{"product_id":"15-tools-to-turn-the-tide-a-stepbystep-playbook-for-empowered-negotiating-isbn-9780063226234","title":"15 Tools to Turn the Tide: A Step-by-Step Playbook for Empowered Negotiating","description":"\u003cp\u003e\u003cb\u003eA revolutionary new guide to negotiating in the face of stress and adversity—from an award-winning professor of negotiation and conflict management who teaches at NYU’s Stern School of Business and Columbia’s School of International \u0026amp; Public Affairs.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNegotiation is hard. It’s especially tough when you feel like the underdog—whether you face a ‘Godzilla’ counterpart, face threats of budget cuts during a downturn, or know that you need a deal more than the other side does.  \u003c\/p\u003e\u003cp\u003eSeth Freeman can help. Freeman is an award-winning professor who has taught negotiation to thousands of leaders and students. His clients range from Fortune 500 executives to kindergarteners, from top corporate lawyers to grad students just beginning their careers, from UN diplomats negotiating global problems to small business owners negotiating terms with suppliers. In \u003ci\u003e15 Tools to Turn the Tide\u003c\/i\u003e, he shares field-tested techniques that can turn anyone into a much better negotiator.\u003c\/p\u003e\u003cp\u003eUnlike other negotiation books, \u003ci\u003e15 Tools \u003c\/i\u003edoesn’t just give key principles.  It also gives you a suite of customized, step-by-step devices—simple phrases, mnemonics, glance-and-go play sheets, and more—that you can learn, remember, and deploy well whenever you need them. Freeman guides you every step of the way, from preparation to the encounter itself, to the decision whether or not to accept the offer. Digestible, memorable, and groundbreaking, these tools are also designed to help you “win warmly”—doing well for yourself, even as you care for the other person too. \u003c\/p\u003e\u003cp\u003eOne tool, for example, gives you a handy 1-page ‘play card’ that guides you throughout the talks, eases your cognitive burden, and helps you discover hidden, satisfying deals others miss. It’s just one of the many innovative and much-loved instruments Freeman’s created that can dramatically improve your chances.\u003c\/p\u003e\u003cp\u003eWhether you’re closing a multi-million dollar deal in a recession, negotiating a job offer, or just working out holiday dinner plans with your in-laws, \u003ci\u003e15 Tools to Turn the Tide \u003c\/i\u003egives you a roadmap to your goals—a relentlessly practical guide you’ll actually use again and again. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTurn any negotiation in your favor with field-tested strategies for:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eNegotiating Under Pressure:\u003c\/b\u003e Learn to stay calm and in control when facing a 'Godzilla' counterpart, high stakes, or unexpected adversity, ensuring you never feel like the underdog again.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA Step-by-Step Toolkit:\u003c\/b\u003e Go beyond abstract principles with a suite of memorable tools—including mnemonics and glance-and-go play sheets—that are easy to remember and deploy in the moment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWinning Warmly:\u003c\/b\u003e Discover how to secure the best outcome for yourself while also caring for the other side, building stronger relationships and a reputation for being both fair and effective.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eReal-World Scenarios:\u003c\/b\u003e Apply these powerful techniques to any situation, from negotiating a job offer or a multi-million dollar deal to navigating difficult conversations with colleagues and family.\u003c\/li\u003e\n\u003c\/ul\u003e | \u003cp\u003e\"An essential, practical, guide full of useful tips, techniques, strategies, and outside-the-box recipes for negotiation success.\" - \u003cb\u003e\u003ci\u003eJOE NAVARRO, internationally bestselling author of Be Exceptional\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Seth Freeman has found a new and valuable way to handle typical negotiation challenges. This book offers most useful prescriptive advice on how to handle the most frequent negotiation challenges, designed for both the novice and the experienced negotiator!” - \u003cb\u003e\u003ci\u003eROY LEWICKI, author of Essentials of Negotiation, Abramowitz Professor Emeritus, The Ohio State University\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Seth's book is a thoughtful blend of the science and art of negotiating - both of which are needed for the modern negotiator to thrive. Seth's in-person passion clearly comes through in an energizing manner that gives hope and inspires the reader to believe they can win in their next negotiation - and those chances of winning become more realistic with the knowledge gained in this book.\" - \u003cb\u003e\u003ci\u003eDR. JEFF THOMPSON, Research Psychologist, Columbia University Medical Center, and former NYPD Hostage Negotiation Trainer\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Seth Freeman has written an eminently practical, useful, and engaging book. Its lessons can make us not only better negotiators, but better leaders. It can help readers find the power that resides within them, even in seemingly hopeless situations, and even when they lack authority over others. \u003cem\u003e15 Tools to Turn the Tide\u003c\/em\u003e is both a must-read for leaders and a must-have on your leadership bookshelf.\" - \u003cb\u003e\u003ci\u003eHELIO FRED GARCIA, president, Logos Consulting Group\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Negotiating can be intimidating, especially when you lack power, but these versatile tools will help you level the playing field.” - \u003cb\u003e\u003ci\u003eKEITH FERRAZZI\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"As a business leader, a teacher, a mother, and a regular human being just getting through our conflict-addled times, I find this book and the tools it offers refreshing, hopeful, and so user-friendly that I want to rush out and buy it for everyone I know. The tools themselves are so valuable they should be taught in every school, company, and to therapists, consultants, and leaders. But it’s the stories about real-life people dealing with fear, intimidation, and frustration at work, at home, in high-pressure situations or everyday conflicts, that gave me the feeling, 'I can do this too!'\" - \u003cb\u003e\u003ci\u003eELIZABETH LESSER, cofounder, Omega Institute, and New York Times bestselling author of Cassandra Speaks\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"In \u003cem\u003e15 Tools to Turn the Tide\u003c\/em\u003e, world-renowned conflict management and negotiation expert Seth Freeman provides the perfect blend of empirical insight to walk both experienced and novice negotiators through any complex negotiation. Whether it’s a high-stakes negotiation in the corporate board room or just trying to convince your Dad to get a cat, Freeman’s tools will get you through any harrowing impasse. It can even help police hostage negotiators, who must negotiate intense, life and death, encounters. A must-read new book.\" - \u003cb\u003e\u003ci\u003eLt. JACK J. CAMBRIA (ret.), NYPD Hostage Negotiation Team Commander (2001-2015)\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"We’ve all read books that seek to tell the reader \u003cem\u003ewhat \u003c\/em\u003eto do to improve things: to fix a relationship with a boss, resolve a disagreement with a colleague, or reach agreement with an adversary. The problem with these books is the \u003cem\u003ewhats \u003c\/em\u003eare easy and obvious. In \u003cem\u003e15 Tools to Turn the Tide\u003c\/em\u003e, Seth Freeman focuses on the \u003cem\u003ehows:\u003c\/em\u003e the specific steps and behaviors that allow you to achieve your objectives. For anyone wanting and needing to negotiate successful outcomes, this book is the holy grail!\" - \u003cb\u003e\u003ci\u003eMICHAEL FEINER, former Pepsi Senior Vice President, Columbia Business School Management Professor, and author of The Feiner Points of Leadership\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Learning how to bridge the gap between theory and practice is a true art that can take years to master, let alone teach. Seth Freeman’s new book, \u003cem\u003e15 Tools to Turn the Tide\u003c\/em\u003e, manages to not only teach theory, but also how to implement it in practice—\u003cem\u003eexactly\u003c\/em\u003e when needed most. That alone makes this book an invaluable resource, but Freeman doesn’t stop there and delivers the must-read book to truly \u003cem\u003ebe\u003c\/em\u003e empowered when negotiating.”  - \u003cb\u003e\u003ci\u003eLIZ ELTING, founder, TransPerfect, and founder and CEO of the Elizabeth Elting Foundation\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Just as you wouldn’t use a screwdriver to hammer in a nail, you shouldn’t use the same approach for every negotiation. Seth Freeman’s \u003cem\u003e15 Tools to Turn the Tide\u003c\/em\u003e gives you a variety of powerful ways to turn every negotiation into a win-win. Fun to read and full of easy-to-remember tips, this book is a winner!\" - \u003cb\u003e\u003ci\u003eKEN BLANCHARD, coauthor of The One Minute Manager® and The One Minute Entrepreneur\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"William Morrow","offers":[{"title":"Default Title","offer_id":44890357661925,"sku":"NP9780063226234","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780063226234.jpg?v=1730233110","url":"https:\/\/k12savings.com\/products\/15-tools-to-turn-the-tide-a-stepbystep-playbook-for-empowered-negotiating-isbn-9780063226234","provider":"K12savings","version":"1.0","type":"link"}