 351\u003c\/p\u003e \u003cp\u003eIdentifying Single-Visit, Multi-Page Visitors 353\u003c\/p\u003e \u003cp\u003eBucketing SEO to Internal Search 354\u003c\/p\u003e \u003cp\u003eSegmenting Pre-Purchase Activity 355\u003c\/p\u003e \u003cp\u003eGoing Strictly Organic 356\u003c\/p\u003e \u003cp\u003eFinding Strictly Paid Activity 356\u003c\/p\u003e \u003cp\u003eFiltering Out Potential Bots 357\u003c\/p\u003e \u003cp\u003eIdentifying Checkout Fallout 358\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Top Ten Analytics Resources\u003c\/b\u003e\u003cb\u003e 359\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChecking Out Adobe’s \u003ci\u003eAnalytics Implementation Guide\u003c\/i\u003e 360\u003c\/p\u003e \u003cp\u003eUnderstanding Why You Need a Measurement Plan 362\u003c\/p\u003e \u003cp\u003eUsing Data Governance 362\u003c\/p\u003e \u003cp\u003eSetting Up a Web Analytics Solution Design 363\u003c\/p\u003e \u003cp\u003eListening In on the Digital Analytics Power Hour 364\u003c\/p\u003e \u003cp\u003eGetting Insights from Analytics Agencies 365\u003c\/p\u003e \u003cp\u003eAttending Conferences, Conferences, Conferences 366\u003c\/p\u003e \u003cp\u003eJoining the Adobe Experience League 367\u003c\/p\u003e \u003cp\u003eLearning the Latest from the Adobe Analytics YouTube channel 368\u003c\/p\u003e \u003cp\u003eHacking the Bracket with Adobe Analytics 369\u003c\/p\u003e \u003cp\u003eIndex 371\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eEric Matisoff\u003c\/b\u003e is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. \u003cb\u003eDavid Karlins\u003c\/b\u003e has written 40 books on digital communications and design, including \u003ci\u003eHTML 5 \u0026amp; CSS 3 For Dummies.\u003c\/i\u003e   \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExplore visualization and data fundamentals\u003c\/li\u003e \u003cli\u003eAnalyze consumer behavior on your digital properties\u003c\/li\u003e \u003cli\u003eApply calculated metrics to advance your analysis\u003c\/li\u003e\t \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eGet insight from Adobe Analytics!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe best business decisions are built on a foundation of data. It takes a robust tool to extract insight from all the information available to decision makers. \u003ci\u003eAdobe Analytics For Dummies\u003c\/i\u003e equips you with the power to further your knowledge of your market and get ahead of your competition. With the help of this book, you'll better understand how your marketing efforts are performing, engaging and converting customers, and being shared in the digital space. \t \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCollaborate with developers to access data\u003c\/li\u003e \u003cli\u003eDeploy dimensions, metrics, and segments\u003c\/li\u003e \u003cli\u003eGenerate tables and  visualizations\u003c\/li\u003e \u003cli\u003eIdentify paths to increased revenue\u003c\/li\u003e \u003cli\u003eEvaluate customer journeys\u003c\/li\u003e \u003cli\u003eEnhance your productivity\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988661977317,"sku":"NP9781119446088","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119446088.jpg?v=1761781164","url":"https:\/\/k12savings.com\/products\/adobe-analytics-for-dummies-isbn-9781119446088","provider":"K12savings","version":"1.0","type":"link"}