{"product_id":"winning-with-data-isbn-9781119257233","title":"Winning with Data","description":"\u003cb\u003eCrest the data wave with a deep cultural shift \u003c\/b\u003e \u003cp\u003e\u003ci\u003eWinning with Data \u003c\/i\u003e explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture—this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business.\u003c\/p\u003e \u003cp\u003eBig data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the changes a data culture brings to companies\u003c\/li\u003e \u003cli\u003eInstrument your company for maximum benefit\u003c\/li\u003e \u003cli\u003eUtilize data to optimize every aspect of your business\u003c\/li\u003e \u003cli\u003eImprove decision making and transform business strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBig data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT—organization-wide buy-in is essential for long-term success. \u003ci\u003eWinning with Data\u003c\/i\u003e is the expert guide to making data work for \u003ci\u003eyour\u003c\/i\u003e business, and \u003ci\u003eyour\u003c\/i\u003e needs.\u003c\/p\u003e \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Mad Men to Math Men: The Power of the Data-Driven Culture 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOperationalizing Data: Uber’s Competitive Weapon 2\u003c\/p\u003e \u003cp\u003eThe Era of Instant Data: You Better Get Yourself Together 4\u003c\/p\u003e \u003cp\u003eData Supply Chains: Buckling Under the Load 6\u003c\/p\u003e \u003cp\u003eManagement by Opinion: The Illusion of Knowledge 8\u003c\/p\u003e \u003cp\u003eOur Vantage Points 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Four Problems with Data Today: Breadlines, Obscurity, Fragmentation, and Brawls 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData Breadlines for the Data-Poor 15\u003c\/p\u003e \u003cp\u003eData Obscurity: The Failure of the Card Catalog 17\u003c\/p\u003e \u003cp\u003eRogue Databases and Analysts: The Data Fragmentation Problem 19\u003c\/p\u003e \u003cp\u003eData Brawls: When Miscommunication Devolves into Arguments 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Business Intelligence: How We Got Here 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Intelligence Is Born: The First Query 23\u003c\/p\u003e \u003cp\u003eDatabases for the Masses: Oracle Commercializes Codd’s Invention 24\u003c\/p\u003e \u003cp\u003eLegacy BI: A Three-Layer Cake 26\u003c\/p\u003e \u003cp\u003eGoogle’s Answer to Huge Data: Vanilla Boxes 27\u003c\/p\u003e \u003cp\u003e600 Petabytes per Day: HiPal at Facebook 30\u003c\/p\u003e \u003cp\u003eExtreme Data Collection: The New Normal 32\u003c\/p\u003e \u003cp\u003eLooker: Weaving the Data Fabric 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Achieving Data Enlightenment: Gathering Data in the Morning and Changing Your Business’s Operations in the Afternoon 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNot Just Another Person with an Opinion 37\u003c\/p\u003e \u003cp\u003eAligning Sales Teams in Real Time 48\u003c\/p\u003e \u003cp\u003eScaling Sales Teams with Data 50\u003c\/p\u003e \u003cp\u003eDetermining Customer Satisfaction at Every Point in the Buyer Journey 52\u003c\/p\u003e \u003cp\u003eThe Rosetta Stone: Developing a Shared Data Language 55\u003c\/p\u003e \u003cp\u003eThe One Equation That Defines the Business 57\u003c\/p\u003e \u003cp\u003eBrutal Intellectual Honesty: Speaking Data to Power 60\u003c\/p\u003e \u003cp\u003ePutting Pride in Its Place: How Data Transforms Cultures 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Five Steps to Creating a Data-Driven Company—From Recruiting to Regression, It All Starts with Curiosity: Changing the Culture 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt All Starts with Curiosity 71\u003c\/p\u003e \u003cp\u003eWhy You Should Stop Listening to Your Boss 72\u003c\/p\u003e \u003cp\u003eHow to Recruit Curious People 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 From Hacks to Harmony: The Typical Progression of Data-Driven Companies 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 1: Ask Your Friend, the Engineer 84\u003c\/p\u003e \u003cp\u003eStep 2: Bastardize an Existing Solution 84\u003c\/p\u003e \u003cp\u003eStep 3: Access Raw Data 85\u003c\/p\u003e \u003cp\u003eThe Crux of the Problem 85\u003c\/p\u003e \u003cp\u003eBring Your Own BI: The Five Letters That Will Change the Data World 86\u003c\/p\u003e \u003cp\u003eThe Power of a Unified Data-Modeling Layer 89\u003c\/p\u003e \u003cp\u003eThe Final Step: A Data Fabric 92\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Data Literacy and Empowerment: The Core Responsibilities of the Data Team 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Illusion of Validity: How to Avoid Data Biases 95\u003c\/p\u003e \u003cp\u003eCorrelation versus Causation 98\u003c\/p\u003e \u003cp\u003eHow Facebook and Zendesk Engender Data Literacy 100\u003c\/p\u003e \u003cp\u003eWalking the Data Gemba: Training by Walking Around 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Deeper Analyses: Asking the Right Questions 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen Data Confounds Our Intuition: How to Handle Ambiguity 112\u003c\/p\u003e \u003cp\u003eData Is Useless Unless You Can Act on It 115\u003c\/p\u003e \u003cp\u003eDefining New Opportunities by Creating New Metrics That Matter 120\u003c\/p\u003e \u003cp\u003eThe Fastest Growing Media Site of All Time 122\u003c\/p\u003e \u003cp\u003eHow to Run a Data-Backed Experiment: Step by Step 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Changing the Way We Operate 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChange Begins with a Story 129\u003c\/p\u003e \u003cp\u003eDeliver Data with Panache: Structuring Presentations to Inspire 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Putting It All Together 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAcknowledgments 145\u003c\/p\u003e \u003cp\u003eAppendix: Revenue Metrics 147\u003c\/p\u003e \u003cp\u003eIndex 155\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eTOMASZ TUNGUZ\u003c\/b\u003e is a venture capitalist at Redpoint and writes daily, data-driven blog posts about key topics for startups including fundraising, startup benchmarks, best practices, and team building. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFRANK BIEN\u003c\/b\u003e is CEO of Looker, exploration and discovery business intelligence platform. He has built his career on nurturing strong corporate culture and highly efficient teams.    \u003c\/p\u003e\u003cp\u003eThe biggest hotel company owns no hotel rooms, and the largest taxi company owns no taxis. Both organizations wield data better than any of their competitors to disrupt their industries. That's how powerful data can be when it's optimally leveraged. To gain a competitive advantage and dominate markets with data, you need to harness the power of curiosity and forge it into innovation with the step-by-step process in \u003ci\u003eWinning with Data.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eVenture capitalist Tomasz Tunguz and seasoned executive Frank Bien provide a rare insider's look at the transformative cultural changes data engenders in teams and companies. \u003ci\u003eWinning with Data\u003c\/i\u003e provides tactical advice gleaned from category-defining companies so you can replicate these techniques. Whether you need to merchandise inventory better, measure and respond to customer requests faster, incentivize go-to-market teams effectively, or metamorphose your team's culture, the clear and easy-to-practice guidance inside gives you everything you need to spark and fuel data-based conversations and decisions. \u003c\/p\u003e\u003cp\u003eIllustrative, trenchant case studies give you an up-close and detailed look at how the leading data-driven companies disrupt industries with data. Get a privileged look at the specific strategies, techniques, and thinking behind how data is used by: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHubspot to develop best-in-class sales measurement and execution\u003c\/li\u003e \u003cli\u003eWarby-Parker to determine what models to ship and subsequently disrupt a $13 billion monopolized market\u003c\/li\u003e \u003cli\u003eThredUp to transform the second-hand clothing business and process more than twenty thousand items of clothing every day\u003c\/li\u003e \u003cli\u003eVenmo to gain insight into user behavior in order to build the wallet for the millennial generation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eData is transforming the nature of business in fundamental ways but most people are asking the wrong questions: big data, small data, structured data, unstructured data. Instead, the right questions are, \"How do we get exactly the right insight into everyone's hands at the moment they need it?\" With the authors' widely practiced methodology, the entire company can speak the same language and decide based on the same facts—not opinions—to outperform.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTRANSFORM YOUR COMPANY'S CULTURE TO CREATE COMPETITIVE ADVANTAGE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eWinning with Data\u003c\/i\u003e is the authoritative guide to revolutionizing your team's and company's culture to wield data to gain a superior competitive edge over your competition. Until now, organizations have had very little dependable guidance for analyzing data to develop sustainable competitive advantage. This practical guide shares the techniques, tools and tactics used by some of the most disruptive companies in the world, and explains the methods to replicate these patterns. Leading experts in big data, business intelligence, and business strategy Tomasz Tunguz and Frank Bien demonstrate leveraging the full power of data requires more than good infrastructure—it demands a universal lexicon, agreements between teams, ongoing education and infusing meetings with data. \u003c\/p\u003e\u003cp\u003eThis complete resource illustrates how to efficiently instrument a company to collect and analyze the wealth of data available, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDeveloping the right metrics to collaborate effectively across teams\u003c\/li\u003e \u003cli\u003eStructuring experiments and conversations with data effectively—along with tips for avoiding common data biases that lead teams to the wrong conclusion\u003c\/li\u003e \u003cli\u003eEducating your team and company on the most effective mechanisms for answering key business questions\u003c\/li\u003e \u003cli\u003eSharing and presenting analyses and conclusions to reach the best decision\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe incisive case studies from some of the most disruptive companies in the world inform how other companies can transform their cultures to invent and develop their own competitive advantages. Start turning information into competitive advantage today with \u003ci\u003eWinning with Data.\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990497018085,"sku":"NP9781119257233","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119257233.jpg?v=1761788064","url":"https:\/\/k12savings.com\/es\/products\/winning-with-data-isbn-9781119257233","provider":"K12savings","version":"1.0","type":"link"}