{"product_id":"about-face-isbn-9781118766576","title":"About Face","description":"\u003cp\u003e\u003cb\u003eThe essential interaction design guide, fully revised and updated for the mobile age\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAbout Face: The Essentials of Interaction Design\u003c\/i\u003e, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts.\u003c\/p\u003e \u003cp\u003eThe interaction design profession is blooming with the success of design-intensive companies, priming customers to expect \"design\" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. \u003ci\u003eAbout Face\u003c\/i\u003e is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated \u003ci\u003eFourth Edition\u003c\/i\u003e continues to lead the way with ideas and methods relevant to today's design practitioners and developers.\u003c\/p\u003e \u003cp\u003eUpdated information includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContemporary interface, interaction, and product design methods\u003c\/li\u003e \u003cli\u003eDesign for mobile platforms and consumer electronics\u003c\/li\u003e \u003cli\u003eState-of-the-art interface recommendations and up-to-date examples\u003c\/li\u003e \u003cli\u003eUpdated Goal-Directed Design methodology\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDesigners and developers looking to remain relevant through the current shift in consumer technology habits will find \u003ci\u003eAbout Face\u003c\/i\u003e to be a comprehensive, essential resource.\u003c\/p\u003e \u003cp\u003eForeword xv\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Goal-Directed Design 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 1: A Design Process for Digital Products 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Consequences of Poor Product Behavior 4\u003c\/p\u003e \u003cp\u003eWhy Digital Products Fail 6\u003c\/p\u003e \u003cp\u003ePlanning and Designing Product Behavior 10\u003c\/p\u003e \u003cp\u003eRecognizing User Goals 13\u003c\/p\u003e \u003cp\u003eImplementation Models and Mental Models 16\u003c\/p\u003e \u003cp\u003eAn Overview of Goal-Directed Design 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 2: Understanding the Problem: Design Research 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eQualitative versus Quantitative Data in Design Research 32\u003c\/p\u003e \u003cp\u003eGoal-Directed Design Research 36\u003c\/p\u003e \u003cp\u003eInterviewing and Observing Users 44\u003c\/p\u003e \u003cp\u003eOther Types of Qualitative Research 56\u003c\/p\u003e \u003cp\u003eResearch is Critical to Good Design 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 3: Modeling Users: Personas and Goals 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Model? 61\u003c\/p\u003e \u003cp\u003eThe Power of Personas 62\u003c\/p\u003e \u003cp\u003eWhy Personas Are Effective 66\u003c\/p\u003e \u003cp\u003eUnderstanding Goals 72\u003c\/p\u003e \u003cp\u003eConstructing Personas 81\u003c\/p\u003e \u003cp\u003ePersonas in Practice 93\u003c\/p\u003e \u003cp\u003eOther Design Models 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 4: Setting the Vision: Scenarios and Design Requirements 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBridging the Research-Design Gap 101\u003c\/p\u003e \u003cp\u003eScenarios: Narrative as a Design Tool 102\u003c\/p\u003e \u003cp\u003eDesign Requirements: The “What” of Interaction 106\u003c\/p\u003e \u003cp\u003eThe Requirements Definition Process 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 5: Designing the Product: Framework and Refinement 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating the Design Framework 119\u003c\/p\u003e \u003cp\u003eRefining the Form and Behavior 137\u003c\/p\u003e \u003cp\u003eValidating and Testing the Design 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 6: Creative Teamwork 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSmall, Focused Teams 146\u003c\/p\u003e \u003cp\u003eThinking Better, Together 146\u003c\/p\u003e \u003cp\u003eWorking across Design Disciplines 153\u003c\/p\u003e \u003cp\u003eThe Extended Team 155\u003c\/p\u003e \u003cp\u003eEstablishing a Creative Culture 161\u003c\/p\u003e \u003cp\u003eIdentifying Skill Levels in Designers 162\u003c\/p\u003e \u003cp\u003eCollaboration is the Key 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Making Well-Behaved Products 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 7: A Basis for Good Product Behavior 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesign Values 167\u003c\/p\u003e \u003cp\u003eInteraction Design Principles 173\u003c\/p\u003e \u003cp\u003eInteraction Design Patterns 174\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 8: Digital Etiquette 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesigning Considerate Products 180\u003c\/p\u003e \u003cp\u003eDesigning Smart Products 190\u003c\/p\u003e \u003cp\u003eDesigning Social Products 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 9: Platform and Posture 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProduct Platforms 205\u003c\/p\u003e \u003cp\u003eProduct Postures 206\u003c\/p\u003e \u003cp\u003ePostures for the Desktop 207\u003c\/p\u003e \u003cp\u003ePostures for the Web 218\u003c\/p\u003e \u003cp\u003ePostures for Mobile Devices 225\u003c\/p\u003e \u003cp\u003ePostures for Other Platforms 230\u003c\/p\u003e \u003cp\u003eGive Your Apps Good Posture 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 10: Optimizing for Intermediates 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePerpetual Intermediates 238\u003c\/p\u003e \u003cp\u003eInflecting the Interface 240\u003c\/p\u003e \u003cp\u003eDesigning for Three Levels of Experience 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 11: Orchestration and Flow 249\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFlow and Transparency 249\u003c\/p\u003e \u003cp\u003eOrchestration 250\u003c\/p\u003e \u003cp\u003eHarmonious Interactions 251\u003c\/p\u003e \u003cp\u003eMotion, Timing, and Transitions 266\u003c\/p\u003e \u003cp\u003eThe Ideal of Effortlessness 269\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 12: Reducing Work and Eliminating Excise 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGoal-Directed Tasks versus Excise Tasks 272\u003c\/p\u003e \u003cp\u003eTypes of Excise 273\u003c\/p\u003e \u003cp\u003eExcise is Contextual 285\u003c\/p\u003e \u003cp\u003eEliminating Excise 285\u003c\/p\u003e \u003cp\u003eOther Common Excise Traps 297\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 13: Metaphors, Idioms, and Affordances 299\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterface Paradigms 300\u003c\/p\u003e \u003cp\u003eBuilding Idioms 310\u003c\/p\u003e \u003cp\u003eManual Affordances 312\u003c\/p\u003e \u003cp\u003eDirect Manipulation and Pliancy 315\u003c\/p\u003e \u003cp\u003eEscape the Grip of Metaphor 322\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 14: Rethinking Data Entry, Storage, and Retrieval 325\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRethinking Data Entry 326\u003c\/p\u003e \u003cp\u003eRethinking Data Storage 332\u003c\/p\u003e \u003cp\u003eRethinking Data Retrieval 345\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 15: Preventing Errors and Informing Decisions 357\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUsing Rich Modeless Feedback 358\u003c\/p\u003e \u003cp\u003eUndo, Redo, and Reversible Histories 363\u003c\/p\u003e \u003cp\u003eWhat If: Compare and Preview 376\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 16: Designing for Different Needs 379\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearnability and Help 379\u003c\/p\u003e \u003cp\u003eCustomizability 395\u003c\/p\u003e \u003cp\u003eLocalization and Globalization 398\u003c\/p\u003e \u003cp\u003eAccessibility 399\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 17: Integrating Visual Design 405\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVisual Art and Visual Design 405\u003c\/p\u003e \u003cp\u003eThe Elements of Visual Interface Design 406\u003c\/p\u003e \u003cp\u003eVisual Interface Design Principles 411\u003c\/p\u003e \u003cp\u003eVisual Information Design Principles 425\u003c\/p\u003e \u003cp\u003eConsistency and Standards 428\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Interaction Details 433\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 18: Designing for the Desktop 435\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnatomy of a Desktop App 436\u003c\/p\u003e \u003cp\u003eWindows on the Desktop 439\u003c\/p\u003e \u003cp\u003eMenus 448\u003c\/p\u003e \u003cp\u003eToolbars, Palettes, and Sidebars 455\u003c\/p\u003e \u003cp\u003ePointing, Selection, and Direct Manipulation 465\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 19: Designing for Mobile and Other Devices 507\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnatomy of a Mobile App 508\u003c\/p\u003e \u003cp\u003eMobile Navigation, Content, and Control Idioms 518\u003c\/p\u003e \u003cp\u003eMulti-Touch Gestures 550\u003c\/p\u003e \u003cp\u003eInter-App Integration 553\u003c\/p\u003e \u003cp\u003eOther Devices 555\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 20: Designing for the Web 569\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePage-Based interactions 571\u003c\/p\u003e \u003cp\u003eThe Mobile Web 585\u003c\/p\u003e \u003cp\u003eThe Future 587\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCh 21: Design Details: Controls and Dialogs 589\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eControls 589\u003c\/p\u003e \u003cp\u003eDialogs 625\u003c\/p\u003e \u003cp\u003eEliminating Errors, Alerts, and Confirmations 641\u003c\/p\u003e \u003cp\u003eThe Devil is in the Details 653\u003c\/p\u003e \u003cp\u003eAppendix A: Design Principles 655\u003c\/p\u003e \u003cp\u003eAppendix B: Bibliography 661\u003c\/p\u003e \u003cp\u003eIndex 667\u003c\/p\u003e \u003cp\u003e\u003cb\u003eALAN COOPER\u003c\/b\u003e is a founder of Cooper and a pioneer of modern computing. His groundbreaking work has influenced a generation of programmers, business people, and users.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eROBERT REIMANN\u003c\/b\u003e was founding president of the Interaction Design Association (IxDA). He is Principal Interaction Designer at PatientsLikeMe, and former Director of Design R\u0026amp;D at Cooper.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDAVID CRONIN\u003c\/b\u003e is a Design Director at GE. He was also Director of Interaction Design at Smart Design, and a former Managing Director at Cooper.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHRISTOPHER NOESSEL\u003c\/b\u003e is Cooper's first Design Fellow, and the co-author of \u003ci\u003eMake It So\u003c\/i\u003e. He teaches and speaks about design all over the world.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMASTERING INTERACTION DESIGN FOR NEW DEVICES AND INTERFACES.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe first three editions of About Face shaped the evolution of interaction design, bringing it from development shops and research labs into the everyday language of product marketing, design and development. This fourth edition, the most significant revision yet, features a stunning new design and a full color interior. Addressing the many changes in the design landscape since its last publication, this new edition includes interaction methods and strategies for touchscreen phones and tablets, as well as updated chapters for the web and for desktop applications.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTHIS NEW EDITION FEATURES\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUpdated interaction design principles, patterns, and practices\u003c\/li\u003e \u003cli\u003eNew content relevant to mobile platforms and differing screen sizes\u003c\/li\u003e \u003cli\u003eUpdated examples reflecting current state-of-the-art interfaces\u003c\/li\u003e \u003cli\u003eThe latest iteration of Cooper's popular Goal-Directed Design methodology\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988651393253,"sku":"NP9781118766576","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118766576.jpg?v=1761781124","url":"https:\/\/k12savings.com\/products\/about-face-isbn-9781118766576","provider":"K12savings","version":"1.0","type":"link"}