{"product_id":"winning-the-room-isbn-9781119823094","title":"Winning The Room","description":"\u003cb\u003eRevolutionize your data-driven presentations with this simple and actionable guide\u003c\/b\u003e \u003cp\u003eIn \u003ci\u003eWinning The Room: Creating and Delivering an Effective Data-Driven Presentation,\u003c\/i\u003e analytics and data science expert Bill Franks delivers a practical and eye-opening exploration of how to present technical data and results to non-technical audiences in a live setting. Although framed with examples from the analytics and data science space, this book is perfect for anyone expected to present data-driven information to others. \u003c\/p\u003e\u003cp\u003eThe book offers various specific tips and strategies that will make data-driven presentations much clearer, more intuitive, and easier to understand.  Readers will discover: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to avoid common mistakes that undercut a presentation's credibility\u003c\/li\u003e \u003cli\u003eInstructive and eye-catching visuals that illustrate how to drive a presenter's points home and help the reader to retain the information\u003c\/li\u003e \u003cli\u003eSpecific and actionable techniques to dramatically improve a presentation's clarity and impact\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIdeal for anyone expected to present to managers, executives, and other business leaders, \u003ci\u003eWinning The Room\u003c\/i\u003e is required reading for everyone seeking to improve the quality and efficacy of their data-driven presentations and communications. \u003c\/p\u003e\u003cp\u003eForeword xvii\u003c\/p\u003e \u003cp\u003ePreface xxi\u003c\/p\u003e \u003cp\u003eAcknowledgments xxv\u003c\/p\u003e \u003cp\u003eAbout the Book xxvii\u003c\/p\u003e \u003cp\u003eIntended Audience xxxi\u003c\/p\u003e \u003cp\u003eOverview of the Contents xxxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1 Planning: Reviewing Strategic Fundamentals 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 1: Results Are Not the Biggest Factor in Success 3\u003c\/p\u003e \u003cp\u003eTip 2: Data Literacy Is a Two-Way Street 5\u003c\/p\u003e \u003cp\u003eTip 3: Don’t Write Your Story . . . Tell Your Story! 7\u003c\/p\u003e \u003cp\u003eTip 4: Facts and Figures Are Not a Story 10\u003c\/p\u003e \u003cp\u003eTip 5: Know Your Audience 12\u003c\/p\u003e \u003cp\u003eTip 6: Slides Must Be Short, Visual, and to the Point 14\u003c\/p\u003e \u003cp\u003eTip 7: Charts and Graphs Are Like Jokes 16\u003c\/p\u003e \u003cp\u003eTip 8: Short Presentations Are Harder to Prepare Than Long Ones 18\u003c\/p\u003e \u003cp\u003eTip 9: An Executive Presentation May Have No Slides at All 20\u003c\/p\u003e \u003cp\u003eTip 10: Budget Appropriate Time 22\u003c\/p\u003e \u003cp\u003eTip 11: Be Yourself and Be Authentic 23\u003c\/p\u003e \u003cp\u003eTip 12: What Is the Audience Buying Into? You! 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2 Planning: Designing The Presentation 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 13: Different Presentation Venues Require Different Approaches 27\u003c\/p\u003e \u003cp\u003eTip 14: Try Different Ways to Organize Your Story 29\u003c\/p\u003e \u003cp\u003eTip 15: Too Many Technical Details Will Undercut Your Impact 31\u003c\/p\u003e \u003cp\u003eTip 16: Reveal Details Only to the Extent Required 33\u003c\/p\u003e \u003cp\u003eTip 17: Focus on How to Use Your Results 35\u003c\/p\u003e \u003cp\u003eTip 18: Use Analogies to Make an Impact 37\u003c\/p\u003e \u003cp\u003eTip 19: Make Liberal Use of Appendices 38\u003c\/p\u003e \u003cp\u003eTip 20: Create a Distinct Leave-Behind Document 40\u003c\/p\u003e \u003cp\u003eTip 21: Create “Launch” Slides 43\u003c\/p\u003e \u003cp\u003eTip 22: Break Content into Smaller Pieces 45\u003c\/p\u003e \u003cp\u003eTip 23: Animations Are Your Friend 48\u003c\/p\u003e \u003cp\u003eTip 24: Action Settings: A Hidden Gem 50\u003c\/p\u003e \u003cp\u003eTip 25: Show the Fewest Numbers Necessary 52\u003c\/p\u003e \u003cp\u003eTip 26: Distinguish Technical Significance from Business Significance 54\u003c\/p\u003e \u003cp\u003eTip 27: Give the Audience Your Headlines 56\u003c\/p\u003e \u003cp\u003eTip 28: Start with Your Recommended Actions 58\u003c\/p\u003e \u003cp\u003eTip 29: Don’t Focus on the “What” 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3 Developing: Wording and Text 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 30: Minimize the Number of Words on Your Slides 65\u003c\/p\u003e \u003cp\u003eTip 31: Use Simple Terms and Definitions 67\u003c\/p\u003e \u003cp\u003eTip 32: Don’t Use Technical Terms 69\u003c\/p\u003e \u003cp\u003eTip 33: Clarify Your Definitions 70\u003c\/p\u003e \u003cp\u003eTip 34: Provide Layperson and System Labels 72\u003c\/p\u003e \u003cp\u003eTip 35: Use Consistent Phrasing 74\u003c\/p\u003e \u003cp\u003eTip 36: If It Can’t Be Read, Don’t Display It 76\u003c\/p\u003e \u003cp\u003eTip 37: Don’t Shrink Your Font, Shorten Your Text 78\u003c\/p\u003e \u003cp\u003eTip 38: Use Appropriate Spacing 80\u003c\/p\u003e \u003cp\u003eTip 39: Use the Same Font throughout Your Presentation 82\u003c\/p\u003e \u003cp\u003eTip 40: Beware the Missing Font 85\u003c\/p\u003e \u003cp\u003eTip 41: Address Every Agenda Item Listed 87\u003c\/p\u003e \u003cp\u003eTip 42: Identify When an Agenda Item Is Covered 89\u003c\/p\u003e \u003cp\u003eTip 43: Spellcheck Is Not Always Your Friend 91\u003c\/p\u003e \u003cp\u003eTip 44: Charts and Images Are Misspelling Factories 93\u003c\/p\u003e \u003cp\u003eTip 45: Beware the Right Word, Wrong Place 94\u003c\/p\u003e \u003cp\u003eTip 46: Keep Your Text Horizontal 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4 Developing: Numbers and Labels 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 47: Use Consistent Precision 99\u003c\/p\u003e \u003cp\u003eTip 48: Use Only the Precision Required to Make Your Point 101\u003c\/p\u003e \u003cp\u003eTip 49: Match Precision to Accuracy Level 103\u003c\/p\u003e \u003cp\u003eTip 50: Always Format Numbers 105\u003c\/p\u003e \u003cp\u003eTip 51: Always Show Percentages as a Percentage 108\u003c\/p\u003e \u003cp\u003eTip 52: Provide Quantities \u003ci\u003eand \u003c\/i\u003ePercentages 110\u003c\/p\u003e \u003cp\u003eTip 53: Never Use Scientific Notation 112\u003c\/p\u003e \u003cp\u003eTip 54: Use Names, Not Numbers, for Categories 114\u003c\/p\u003e \u003cp\u003eTip 55: Watch for Truncated Labels 116\u003c\/p\u003e \u003cp\u003eTip 56: Define All Acronyms and Abbreviations 118\u003c\/p\u003e \u003cp\u003eTip 57: Use Dedicated Definitions Slides 120\u003c\/p\u003e \u003cp\u003eTip 58: Clarify Aggregations Applied 122\u003c\/p\u003e \u003cp\u003eTip 59: Focus on the Outcome of Interest 124\u003c\/p\u003e \u003cp\u003eTip 60: Validate That Your Numbers Make Sense 126\u003c\/p\u003e \u003cp\u003eTip 61: Add a Scale to Every Chart 128\u003c\/p\u003e \u003cp\u003eTip 62: Ensure Your Charts Have Consistent Scaling 130\u003c\/p\u003e \u003cp\u003eTip 63: An Axis Usually Should Start at 0 132\u003c\/p\u003e \u003cp\u003eTip 64: Number Your Slides 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 5 Developing: Charts, Images, and Layouts 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 65: Use a Mix of Chart Types 137\u003c\/p\u003e \u003cp\u003eTip 66: Use a Mix of Slide Layouts 139\u003c\/p\u003e \u003cp\u003eTip 67: Do Not Show Raw Output 142\u003c\/p\u003e \u003cp\u003eTip 68: Keep It Simple 145\u003c\/p\u003e \u003cp\u003eTip 69: Choose Charts That Are Easy to Interpret 147\u003c\/p\u003e \u003cp\u003eTip 70: Don’t Show Incomprehensible Graphics 149\u003c\/p\u003e \u003cp\u003eTip 71: Use Complex Graphics Strategically 151\u003c\/p\u003e \u003cp\u003eTip 72: Coordinate Your Colors 153\u003c\/p\u003e \u003cp\u003eTip 73: Keep Colors in Context 155\u003c\/p\u003e \u003cp\u003eTip 74: Shun Technical and Architectural Diagrams 157\u003c\/p\u003e \u003cp\u003eTip 75: Don’t Let Accent Graphics Steal the Show 159\u003c\/p\u003e \u003cp\u003eTip 76: Format Tables Consistently 161\u003c\/p\u003e \u003cp\u003eTip 77: Use Shading to Make Tables Easily Readable 163\u003c\/p\u003e \u003cp\u003eTip 78: Don’t Put Borders Around Charts 165\u003c\/p\u003e \u003cp\u003eTip 79: Limit the Number of Categories 167\u003c\/p\u003e \u003cp\u003eTip 80: Label Your Data 169\u003c\/p\u003e \u003cp\u003eTip 81: Avoid Stacked Bar Charts 171\u003c\/p\u003e \u003cp\u003eTip 82: Put the Cause on the \u003ci\u003eX\u003c\/i\u003e-Axis 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 6 Delivering: Final Presentation Preparation 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 83: Practice Your Presentation 177\u003c\/p\u003e \u003cp\u003eTip 84: Consult Some Confidants 179\u003c\/p\u003e \u003cp\u003eTip 85: Don’t Overprepare 181\u003c\/p\u003e \u003cp\u003eTip 86: Adjust Your Story to the Audience 182\u003c\/p\u003e \u003cp\u003eTip 87: Focus on Time, Not Slide Counts 185\u003c\/p\u003e \u003cp\u003eTip 88: Always Be Prepared for a Short Presentation 187\u003c\/p\u003e \u003cp\u003eTip 89: The Audience Won’t Know What You Left Out 190\u003c\/p\u003e \u003cp\u003eTip 90: Scale Figures to Be Relatable 192\u003c\/p\u003e \u003cp\u003eTip 91: Be Clear about the Implications of Your Results 194\u003c\/p\u003e \u003cp\u003eTip 92: Call Out Any Ethical Concerns 196\u003c\/p\u003e \u003cp\u003eTip 93: Use Simplified Illustrations 198\u003c\/p\u003e \u003cp\u003eTip 94: Don’t Include Low-Value Information 200\u003c\/p\u003e \u003cp\u003eTip 95: Make Critical Numbers Stand Out 202\u003c\/p\u003e \u003cp\u003eTip 96: Make Important Text Stand Out Too 204\u003c\/p\u003e \u003cp\u003eTip 97: Have Support in the Room 206\u003c\/p\u003e \u003cp\u003eTip 98: Always Have Several Backup Plans 207\u003c\/p\u003e \u003cp\u003eTip 99: Use a Slide Clicker 209\u003c\/p\u003e \u003cp\u003eTip 100: Do Not Send Your Presentation in Advance 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 7 Delivering: Giving The Presentation 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 101: Do Not Read Your Slides . . . Ever! 215\u003c\/p\u003e \u003cp\u003eTip 102: Read the Room and Adapt 217\u003c\/p\u003e \u003cp\u003eTip 103: Do Not Look at the Screen! 219\u003c\/p\u003e \u003cp\u003eTip 104: Physically Point to Important Information 221\u003c\/p\u003e \u003cp\u003eTip 105: Don’t Let Bright Lights Throw You Off 222\u003c\/p\u003e \u003cp\u003eTip 106: Don’t Stand Still 223\u003c\/p\u003e \u003cp\u003eTip 107: When Presenting Online, Look Right at the Camera 225\u003c\/p\u003e \u003cp\u003eTip 108: Anticipate Random and Irrelevant Questions 227\u003c\/p\u003e \u003cp\u003eTip 109: Handle Difficult People with Grace 228\u003c\/p\u003e \u003cp\u003eTip 110: Don’t Correct People in Front of the Room 230\u003c\/p\u003e \u003cp\u003eTip 111: Never Pretend You Know If You Don’t! 232\u003c\/p\u003e \u003cp\u003eTip 112: Stress the Positive 234\u003c\/p\u003e \u003cp\u003eTip 113: Be Honest about Costs as Well as Benefits 236\u003c\/p\u003e \u003cp\u003eTip 114: Don’t Hedge Too Much 239\u003c\/p\u003e \u003cp\u003eTip 115: Be Clear about the Measure You Are Discussing 241\u003c\/p\u003e \u003cp\u003eTip 116: Don’t Ask Which Findings Are Important 242\u003c\/p\u003e \u003cp\u003eTip 117: Tie Facts to Impacts 243\u003c\/p\u003e \u003cp\u003eTip 118: Provide Specific Recommendations for Action 245\u003c\/p\u003e \u003cp\u003eTip 119: Close with a “Wow” Tied to the Larger Context 247\u003c\/p\u003e \u003cp\u003eAfterword 249\u003c\/p\u003e \u003cp\u003eAbout the Author 251\u003c\/p\u003e \u003cp\u003eAbout the Website 253\u003c\/p\u003e \u003cp\u003eIndex 255\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCreate and deliver clear, impactful data-driven presentations with this simple and actionable guide\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEffective presentation of data-driven information can be the difference between successful persuasion and muddled communication. In \u003ci\u003eWinning the Room: Creating and Delivering an Effective Data-Driven Presentation\u003c\/i\u003e, data science and analytics expert Bill Franks walks you through the preparation of a polished presentation of technical information for non-technical, live audiences. While written from the perspective of a data science professional, this book is perfect for anyone expected to present data-driven information to others.\u003c\/p\u003e \u003cp\u003eThe author provides concrete strategies and practical tips to clarify, simplify, and refine data-driven presentations in a way that maximizes comprehensibility without sacrificing accuracy. The book also offers instructive and memorable visuals that illustrate how you can drive your points home and help your audience understand and retain your message.\u003c\/p\u003e \u003cp\u003eWith specific advice on how to avoid common mistakes and pitfalls encountered by presenters, \u003ci\u003eWinning the Room\u003c\/i\u003e is the ideal resource for anyone required to present data-driven information to managers, executives, or other business, governmental, and academic leaders. It’s a can’t-miss reference that will improve the quality and impact of your live data-driven presentations.\u003c\/p\u003e \u003cp\u003e“Read this book! It is an outstanding desk reference for anyone who develops technical presentations for a non-technical audience. You’ll improve your live presentation skills every time you open it.” \u003cbr\u003e\u003cb\u003e—CRAIG BRABEC\u003c\/b\u003e, Data Analytics Executive and transformational leader for Fortune 100 organizations, including Caterpillar, Ford Motor Company, and McKesson, and current Chief Data Analytics Officer at McDonald’s Corporation\u003c\/p\u003e \u003cp\u003e“Ever read a book and wish it came with some templates you could put into practice immediately? This book does just that with numerous examples of how to take poor presentation practices and make them great.” \u003cbr\u003e\u003cb\u003e—ALAN JACOBSON\u003c\/b\u003e, Chief Data and Analytics Officer, Alteryx\u003c\/p\u003e \u003cp\u003e“Facts and figures are not a story! Have you ever presented your good data analysis and failed to get any action? Good data analysis, while essential, is only half the battle. The other half is effective presentation. This book gives you great practical tips on text, images, charts, and delivery methods to make your next presentation so much better, and should be an essential companion to every data scientist or data analyst.” \u003cbr\u003e\u003cb\u003e—GREGORY PIATETSKY-SHAPIRO,\u003c\/b\u003e President, KDnuggets\u003c\/p\u003e \u003cp\u003e“Bill has provided all of us a real practitioners guide for the ‘how to’ of delivering a winning presentation. It is both easy to read and organized to allow for quickly referencing topics. This is the only body of work I’m aware of that combines the importance of data and analytics into a step-by-step approach for developing and delivering a winning presentation to any decision-making audience, and it is especially applicable to executive decision-making bodies.” \u003cbr\u003e\u003cb\u003e—BILL VANCUREN\u003c\/b\u003e, EVP and CIO, NCR Corporation\u003c\/p\u003e \u003cp\u003e\"Most business and data professionals struggle with delivering impactful presentations that consistently win the hearts and minds of their audience. In this book, Bill provides dozens of very practical and easy to adopt tips that will help you become an engaging and impactful presenter.\"\u003cbr\u003e—\u003cb\u003eMANO MANOOCHAHR, Chief Data and Analytics Officer, Travelers Insurance\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Storytelling and data are both important, but extremely hard to bring together effectively. This book enables all readers with an interest in data to think about how to create and tell a story with data that engages, teaches, and informs both technical and executive audiences alike.\"\u003cbr\u003e—\u003cb\u003eERIC WEBER, Head of Data Product and Experimentation at Yelp\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Business communication has become critical in today's fast-moving world. In this book, Bill Franks has drawn on his many years of experience to create a simple guide with practical, readily usable examples that will help beginners in business communications develop effective skills, and help experienced practitioners remain on top of their game.\"\u003cbr\u003e—\u003cb\u003eDILIP KRISHNA, Managing Director, Deloitte\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Whether you're a novice or experienced at presenting data, this book is packed with practical tips that will enhance how you approach your next presentation. Rather than taking years to learn these tips like me, Bill Franks' sage advice will fast-track your ability to create and deliver impactful data presentations.\"\u003cbr\u003e—\u003cb\u003eBRENT DYKES, Author, \u003ci\u003eEffective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals,\u003c\/i\u003e and Founder\/Chief Data Storyteller, AnalyticsHero, LLC\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The world is driven by data and it is vital to understand how to use and apply analytics within your business. Bill Franks has written an excellent guide with 119 useful tips on how to become successful in presenting your data so it will have the most impact.\"\u003cbr\u003e—\u003cb\u003eDR. MARK VAN RIJMENAM, The Digital Speaker, author and Founder of Datafloq\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Whether you are an internal or external analytics consultant, this book provides practical guidance for becoming an effective data storyteller. Highly recommended for data professionals at all levels.\"\u003cbr\u003e—\u003cb\u003eROD BATES, Managing Director, Data \u0026amp; Analytics, PwC and former VP, Decision Sciences and Data Strategy, The Coca-Cola Company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eWinning the Room\u003c\/i\u003e is relevant to a broad audience: The book is a pointed refresher for more seasoned business leaders, project managers, researchers and consultants. It's also the one complete reference on presentation preparation for those early in their career: professionals, academics and students alike.\"\u003cbr\u003e—\u003cb\u003eRASMUS WEGENER, Senior Partner, Bain \u0026amp; Company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"To achieve profoundly better data-driven presentations and communications, every presenter of data should study and learn from this book, and every data-related curriculum should require this book for all their students. The book is a well- ordered guide through a full menu of must-do's, don't-do's, how-to's, and why-do's in data communications, data presentation, data storytelling, and presentation design.\"\u003cbr\u003e—\u003cb\u003eKIRK BORNE, Chief Science Officer, DataPrime.ai\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990496657637,"sku":"NP9781119823094","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119823094.jpg?v=1761788062","url":"https:\/\/k12savings.com\/es\/products\/winning-the-room-isbn-9781119823094","provider":"K12savings","version":"1.0","type":"link"}