{"product_id":"work-it-isbn-9780143131816","title":"Work It","description":"\u003cb\u003eAn empowering career guide   featuring bold advice from 50 high-profile\u003c\/b\u003e\u003cbr\u003e \u003cb\u003ewomen on how to succeed in   work, leadership and life\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eYou don't have to be a #Girlboss or \"lean in\" to have a dream career and live a life you love. \u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eWork It\u003c\/i\u003e, CEO of Likeable Media and popular podcast host Carrie Kerpen shares lessons from her career and an \"advisory board\" of powerful women in a wide range of industries to help women everywhere make their aspirations a reality. Packed with actionable tips and stories from the likes of Sheryl Sandberg, Aliza Licht, and Reshma Saujani, this inspiring book reveals their counterintuitive secrets for success, including:\u003cbr\u003e\u003cp\u003e- How and when to say “no” – whether it’s a dream job that just isn’t the right cultural fit or a low salary proposal, as well as when to say “yes\"\u003c\/p\u003e\u003cp\u003e- How to make your career work for you and your family rather than the other way around\u003c\/p\u003e\u003cp\u003e- How to develop your own FAB PAB (Fabulous Personal Advisory Board) – a support network of women – rather than work with a single mentor\u003c\/p\u003e\u003cp\u003e- The importance of talking openly about money – from job offer negotiations and cash flow management, to fundraising venture capital dollars\u003c\/p\u003eWith advice on everything from mastering social media to navigating office politics and the seemingly impossible work\/life balance\u003ci\u003e, Work It\u003c\/i\u003e arms every woman with the courage and skills to achieve success and happiness on her terms.\"We each must navigate our own journey in life, but \u003ci\u003eWork It \u003c\/i\u003eprovides us with a reliable compass...the acquired wisdom and inspiration that can only come from women who have led the way.\"\u003cb\u003e--Meredith Vieira, journalist and talk show host \u003cbr\u003e  \u003cbr\u003e \u003c\/b\u003e\"This is a must read manifesto for women in the workplace.\"\u003cb\u003e--Reshma Saujani, New York Times Bestselling Author and Founder, Girls Who Code\u003cbr\u003e  \u003cbr\u003e \u003c\/b\u003e\"An empowering career guide featuring bold advice from 50 high-profile women on how to succeed in work, leadership and life.\"\u003cb\u003e--Barbara Corcoran, founder of Corcoran Real Estate and \"shark\" on ABC's emmy award winning \"Shark Tank\"\u003cbr\u003e  \u003cbr\u003e \u003c\/b\u003e\"\u003ci\u003eWork It\u003c\/i\u003e is the go-to guide for using your strengths to get the right job at the right time, building the career you were born to have.\"\u003cb\u003e--Sallie Krawchek, CEO and co-founder of Ellevest\u003cbr\u003e  \u003cbr\u003e \u003c\/b\u003e\"Keep \u003ci\u003eWork It\u003c\/i\u003e in your bag and pull it out anytime you need a nugget of inspiration from any one of these amazing women! This is a great and essential read.\"\u003cb\u003e--Betty Liu, founder of Radiate \u0026amp; anchor at Bloomberg TV\u003cbr\u003e  \u003cbr\u003e \u003c\/b\u003e“...great, practical advice about how to succeed in business and in life, told through the stories of many impressive women.”\u003cb\u003e--Lauren Hobart, President, DICK’S Sporting Goods\u003cbr\u003e \u003c\/b\u003e \u003cbr\u003e \"Carrie Kerpen teaches readers how to navigate their professional challenges by expertly guiding them through a personalized, step by step strategy. As a female CEO and mother, Carrie has worked it all herself and she generously imparts her entrepreneurial wisdom in a clever and interactive way through exercises that anyone can do and benefit from instantly.\"\u003cb\u003e--Aliza Licht, author of Leave Your Mark and fashion communications executive\u003cbr\u003e  \u003cbr\u003e \u003c\/b\u003e\"\u003ci\u003eWork It\u003c\/i\u003e is a must-read for any woman, whatever she's doing and whatever her ambition. Carrie Kerpen combines fascinating, frank stories from women who've faced all sorts of challenges and overcome them, with her own searingly honest account of the ups and downs, missteps and landings that got her to her own success. This is the female equivalent of Ben Horowitz's \u003ci\u003eThe Hard Thing About Hard Things\u003c\/i\u003e--Carrie and her riveting interviewees tell it like it really is, to arm you with hard-headed advice to achieve your own dreams.\"\u003cb\u003e--Cindy Gallop, founder, MakeLoveNotPorn\u003cbr\u003e  \u003cbr\u003e \u003c\/b\u003e“\u003ci\u003eWork It\u003c\/i\u003e is THE likeable guide to business and personal success for women at any stage of their careers.”\u003cb\u003e--Gail Galuppo, CMO, Aflac\u003cbr\u003e  \u003cbr\u003e \u003c\/b\u003e\"\u003ci\u003eWork It\u003c\/i\u003e shows us all that there's not a one-size-fits-all answer for how women succeed in life--you've got to work with what you've got.\"\u003cb\u003e--Randi Zuckerberg, Founder and CEO, Zuckerberg Media\u003cbr\u003e  \u003cbr\u003e \u003c\/b\u003e\"This is like having fifty brilliant women in your corner, guiding you along your path to success.\"\u003cb\u003e --Telisa Yancy, CMO, Ebony Power 100, AdAge Woman to Watch—future CEO\u003cbr\u003e  \u003cbr\u003e\u003c\/b\u003e\"Anyone looking for brilliant business advice should absolutely read this book.\"\u003cb\u003e--Inc.com\u003cbr\u003e\u003cbr\u003e \u003c\/b\u003e“What I like so much about [\u003ci\u003eWork It\u003c\/i\u003e] is its deliberate accessibility. \u003ci\u003eWork It\u003c\/i\u003e will speak to those of you who aren't feeling the #Girlboss or \"lean in\" or \"badass\" bause personas that so many books tout currently. Still, the ‘secrets’ that make up the book still originate from some of the most successful or powerful women in business, including Kerpen herself.”\u003cb\u003e--800 CEO Read, \"Fall Favorites by and for Feminists\"\u003cbr\u003e  \u003cbr\u003e \u003c\/b\u003e\"[\u003ci\u003eWork It\u003c\/i\u003e] will resonate with those currently struggling to achieve their goals in the business world and will encourage them to keep going.\"\u003cb\u003e--Publishers Weekly\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003eCarrie Kerpen\u003c\/b\u003e is the co-founder and CEO of Likeable Media, a global content studio that was named Crain’s sixth \u003ci\u003eBest Place to Work in NYC\u003c\/i\u003e. She is the host of the hit podcast \"All the Social Ladies\" and a columnist for INC and Forbes. Carrie has been featured by \u003ci\u003eThe New York Times\u003c\/i\u003e, CBS Early Show, ABC World News Tonight, FOX News, and CNBC’s On the Money. She has keynoted conferences in London, Las Vegas, Mexico City, and New York, among others.Chapter 1\u003cbr\u003e\u003cbr\u003e Your Network        Is Your Net Worth\u003cbr\u003e\u003cbr\u003e It's frequently said that it's not what you know, it's who you      know. I've found that to be true more often than not. Many times,      when you see someone with a truly \"dream job\"-part of her journey      involved an opportunity that became available because of someone      in their network. We all know networking is important, but I'm      here to tell you that there's more than one way to do it-and to      give and receive the type of networking help we all so desperately      need.\u003cbr\u003e\u003cbr\u003e My husband, Dave, tells an amazing story about a plane ride he      once had that changed his life. He sat down next to someone and      talked for hours-that person turned out to be Senator Frank      Lautenberg. The senator became a powerful and influential member      of Dave's network.\u003cbr\u003e\u003cbr\u003e Usually when I travel, I tend to react a bit differently. Whereas      Dave had no qualms about approaching Senator Lautenberg and      chatting away, I tend to be worried about disturbing someone's      private time.\u003cbr\u003e\u003cbr\u003e That was certainly my first instinct when I spotted Meredith      Vieira in LaGuardia Airport. She was sitting with her husband,      Richard, and wearing no makeup. I had long idolized Meredith,      particularly for how she navigated her career while caring for her      husband with multiple sclerosis. The thought of approaching her in      an airport seemed way too intimidating. . . and so I bided my      time, staring at her instead for a good, awkward twenty minutes.\u003cbr\u003e\u003cbr\u003e When we boarded the same plane, I decided to embrace my inner Dave      but in my own Carrie style. I wrote her a note on a napkin and had      the attendant pass it up to first class from my lowly coach seat.      In it, I talked about my mom and her own struggles with MS. I told      her what a champion I thought she was for those of us caring for      people with MS and included my email in case she decided she did      want to strike up a conversation.\u003cbr\u003e\u003cbr\u003e Moments later, I received a response.\u003cbr\u003e\u003cbr\u003e Hi, Carrie! Thank you for your very sweet note . . . but my      husband is the real champion. He sets the tone in our family and      is a constant inspiration . . . when he's not a pain in the ass! I      hope your Mom is doing ok. We all know what a bear of a disease MS      can be. I wish you the very best. You sound like a wonderful      daughter.\u003cbr\u003e\u003cbr\u003e Warm Regards,\u003cbr\u003e\u003cbr\u003e Meredith\u003cbr\u003e\u003cbr\u003e I was in! Without disturbing Meredith too much, I was able to      start an email rapport. With high level connections like this, I      try to stay in touch often, but not obsessively. I look to nurture      the relationship, to always add value, and never to expect      something in return.\u003cbr\u003e\u003cbr\u003e Remember that when reaching out to someone at a very high level,      you want to establish a sincere personal connection and accept      that it may or may not work out. By expecting nothing in return,      you avoid disappointment and often end up being pleasantly      surprised.\u003cbr\u003e\u003cbr\u003e Another celebrity #girlcrush that I had was Sheryl Sandberg-and      this was way before Lean In. I have followed Sheryl since her days      at Google. In 2012, I was heading out to Palo Alto for a client      meeting. Palo Alto is home to several tech behemoths, including      Facebook-where Sheryl is now the chief operating officer. Every      time I heard Sheryl speak-whether in the media or at a conference,      I was blown away, and I became fixated on getting a meeting with      her while I was in town. I took a chance and sent an unsolicited      email to Sheryl with the following subject: \"Nothing ventured,      nothing gained.\"\u003cbr\u003e\u003cbr\u003e So, I have about thirty seconds to get your attention before you      click delete. Here goes nothin'.\u003cbr\u003e\u003cbr\u003e -You know my husband, Dave Kerpen, with whom I cofounded Likeable      Media. He's very close friends with Randi, and Ed Zuckerberg is on      our Advisory Board.\u003cbr\u003e\u003cbr\u003e -I have tried to emulate you in my own speeches about women,      families, and entrepreneurship. I know you asked for mentor      stories on your Facebook page; I've included mine here.\u003cbr\u003e\u003cbr\u003e -I am at the Facebook offices on Wednesday 3\/28 with my client      Medtronic, and I would do absolutely ANYTHING to get to say hello      to you.\u003cbr\u003e\u003cbr\u003e That's all I've got. Let me know if you're in town, and if nothing      else, I hope you know how profoundly you have affected my life and      the lives of other women who are in our space. Thank you.\u003cbr\u003e\u003cbr\u003e Time passed, and so did my Medtronic meeting. Although I was      disappointed, I've trained myself to keep my expectations low      around these things-I figured she was just busy and that our paths      would cross eventually. One day, this popped up in my inbox:\u003cbr\u003e\u003cbr\u003e Carrie-What a lovely email. Thank you-means a lot to me. Do you      live in the Bay Area?-Sheryl\u003cbr\u003e\u003cbr\u003e OMG OMG OMG. I was officially freaking out. There's only one      issue: I'm never in the Bay Area. I meet with Facebook at their      offices in New York, so I have no need to be there. Suddenly, I      find myself telling her that I am in the Bay Area all the time. We      set a date to meet and off I flew.\u003cbr\u003e\u003cbr\u003e I waited in the Facebook office lobby for hours as Sheryl got      delayed by far more important meetings than one with a young woman      who she thought was in the area all the time. The next day, I was      scheduled to be class parent at my daughter's school, so even      though there was a chance that I'd get to meet Sheryl the next      day, I had to respect the boundaries I set for myself as a parent.      (Some things trump even the intense desire to meet with one of      your idols.)\u003cbr\u003e\u003cbr\u003e I flew home, defeated and too embarrassed to let Sheryl know that      I flew out just for her.\u003cbr\u003e\u003cbr\u003e I knew that even with the smallest \"in,\" it was important to keep      up the connection. After all, fostering relationships turns      acquaintances into longer-lasting connections. I made sure to      continue our rapport for many years after that. She sent me a      personalized, autographed copy of Lean In and asked what I      thought. I sent her updates on Likeable's progress as an agency,      and work we did for nonprofits with Facebook that was particularly      noteworthy. \u003cbr\u003e\u003cbr\u003e When it came time to write my own book, I looked back at the      original email I sent her. \"Nothing ventured, nothing gained.\" I      decided to reach out to Sheryl, on that old email chain, and tell      her about that day in Facebook's lobby-and to reveal my      embarrassment. Here a snippet of what I wrote:\u003cbr\u003e\u003cbr\u003e In 2012, I emailed you to meet and you were gracious enough to      give me time on your calendar when I said I was in Menlo Park      often. The truth was, I had no plans to be in Menlo Park at that      time, but the idea of even 15 minutes with you was worth the trip.      I flew out, and got there, and was in the office waiting, when you      understandably got delayed until later that day. I had a flight      booked, and had to get home for my babies. I left without ever      getting to chat with you. I still think about that trip often, and      despite my disappointment at the time, I would make that trip      again in a heartbeat for a chance to talk to you in person.\u003cbr\u003e\u003cbr\u003e I asked if she'd be willing to be interviewed for my upcoming      book. She wrote back within minutes. Her exclusive interview for      this book can be found in the \"Make Lemonade\" chapter.\u003cbr\u003e\u003cbr\u003e This was one of my better examples of activating a powerful person      in my network-I expected very little, I made sure to nurture the      relationship and follow up, and I looked to add value whenever I      could.\u003cbr\u003e\u003cbr\u003e Today, everyone, even your biggest business girl crush, is      accessible in some way-really, many of them are just one tweet      away. If it's possible to get in touch with women at that level,      imagine how easy it can be to build a network of women around you      already who can help you move forward in your own career.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e Carrie's Tips\u003cbr\u003e\u003cbr\u003e z    There are different ways to network. Ditch the perception      that it's clunky or awkward and do it in a way that works for you.\u003cbr\u003e\u003cbr\u003e z    Being thoughtful and personal in your communication not only      makes you memorable, it also opens doors.\u003cbr\u003e\u003cbr\u003e How to Network for Non-Networkers\u003cbr\u003e\u003cbr\u003e While I was comfortable networking in a more subtle way, many      women fear networking in any capacity at all.\u003cbr\u003e\u003cbr\u003e Anya Hoffman, currently the senior editor at Epicurious, recalls      when she left her prior job in publishing to pursue her passion      for journalism as a freelance writer. As a freelance writer, you      have to pitch your pieces to editors, and when Anya was starting      out, she had no idea how it worked. She also had an almost      paralyzing fear of networking. Unlike full-time employment-when      you're freelancing, you really need to land your own writing      gigs-without a strong ability to network-you're destined for      failure.\u003cbr\u003e\u003cbr\u003e Anya's first step in overcoming her fear was to sign up for a      large networking group of freelance writers, in the hopes that she      could learn from her peers. Members of the networking group      recommended that she take the second step-getting formally      educated about freelancing. Anya began taking a few courses in      freelance journalism-to really learn how the whole thing worked.      There she befriended one of the teachers, a freelance writer for      The New York Times Magazine and GQ. The teacher explained to Anya      that it wasn't enough simply to join networks and hope contacts      would come your way; she needed to actually reach out to members      of the network to get anywhere.\u003cbr\u003e\u003cbr\u003e Anya made a list of everyone she was remotely connected to in      publishing, and she forced herself to email them all and ask to      get together for coffee. Some of her contacts were intimidating,      and she only really knew them peripherally-like one of the head      editors at New York magazine. \"I absolutely had to force myself to      do this.\"\u003cbr\u003e\u003cbr\u003e The networking paid off. First, she was able to sell a story to      Marie Claire. Then, one of her teachers pinged her regarding a      story about cricket flour-based protein bars. The teacher didn't      have the time to write the piece, so she mentioned it to Anya.      Remember that head editor at New York magazine who Anya was so      reluctant to ask for coffee? Well, Anya wrote the story, sent it,      and ended up getting a clip on New York magazine's Web site-a      highly coveted piece for her portfolio.\u003cbr\u003e\u003cbr\u003e Anya continued to build up her clips, and she also expanded her      network by joining Facebook groups, including secret groups set up      for female journalists and some specifically for food writers. The      camaraderie actually felt like she was in an office environment:      \"It was like having work friends who kept each other accountable.\"\u003cbr\u003e\u003cbr\u003e One day, the editor of Travel + Leisure posted in the group. Anya      looked her up and saw that she was a fellow Wesleyan alum. Now      with a bit more networking experience under her belt, it was a bit      easier to reach out. The editor ended up hiring Anya for a regular      freelance job at Travel + Leisure, where their relationship      continued to grow over time. When the editor eventually left      Travel + Leisure, and Anya's gig was up, she recommended that Anya      contact her husband, who is the executive director of Epicurious.      That's how Anya landed at the job she has currently.\u003cbr\u003e\u003cbr\u003e \"I can say with certainty that if I didn't push myself to network,      none of this would have happened,\" Anya notes, and she's right.      It's infinitely easier to get the job you want when you have put      in the work to make those kinds of personal connections. It's just      up to you to make them happen.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e Anya's Tips\u003cbr\u003e\u003cbr\u003e z    First, think about one or two things you can do, right this      minute, to force yourself to network.\u003cbr\u003e\u003cbr\u003e z    Now go do them! Don't stop and think about them-put down this      book right now and start.\u003cbr\u003e\u003cbr\u003e z    Networking online and via social media is a good thing, but      it's not enough. Commit to practicing your in-person networking by      inviting someone you admire to coffee.\u003cbr\u003e\u003cbr\u003e Make Connecting with Others an Ongoing Priority\u003cbr\u003e\u003cbr\u003e As Anya discovered, networking is a skill, and it takes time and      practice to get good at it. No one knows this better than Sandy      Carter, an industry veteran who has been in the tech world for      decades.\u003cbr\u003e\u003cbr\u003e Sandy has the perfect blend of big business and startup      experience, leading the startup division of a major Fortune 500      tech company. Sandy is also a founding board member of WITI (Women      in Technology International). The global networking group helps      female entrepreneurs break through the barriers that hinder their      success, helping them build connections and identify opportunities      for growth.\u003cbr\u003e\u003cbr\u003e Sandy believes that everything in life-not just      entrepreneurship-boils down to who you know and how they can help      you get to the next level. It's all about relationships.\u003cbr\u003e\u003cbr\u003e How do we form better relationships? Sandy's major tip: Don't view      networking as a nice-to-have-view it as part of the job.\u003cbr\u003e\u003cbr\u003e The big aha moment came when one of her mentors asked her, \"Why do      I see you running down to the cafeteria, grabbing lunch, and      racing back to your office?\" When Sandy responded that she simply      had too much work to do to spend time having lunch with her      coworkers, her mentor advised: \"The next time you're down in the      cafeteria, just take a look who's sitting down there.\"\u003cbr\u003e\u003cbr\u003e When she did, she saw that they were mostly men-all having lunch      with their colleagues and building important relationships that      were helping them move up in their careers. And there Sandy was,      \"working my booty off back upstairs,\" ignoring the networking part      of the job and essentially getting nowhere.\u003cbr\u003e\u003cbr\u003e That's when Sandy had an epiphany. \"Networking shouldn't be      something you do when you have extra time. It's something you have      to prioritize.\"\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e Sandy's Tips\u003cbr\u003e\u003cbr\u003e z    If it's not already naturally one of your job      responsibilities, pretend networking is in your job description.      It's truly a requirement to succeed in any job.\u003cbr\u003e\u003cbr\u003e z    Don't eat lunch at your desk. Spend that time socializing      with others in your organization. You'll get much further that      way.\u003cbr\u003e\u003cbr\u003e Don't Just Facebook or FaceTime, Get Together Face-to-Face\u003cbr\u003e\u003cbr\u003e Even if you're focusing on following Sandy's advice and not eating      alone at your desk, so much of networking today takes place      online. But while most of our interactions with others seem to be      virtual these days, nothing can replace the genuine authenticity      of a face-to-face connection. And nobody understands that better      than Erica Keswin.","brand":"Tarcher","offers":[{"title":"Default Title","offer_id":46303386501349,"sku":"NP9780143131816","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780143131816.jpg?v=1767744526","url":"https:\/\/k12savings.com\/es\/products\/work-it-isbn-9780143131816","provider":"K12savings","version":"1.0","type":"link"}