{"product_id":"101-theory-drive-the-discovery-of-memory-isbn-9780307388339","title":"101 Theory Drive: The Discovery of Memory","description":"\u003cp\u003eA riveting narrative account of a brilliant, rebel scientist and his notorious lab as they unlock the mystery of memory.\u003cbr\u003e \u003cbr\u003eFor decades Gary Lynch sought to uncover what physically happens in the brain when we form a memory. Luckily award-winning journalist Terry McDermott was with Lynch in his lab as his staff worked tirelessly to achieve this groundbreaking scientific discovery. Here with the verve of a novelist, McDermott introduces the cutting-edge science and wild cast of characters that enabled Lynch to reveal the inner workings of the memory machine. He then explains some practical applications of these discoveries: drugs that could possibly cure a wide range of neurological conditions, including ADHD. He also shows where Lynch’s sights are now set: on discovering the larger architectural of memory formation. \u003cbr\u003e \u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":46301801709797,"sku":"NP9780307388339","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780307388339.jpg?v=1767720157","url":"https:\/\/k12savings.com\/products\/101-theory-drive-the-discovery-of-memory-isbn-9780307388339","provider":"K12savings","version":"1.0","type":"link"}