{"product_id":"a-touch-of-the-madnessisbn-9781637744239","title":"A Touch of the Madness","description":"\u003cb\u003eLegendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks—it paid off for him with blockbusters \u003ci\u003eTerminator 2: Judgment Day\u003c\/i\u003e and\u003ci\u003e Dirty Dancing\u003c\/i\u003e, and other feature films. \u003cbr\u003e\u003cbr\u003eNow, he’s sharing behind-the-scenes stories and hard-won wisdom to help creatives thrive in any industry.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eLarry will be the first to tell you that excelling in any creative field requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original. \u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eA Touch of the Madness\u003c\/i\u003e, Larry uses firsthand memories from working on some of Hollywood’s biggest blockbusters, including \u003ci\u003eTerminator 2: Judgment Day\u003c\/i\u003e, \u003ci\u003ePlatoon\u003c\/i\u003e, \u003ci\u003eTrue Lies\u003c\/i\u003e, \u003ci\u003eDirty Dancing\u003c\/i\u003e, and the Mortal Kombat film series, to show you the three principles that form the foundation of a thriving career in any industry: \u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eCreate a great idea that will excite your audience\u003c\/li\u003e\n\u003cli\u003eAsk as many times (and as many people) as it takes to get a “yes”\u003c\/li\u003e\n\u003cli\u003ePlay while you work—don’t forget to have fun\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eCompanies and organizations tend to be comfortable with the tried and true. But customers are attracted to what’s new, different, and better. To be innovative, you have to be a little crazy. \u003ci\u003eA Touch of the Madness\u003c\/i\u003e will help you embrace your wildest creative impulses and live your dreams—without anyone holding you back.“There can be only one . . . Larry Kasanoff! He is right, embrace the crazy to be more creative. I love \u003ci\u003eA Touch of the Madness\u003c\/i\u003e!”\u003cbr\u003e \u003cb\u003e—Christopher Lambert, star of \u003ci\u003eHighlander\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“E! has been reporting on Kasanoff and his movies for years, but we never got the real behind- the-scenes scoop—the literal method to his madness of creativity—until now. It’s a fun, helpful read!”\u003cbr\u003e \u003cb\u003e—Larry Namer, founder of E! Entertainment\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “I loved and laughed at how Larry has navigated the choppy waters of Hollywood with \u003ci\u003eA Touch of the Madness\u003c\/i\u003e, and took away a whole new perspective on innovation. It inspired me to embrace the madness!”\u003cbr\u003e \u003cb\u003e—Captain Sandy Yawn, star of Bravo’\u003ci\u003es Below Deck Mediterranean\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “\u003ci\u003eA Touch of the Madness \u003c\/i\u003ehas no charts, no graphs, no PowerPoint presentations, just a wealth of entertaining and eccentric stories that can reframe how you think about innovation for your business.”\u003cbr\u003e \u003cb\u003e—Marty Pompadur, former chairman of News Corporation (Europe)\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “I wish I could prescribe \u003ci\u003eA Touch of the Madness\u003c\/i\u003e—it will change the way you think about creativity, with the only side effect being you're having more fun. I recommend taking this as often as needed.”\u003cbr\u003e \u003cb\u003e—Blaise Aguirre, MD, associate professor of psychiatry at Harvard Medical School\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “Don’t miss this hilarious tour of the secret underbelly of Hollywood! Larry Kasanoff’s signature approach to getting things done is wild, magical, and ultimately meaningful.”\u003cbr\u003e \u003cb\u003e—Pamela Meyer, author of\u003ci\u003e Liespotting\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eLawrence Kasanoff\u003c\/b\u003e makes movies (\u003ci\u003ePlatoon\u003c\/i\u003e, \u003ci\u003eTerminator 2\u003c\/i\u003e, \u003ci\u003eTrue Lies\u003c\/i\u003e, \u003ci\u003eMortal Kombat\u003c\/i\u003e), animated movies (\u003ci\u003eLego Star Wars: The Empire Strikes Out\u003c\/i\u003e), and theme park rides (\u003ci\u003eMarvel Superheroes 4D\u003c\/i\u003e, \u003ci\u003eThe Amazing Adventures of Spiderman\u003c\/i\u003e). In terms of innovation, he has worked on films and rides that include the first hit movie made from a video game, the first movie to extensively use morphing, the first 3D steadicam (moving camera) shot, the first EDM (electronic dance music) platinum album, and many more.","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":46303277023461,"sku":"NP9781637744239","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781637744239.jpg?v=1730753714","url":"https:\/\/k12savings.com\/products\/a-touch-of-the-madnessisbn-9781637744239","provider":"K12savings","version":"1.0","type":"link"}