20% Smarter: How Neurodivergence Drives Innovation, Growth, and Success

From Neurodiversity Alliance founder David Flink, an exploration of how neurodivergent traits fuel the kind of creativity, decision making, and innovation that workplaces can’t afford to miss.

About 1 in 5 people are neurodivergent — a community that includes those with dyslexia, dyspraxia, ADHD, and autism. Yet the language historically used to describe them focuses almost entirely on what they can't do.

David Flink has spent three decades helping organizations recognize that thinking differently is not a liability, but a powerful engine for success. If neurodivergent people make up 20% of the population and we're leaving their strengths untapped, then unlocking that potential makes all of us smarter. Using stories of industry-changing iconoclasts and everyday people redefining success, 20% Smarter introduces a new approach for recognizing seven neurodivergent traits — and the people who embody them:

• Rule-Breakers — intelligent disobedience
• Specialists — deep mastery
• Explorers — big-picture thinking
• Salients — pattern recognition
• Expanders — creative problem-solving
• Bridge Builders — human connection
• Hustlers — relentless drive

Combining science with hard-won insight, 20% Smarter translates a powerful new framework into practical steps for individuals and organizations ready to think better — together.