{"product_id":"why-didnt-i-think-of-that-isbn-9780471165118","title":"Why Didn't I Think of That?","description":"Ben \u0026amp; Jerry originally wanted to start a bagel business, but they couldn't afford the bagel-making machine?\u003cbr\u003e * The Slinky(r) toy was born aboard a World War II battleship?\u003cbr\u003e * Band-Aids(r) were invented by a husband to help his accident-prone wife dress her own cuts and bruises at home?\u003cbr\u003e * The idea for Velcro(r) came from cockleburs that got stuck on an engineer's wool trousers and in his dog's fur?\u003cbr\u003e \u003cbr\u003e Ever wonder how anyone came up with the idea for a product you couldn't imagine living without? Familiar products like Velcro(r) ,disposable diapers, Post-It Notes(r) ,and coffee filters. Read this book and you'll discover - once more - that truth is indeed often stranger than fiction. You'll also see that coming up with a million-dollar idea isn't as difficult as you think. This collection of entrepreneurs ranges from housewives to PhDs.\u003cbr\u003e \u003cbr\u003e Filled with wacky and fascinating facts, awe-inspiring success statistics, and rags-to-riches stories, Why Didn't I Think of That? chronicles the odd origins behind 50 famous inventions and reveals the business side of each product's actual production, marketing, and distribution. You'll discover how inventors from all walks of life struck it rich with unlikely contraptions that range from the practical (like Tampax(r) and Tupperware(r) ) to the curiously inane (like the Barbie(r) doll and Silly Putty(r) ).\u003cbr\u003e \u003cbr\u003e Inspirational, detailed, and always quirky, this delightful book captures all of the drama and colorful history of products like Heinz(r) ketchup, The Club(r) , Jell-O(r) ,Hallmark(r) cards, Trojan(r) condoms, Vaseline(r) , Rollerblades(r) , Kitty Litter(r) , the Swiss Army(r) Knife, Bic(r) pens, Dirt Devil(r) , Pampers(r) , S.O.S(r) pads, and many more.Eine Chronik der weltweit berühmtesten Erfindungen und Ideen, die uns allen (und auch ihren Erfindern - finanziell) das Leben leichter gemacht haben. Die Autoren erzählen auf scharfsinnig-detaillierte und liebenswert-exzentrische Weise die merkwürdigen Entstehungsgeschichten berühmter Produkte. Sie erläutern nicht nur, wie diese nützlichen und bisweilen auch kuriosen Erfindungen unser Leben verändert haben, sondern gehen auch auf die geschäftlichen Hintergründe wie Produktion und Vertrieb ein. Insgesamt eine bunte und faszinierende Anthologie genialen Erfindertums. (10\/97) \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e1 Grounds For Success 1\u003cbr\u003eMelitta, Inc\u003c\/p\u003e \u003cp\u003e2 World on a String 5\u003cbr\u003eDuncan Yo-Yo\u003c\/p\u003e \u003cp\u003e3 Party Time! 10\u003cbr\u003eTupperware\u003c\/p\u003e \u003cp\u003e4 Nature’s Purifier 16\u003cbr\u003eEx-Lax\u003c\/p\u003e \u003cp\u003e5 Male-Bonding 20\u003cbr\u003eElmer’s All-Purpose Glue\u003c\/p\u003e \u003cp\u003e6 $afe $ex 25\u003cbr\u003eTrojan Condoms\u003c\/p\u003e \u003cp\u003e7 Big Red 31\u003cbr\u003eHeinz Ketchup\u003c\/p\u003e \u003cp\u003e8 Make No Mistake 36\u003cbr\u003eLiquid Paper\u003c\/p\u003e \u003cp\u003e9 Tabby Toilet 41\u003cbr\u003eKitty Litter\u003c\/p\u003e \u003cp\u003e10 A Peaceful Period 46\u003cbr\u003eTampax\u003c\/p\u003e \u003cp\u003e11 The Wright Stuff 51\u003cbr\u003eSilly Putty\u003c\/p\u003e \u003cp\u003e12 Medical Coverage 56\u003cbr\u003eBand-Aid\u003c\/p\u003e \u003cp\u003e13 In the Cards 60\u003cbr\u003eHallmark, Inc.\u003c\/p\u003e \u003cp\u003e14 Indoor Ski Sensation 65\u003cbr\u003eNordictrack\u003c\/p\u003e \u003cp\u003e15 Thou Shalt Not Steal 70\u003cbr\u003eThe Club\u003c\/p\u003e \u003cp\u003e16 The Cutting Edge 74\u003cbr\u003eCuisinart, Inc.\u003c\/p\u003e \u003cp\u003e17 Wonder Jelly 78\u003cbr\u003eVaseline\u003c\/p\u003e \u003cp\u003e18 Silence Is Golden 83\u003cbr\u003eMidas\u003c\/p\u003e \u003cp\u003e19 Mini Master Builders 87\u003cbr\u003eLego\u003c\/p\u003e \u003cp\u003e20 Let the Games Begin 91\u003cbr\u003eTrivial Pursuit\u003c\/p\u003e \u003cp\u003e21 In-Jean-ious 95\u003cbr\u003eLevi Strauss \u0026amp; Company\u003c\/p\u003e \u003cp\u003e22 Get a Grip 99\u003cbr\u003eVelcro\u003c\/p\u003e \u003cp\u003e23 Wheels of Fortune 104\u003cbr\u003eRollerblades, Inc.\u003c\/p\u003e \u003cp\u003e24 Clean Sweep 109\u003cbr\u003eThe Dirt Devil\u003c\/p\u003e \u003cp\u003e25 Billion Dollar Dolly 113\u003cbr\u003eBarbie\u003c\/p\u003e \u003cp\u003e26 Lovin’ Spoonful 117\u003cbr\u003eJell-O\u003c\/p\u003e \u003cp\u003e27 Pen Pal 122\u003cbr\u003eBic\u003c\/p\u003e \u003cp\u003e28 The Color of Money 126\u003cbr\u003eClairol\u003c\/p\u003e \u003cp\u003e29 Some Like it Hot 131\u003cbr\u003eTabasco Sauce\u003c\/p\u003e \u003cp\u003e30 Spring Fever 136\u003cbr\u003eSlinky\u003c\/p\u003e \u003cp\u003e31 Running Hot and Cold 141\u003cbr\u003eThermos\u003c\/p\u003e \u003cp\u003e32 Little Vittles 146\u003cbr\u003eGerber\u003c\/p\u003e \u003cp\u003e33 Stock Stuffer 151\u003cbr\u003eL’Eggs\u003c\/p\u003e \u003cp\u003e34 In the Chips 156\u003cbr\u003eFrito Lay\u003c\/p\u003e \u003cp\u003e35 Bottoms Up 162\u003cbr\u003ePampers\u003c\/p\u003e \u003cp\u003e36 Easy Listening 167\u003cbr\u003eBeltone\u003c\/p\u003e \u003cp\u003e37 Pads of Glory 172\u003cbr\u003eS.O.S.\u003c\/p\u003e \u003cp\u003e38 The Yellow Pages 176\u003cbr\u003ePost-It-Notes\u003c\/p\u003e \u003cp\u003e39 Little Dipper 180\u003cbr\u003eDixie Cups\u003c\/p\u003e \u003cp\u003e40 House of Wax 185\u003cbr\u003eCrayola\u003c\/p\u003e \u003cp\u003e41 The Candy Man 190\u003cbr\u003eTootsie Roll\u003c\/p\u003e \u003cp\u003e42 A Stitch in Time 194\u003cbr\u003eSinger Sewing Machine\u003c\/p\u003e \u003cp\u003e43 Home Cooking 199\u003cbr\u003eBoston Market\u003c\/p\u003e \u003cp\u003e44 Current Success 203\u003cbr\u003eJacuzzi\u003c\/p\u003e \u003cp\u003e45 The Chairmen 207\u003cbr\u003eLa-Z-Boy\u003c\/p\u003e \u003cp\u003e46 Morning Star 211\u003cbr\u003eKellogg’s Corn Flakes\u003c\/p\u003e \u003cp\u003e47 Slice of Life 216\u003cbr\u003eSwiss Army Knife\u003c\/p\u003e \u003cp\u003e48 Hill of Beans 220\u003cbr\u003eStarbucks\u003c\/p\u003e \u003cp\u003e49 The Bill Chill 225\u003cbr\u003eBen \u0026amp; Jerry’s Ice Cream\u003c\/p\u003e \u003cp\u003e50 Pocket Book 231\u003cbr\u003eFilofax\u003c\/p\u003e \u003cp\u003eAcknowledgments 235\u003c\/p\u003e \u003cp\u003eBibliography 237\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e \u003cb\u003eALLYN FREEMAN\u003c\/b\u003e is a writer and business consultant whose television credits include M*A*S*H and Hart to Hart. He has also written numerous articles for leading business journals. He holds an MBA from Columbia University Business School. BOB GOLDEN is a writer and composer whose musical credits include Sesame Street, TV Nation, and Comedy Central. He is the coauthor of the Jerky Boys Book, and, with Freeman, has written material for America Online. Ben \u0026amp; Jerry originally wanted to start a bagel business, but they couldn't afford the bagel-making machine?\u003cbr\u003e * The Slinky(r) toy was born aboard a World War II battleship?\u003cbr\u003e * Band-Aids(r) were invented by a husband to help his accident-prone wife dress her own cuts and bruises at home?\u003cbr\u003e * The idea for Velcro(r) came from cockleburs that got stuck on an engineer's wool trousers and in his dog's fur?\u003cbr\u003e \u003cbr\u003e Ever wonder how anyone came up with the idea for a product you couldn't imagine living without? Familiar products like Velcro(r) ,disposable diapers, Post-It Notes(r) ,and coffee filters. Read this book and you'll discover - once more - that truth is indeed often stranger than fiction. You'll also see that coming up with a million-dollar idea isn't as difficult as you think. This collection of entrepreneurs ranges from housewives to PhDs.\u003cbr\u003e \u003cbr\u003e Filled with wacky and fascinating facts, awe-inspiring success statistics, and rags-to-riches stories, Why Didn't I Think of That? chronicles the odd origins behind 50 famous inventions and reveals the business side of each product's actual production, marketing, and distribution. You'll discover how inventors from all walks of life struck it rich with unlikely contraptions that range from the practical (like Tampax(r) and Tupperware(r) ) to the curiously inane (like the Barbie(r) doll and Silly Putty(r) ).\u003cbr\u003e \u003cbr\u003e Inspirational, detailed, and always quirky, this delightful book captures all of the drama and colorful history of products like Heinz(r) ketchup, The Club(r) , Jell-O(r) ,Hallmark(r) cards, Trojan(r) condoms, Vaseline(r) , Rollerblades(r) , Kitty Litter(r) , the Swiss Army(r) Knife, Bic(r) pens, Dirt Devil(r) , Pampers(r) , S.O.S(r) pads, and many more.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990486925541,"sku":"NP9780471165118","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471165118.jpg?v=1761788021","url":"https:\/\/k12savings.com\/es\/products\/why-didnt-i-think-of-that-isbn-9780471165118","provider":"K12savings","version":"1.0","type":"link"}