{"product_id":"a-story-is-a-deal-isbn-9780349437255","title":"A Story is a Deal","description":"\u003cb\u003e\u003cu\u003eA fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. \u003c\/u\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e'Will Storr is a genius' \u003cb\u003eRory Sutherland\u003c\/b\u003e\u003cbr\u003e'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' \u003cb\u003eAdam Grant\u003c\/b\u003e\u003cbr\u003e'Storr shares profound insights'\u003cb\u003e Seth Godin\u003c\/b\u003e\u003cbr\u003e'Whip smart, insightful and ridiculously entertaining' \u003cb\u003eJimmy Carr\u003c\/b\u003e\u003cbr\u003e'Shows how storytelling is the key to success in business, politics and even personal relationships.' \u003ci\u003e\u003cb\u003eThe Times \u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cu\u003e\u003cb\u003e____________________________________________________\u003cbr\u003e\u003c\/b\u003e\u003c\/u\u003e\u003cbr\u003e Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, \u003ci\u003eA Story is a Deal\u003c\/i\u003e argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. \u003cbr\u003e\u003cbr\u003e With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), \u003ci\u003eA Story is a Deal\u003c\/i\u003e lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.\u003cbr\u003e_____________________________________________________\u003cbr\u003e\u003cbr\u003e'Intensely original and powerfully practical' \u003cb\u003eJonah Berger\u003c\/b\u003e\u003cbr\u003e'A fascinating insight into the human mind' \u003cb\u003eLevinson Wood\u003c\/b\u003e\u003cbr\u003e'A very clever book that makes the reader feel cleverer with every page' \u003cb\u003eDaniel Finkelstein\u003c\/b\u003e\u003cbr\u003e'Powerfully persuasive and urgently practical' \u003cb\u003eBruce Daisley\u003c\/b\u003e\u003cbr\u003e'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' \u003cb\u003eJack Dee\u003c\/b\u003e","brand":"Piatkus","offers":[{"title":"Default Title","offer_id":47819060904165,"sku":"NP9780349437255","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/2eccb026-c9b7-45b6-8827-b37700076a9b.jpg?v=1767816800","url":"https:\/\/k12savings.com\/products\/a-story-is-a-deal-isbn-9780349437255","provider":"K12savings","version":"1.0","type":"link"}