{"product_id":"what-were-they-thinking-isbn-9780812932034","title":"What Were They Thinking?","description":"Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a \"Smithsonian for Stinkers,\" \u003ci\u003eBusiness Week\u003c\/i\u003e dubbed it.  There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.  Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.\u003cbr\u003e\u003cbr\u003eIn \u003cb\u003eWhat Were They Thinking?\u003c\/b\u003e, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned  from his long experience with clods and clunkers.  As \u003ci\u003ePeople\u003c\/i\u003e magazine put it \"McMath knows his goods--and his uglies, too\"--and here he shows you how to:\u003cbr\u003e\u003cbr\u003e  Steer clear of the number one killer of new products  (page 129)\u003cbr\u003e\u003cbr\u003e  Develop a marketing campaign based on a \"Significant Point of Difference\"  (page 183)\u003cbr\u003e\u003cbr\u003e  Take advantage of eight  \"Hot Buttons for Success in the Millennium\"  (page 101) \u003cbr\u003e\u003cbr\u003e  Keep out of the \"Buy-This-If-You're-a-Loser School of Marketing\"  (page 28)\u003cbr\u003e\u003cbr\u003e  Combat \"Corporate Alzheimer's\"  (page 4)\u003cbr\u003e\u003cbr\u003eand much more !","brand":"Crown Currency","offers":[{"title":"Default Title","offer_id":46305048887525,"sku":"NP9780812932034","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780812932034.jpg?v=1767743915","url":"https:\/\/k12savings.com\/es\/products\/what-were-they-thinking-isbn-9780812932034","provider":"K12savings","version":"1.0","type":"link"}