{"product_id":"where-value-hides-isbn-9780470009208","title":"Where Value Hides","description":"\u003ci\u003eWhere Value Hides\u003c\/i\u003e introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits. \u003cp\u003eACKNOWLEDGMENTS vii\u003c\/p\u003e \u003cp\u003eINTRODUCTION: WHERE VALUE HIDES AND WHY IT MATTERS 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eI WHY PROFITABLE GROWTH IS SO HARD TO FIND\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 WHERE YOU SHOULD COMPETE 11\u003c\/p\u003e \u003cp\u003e2 BIGGER MAY BEWORSE 35\u003c\/p\u003e \u003cp\u003e3 UNCOVERINGWHERE VALUE HIDES 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003eII HOW TO USE STRATEGIC MARKET POSITION TO CHART YOUR BUSINESS STRATEGY\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 CAPTURING VALUE 79\u003c\/p\u003e \u003cp\u003e5 DOING THE DETECTIVEWORK 105\u003c\/p\u003e \u003cp\u003e6 APPLYING SMP TO SALES AND MARKETING 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIII KEY APPLICATIONS OF STRATEGIC MARKET POSITION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 USING SMP TO FIND NEW MARKETS 165\u003c\/p\u003e \u003cp\u003e8 SMP STRATEGIES FOR LOW-GROWTH OR LOW-MARGIN BUSINESSES 191\u003c\/p\u003e \u003cp\u003e9 WHEN DO ACQUISITIONS MAKE SENSE? 217\u003c\/p\u003e \u003cp\u003eAPPENDIX: GUIDE TO INFORMATION SOURCES\u003c\/p\u003e \u003cp\u003eFOR COMPETITIVE AND MARKET INTELLIGENCE 249\u003c\/p\u003e \u003cp\u003eNOTES 261\u003c\/p\u003e \u003cp\u003eINDEX 273\u003c\/p\u003e  What I like about Mr Jackson's SMP analysis is that it promises to liberate managers from the inherited and still often unchallenged idea that \"bigger is always better\" as far as market share is concerned. This thinking goes back at least four decades - when ICI ruled the world and when Bruce Henderson's Boston Consulting Group introduced its \"experience curve\" to a world of grateful clients. (\u003ci\u003eFinancial Times\u003c\/i\u003e, Tuesday, December 12, 2006\u003cu\u003e)\u003c\/u\u003e  \u003cp\u003eWhen a business does not perform as well as hoped, how do you decide whether it's an operational problem or a more fundamental problem with how your company is positioned against competitors? When you are required to look for new sources of growth each year, how do know which opportunities truly build on your existing competitive strengths versus taking you into new business areas where your existing capabilities no longer apply?\u003c\/p\u003e \u003cp\u003eMr. Jackson offers a new approach, strategic market positioning, to answering these tough strategic questions.(\u003ci\u003eJournal of Business Strategy\u003c\/i\u003e, January issue)\u003c\/p\u003e \u003cp\u003eJackson shows how you can draw on SMP [Strategic Market Position] to create clarity around essential business decisions with confidence. . . His writing style is readable, yet weighty and gives valuable insights into improving strategy and creating frameworks for growth. If you want to understand what really drives corporate value you could do worse than read this. (\u003ci\u003eEuropean CEO\u003c\/i\u003e, Wednesday, January 31, 2007)\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eSTUART E. JACKSON\u003c\/b\u003e is a Vice President with L.E.K. Consulting, a global management consulting firm, and is Head of their Chicago office. Recently, he helped open the firm's first office in Japan. His clients have included Baxter, General Mills, GE, Shell, OfficeMax, Universal, and many other Fortune 500 companies. Jackson is a graduate of Emmanuel College, Cambridge University, and INSEAD business school.   \u003c\/p\u003e\u003cp\u003eWhy do some companies far outperform their peers? Why do some growth strategies produce dramatically better results than others? Are there patterns that can be gleaned from these successes? Stuart Jackson answers these critical questions in \u003ci\u003eWhere Value Hides\u003c\/i\u003e and reveals what makes some companies succeed beyond expectations while others founder despite tremendous opportunity. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhere Value Hides\u003c\/i\u003e introduces Jackson's concept of \"Strategic Market Position\" (SMP), which combines principles of customer preference, producer economics, and corporate finance to construct an accurate picture of a company's opportunities. SMP helps business leaders redefine their markets, assess their actual and potential value, and question the assumptions that lead to potentially misguided growth strategies. \u003ci\u003eWhere Value Hides\u003c\/i\u003e shows you how to uncover your company's SMP and explains how it directly impacts company profitability. \u003c\/p\u003e\u003cp\u003eOnce you understand the fundamentals of SMP, you can apply it to any business venture for profitable growth. Jackson explains how best to collect key data and develop insights to map out a company's SMP. Moreover, he shows how to use SMP to stimulate a business suffering from stagnant growth and tap into hidden yet profitable opportunities. \u003c\/p\u003e\u003cp\u003eUsing his real-life experiences at L.E.K., Jackson shows how SMP makes business success more predictable and transparent. With SMP, you'll have the insight to make larger contributions to your firm's success, whatever your role. Whether you work for a small business, a mid-sized company, or a large corporation, \u003ci\u003eWhere Value Hides\u003c\/i\u003e will show how you can draw on SMP to create clarity around essential business issues, make critical decisions with confidence, and successfully manage for growth.    \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990484205797,"sku":"NP9780470009208","price":43.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470009208.jpg?v=1761788010","url":"https:\/\/k12savings.com\/es\/products\/where-value-hides-isbn-9780470009208","provider":"K12savings","version":"1.0","type":"link"}