{"product_id":"a-whack-on-the-side-of-the-head-isbn-9781538759417","title":"A Whack on the Side of the Head","description":"\u003cb\u003eThe hugely bestselling creativity classic with “lasting appeal,” \u003ci\u003eA Whack on the Side of the Head\u003c\/i\u003e is now available in an updated and revised edition, inspiring readers to unlock their creative thinking with thought-provoking examples, famous historical anecdotes, mind-bending puzzles, and so much more (\u003ci\u003eNew York Times\u003c\/i\u003e)!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e For more than four decades, \u003ci\u003eA Whack on the Side of the Head\u003c\/i\u003e has been a consistent leader in stimulating creativity and innovation. Translated into over twenty languages, Roger von Oech’s bestselling classic is back—and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation. \u003cul\u003e\n\u003cli\u003e Learn how to overcome the ten biggest mental locks and unleash your full creative potential. \u003c\/li\u003e\n\u003cli\u003e Use the four roles of the creative process—Explorer, Artist, Judge, and Warrior—to generate and apply new ideas. \u003c\/li\u003e\n\u003cli\u003e Exploit the power of discontinuity, constraints, and “playing the Wise Fool” to find the “second right answer”! \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":44895372083429,"sku":"NP9781538759417","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/ca7e1bcb-6c89-4c28-bdfb-b0960172c701.jpg?v=1767817713","url":"https:\/\/k12savings.com\/products\/a-whack-on-the-side-of-the-head-isbn-9781538759417","provider":"K12savings","version":"1.0","type":"link"}