{"product_id":"wiley-pathways-e-business-isbn-9780470198575","title":"Wiley Pathways E-Business","description":"For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. \u003ci\u003eWiley Pathways E-Business\u003c\/i\u003e begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.  \u003cp\u003e\u003cb\u003ePart 1 Getting Started in E-Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 An Introduction to E-Business 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 2\u003c\/p\u003e \u003cp\u003e1.1 The History of the Internet and E-Businesses 2\u003c\/p\u003e \u003cp\u003e1.2 The Power of Selling on the Internet 5\u003c\/p\u003e \u003cp\u003e1.3 What Can You Sell Online 8\u003c\/p\u003e \u003cp\u003e1.4 Popular E-Business Models 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Law, Ethics, and Consumer Policies 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 24\u003c\/p\u003e \u003cp\u003e2.1 Legal Organization Options 24\u003c\/p\u003e \u003cp\u003e2.2 Identification Numbers, Licenses, and Zoning 30\u003c\/p\u003e \u003cp\u003e2.3 Understanding Copyrights and Trademarks 35\u003c\/p\u003e \u003cp\u003e2.4 The Basics of Business Ethics 39\u003c\/p\u003e \u003cp\u003e2.5 Establishing Online Policies 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Planning an E-Business 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 64\u003c\/p\u003e \u003cp\u003e3.1 Developing a Business Idea 64\u003c\/p\u003e \u003cp\u003e3.2 Analyzing a Business Idea 69\u003c\/p\u003e \u003cp\u003e3.3 Identifying a Target Market 75\u003c\/p\u003e \u003cp\u003e3.4 The Value of a Business Plan 79\u003c\/p\u003e \u003cp\u003e3.5 The Elements of an Effective Business Plan 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Financing and Launching an E-Business 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 98\u003c\/p\u003e \u003cp\u003e4.1 Launching a Business on a Tight Budget 98\u003c\/p\u003e \u003cp\u003e4.2 Common Sources of Financing 104\u003c\/p\u003e \u003cp\u003e4.3 Hiring Employees 112\u003c\/p\u003e \u003cp\u003e4.4 Purchasing an Existing Web Site 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Accounting and Taxes 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 134\u003c\/p\u003e \u003cp\u003e5.1 The Basics of E-Business Accounting 134\u003c\/p\u003e \u003cp\u003e5.2 Income Taxes for E-Businesses 142\u003c\/p\u003e \u003cp\u003e5.3 Employment and Sales Taxes 145\u003c\/p\u003e \u003cp\u003e5.4 Professional Accounting Support 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Operating an E-Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Online Payments and Shopping Carts 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 164\u003c\/p\u003e \u003cp\u003e6.1 Accepting Payments with Credit CRDS 164\u003c\/p\u003e \u003cp\u003e6.2 Alternative Payments Options 172\u003c\/p\u003e \u003cp\u003e6.3 An Introduction to Shopping Carts 177\u003c\/p\u003e \u003cp\u003e6.4 Exploring Shopping Cart Solutions 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Products, Inventory, and Fulfillment 191\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Introduction 192\u003c\/p\u003e \u003cp\u003e7.1 Selecting and Pricing Products 192\u003c\/p\u003e \u003cp\u003e7.2 Building and Managing Inventory 198\u003c\/p\u003e \u003cp\u003e7.3 Successful Fulfillment Strategies 202\u003c\/p\u003e \u003cp\u003e7.4 Shipping Products 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Marketing and E-Business 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 Marketing Basics: Branding and Budgeting 220\u003c\/p\u003e \u003cp\u003e8.2 E-Business Advertising 224\u003c\/p\u003e \u003cp\u003e8.3 Marketing to Newsgroups and Mailing Lists 230\u003c\/p\u003e \u003cp\u003e8.4 Creative Promotional Strategies 234\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Effectively Using Search Engines 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 252\u003c\/p\u003e \u003cp\u003e9.1 An Introduction to Search Engines 252\u003c\/p\u003e \u003cp\u003e9.2 Signing Up with Search Engines 256\u003c\/p\u003e \u003cp\u003e9.3 \u003cmeta tags\u003e and Keywords 264\u003c\/p\u003e \u003cp\u003e9.4 Search-Engine Rankings 269\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 E-Business Customer Service 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 280\u003c\/p\u003e \u003cp\u003e10.1 Understanding and Serving Online Customers 280\u003c\/p\u003e \u003cp\u003e10.2 Sharing Product Information Online 288\u003c\/p\u003e \u003cp\u003e10.3 Effectively Using Email for Customer Service 293\u003c\/p\u003e \u003cp\u003e10.4 Advanced Customer Service Strategies 298\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Creating and Operating a Web Site\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Equipment, Software, and Web Hosting 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 308\u003c\/p\u003e \u003cp\u003e11.1 Basic Office Equipment 308\u003c\/p\u003e \u003cp\u003e11.2 Essential Software 316\u003c\/p\u003e \u003cp\u003e11.3 Internet Service Providers 321\u003c\/p\u003e \u003cp\u003e11.4 Selecting a Web Host 325\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Successful Web Site Design 337\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 338\u003c\/p\u003e \u003cp\u003e12.1 Choosing and Registering Domain Names 338\u003c\/p\u003e \u003cp\u003e12.2 Planning and Designing an Effective Web Site 346\u003c\/p\u003e \u003cp\u003e12.3 Working with a Professional Web Designer 355\u003c\/p\u003e \u003cp\u003e12.4 Launching a New Web Site 361\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Tracking and Analyzing Customer Data 371\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 372\u003c\/p\u003e \u003cp\u003e13.1 Assessing Web Site Traffic 372\u003c\/p\u003e \u003cp\u003e13.2 Traffic Analysis with Software 380\u003c\/p\u003e \u003cp\u003e13.3 Collecting Customer Information 386\u003c\/p\u003e \u003cp\u003e13.4 Putting Customer Data to Work 392\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 E-Business Security 401\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 402\u003c\/p\u003e \u003cp\u003e14.1 E-Commerce Risks and Security 402\u003c\/p\u003e \u003cp\u003e14.2 Internet Security Threats 409\u003c\/p\u003e \u003cp\u003e14.3 Security Planning 418\u003c\/p\u003e \u003cp\u003e14.4 Advanced Topics in E-Business Security 423\u003c\/p\u003e \u003cp\u003eGlossary 433\u003c\/p\u003e \u003cp\u003eIndex 443\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eGreg Holden\u003c\/strong\u003e is the author of more than thirty books on computers and the Internet. Virtually all of his books provide both entrepreneurs and small businesses, respectively, with the knowledge and tools they need to expand their operations to include the Internet. Some recent titles that Holden has been a part of include \u003cem\u003eeBay PowerUser's Bible\u003c\/em\u003e and \u003cem\u003eStarting an Online Business for Dummies\u003c\/em\u003e, both published by Wiley.  \u003cb\u003eYou \u003ci\u003ecan\u003c\/i\u003e get there\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWhether you’re already working in the e-business field and looking to expand your skills, or setting out on a new career path, \u003ci\u003eWiley Pathways E-Businessomeland Home\u003c\/i\u003e will help you get there. Easy-to-read, practical, and up-to-date, this text helps you learn about e-business development and execution.  It also helps you master the core competencies and skills you need to succeed when running an e-business.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWith this book, you will be able to:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTake an e-business from an idea to a working Web site, develop a business plan, and obtain funding from a variety of sources.\u003c\/li\u003e \u003cli\u003eEffectively use keywords and META tags to get search engines to notice your e-business, and monitor and manage search engine rankings.\u003c\/li\u003e \u003cli\u003eChoose ways of accepting customer payments for goods and services, an appropriate shopping cart for your website, and the right method of inventory and fulfillment.\u003c\/li\u003e \u003cli\u003eWork with designers to create a winning site and register the best possible name for a business.\u003c\/li\u003e \u003cli\u003eUnderstand the applicable licenses and laws for starting and running a business, including related trademark and copyright issues, and make the correct accounting- and tax-related decisions.\u003c\/li\u003e \u003cli\u003eAvoid online security risks and create safe online business practices, including strategies for protecting and backing up customer data.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eWiley Pathways helps you achieve your goals\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe books in this series offer a coordinated curriculum for learning about business. Learn more at www.wiley.com\/go\/pathways.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990491873509,"sku":"NP9780470198575","price":79.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470198575.jpg?v=1761788041","url":"https:\/\/k12savings.com\/es\/products\/wiley-pathways-e-business-isbn-9780470198575","provider":"K12savings","version":"1.0","type":"link"}