10x Is Easier Than 2x

“As a 25-year student of Dan Sullivan’s, I have experienced firsthand how his teachings have 10x’d every aspect of my life. Dr. Benjamin Hardy has brilliantly captured and taught Dan’s 10x concept in this masterpiece. Every entrepreneur must read this book!”
— Gino Wickman, author of Traction and The EOS Life

“This book is not just a call to action, it’s also a road map. Dan Sullivan’s thinking is essential for your success.”
— Chris Voss, CEO and founder of The Black Swan Group, author of Never Split the Difference

“Dan is the master of 10x thinking. During this upcoming period of disruptive exponential growth, the lessons of this book are not only critical for survival, they are the road map for you to thrive.”
— Peter H. Diamandis, MD; founder of XPRIZE and Abundance360; New York Times best-selling author of Abundance, Bold, and The Future Is Faster Than You ThinkDan Sullivan is the world's foremost expert on entrepreneurship and has coached more successful entrepreneurs than anyone on the planet. He is the co-founder of Strategic Coach®, the leading entrepreneurial coaching program in the world, and author of more than 50 publications on entrepreneurial success. Over the past 30+ years, Strategic Coach has provided teaching and training to more than 20,000 entrepreneurs. He is the co-author, along with Dr. Benjamin Hardy, of Who Not How and The Gap and the Gain.

Dr. Benjamin Hardy is an organizational psychologist and best-selling author of Willpower Doesn't Work and Personality Isn't Permanent. Together, he and Dan Sullivan have written Who Not How and The Gap and the Gain. His blogs have been read by over 100 million people and featured in the Harvard Business Review, the New York Times, on CNBC, among many others. He and his wife Lauren are the parents of six children. They live in Orlando.