{"product_id":"what-the-fundraising-isbn-9781394213856","title":"What the Fundraising","description":"\u003cp\u003e\u003cb\u003eImprove your nonprofit's efficiency and long-term success by building aligned partnerships\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eWhat the Fundraising: Embracing and Enabling the People Behind the Purpose,\u003c\/i\u003e executive coach and fundraising consultant Mallory Erickson delivers a practical and insightful discussion of fundraising challenges and best practices that can revolutionize your nonprofit. In the book, you'll find hands-on frameworks that draw on the latest research in executive coaching, behavioral science, and fundraising strategy to embolden your organization and make it more effective in your community. \u003c\/p\u003e\u003cp\u003eThe book tackles the underlying issues that dominate many nonprofits' fundraising issues, including “shiny object syndrome,” perfectionism, discomfort, and burnout. You'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eStrategies for building powerful partnerships and making a meaningful impact in the sector\u003c\/li\u003e \u003cli\u003eWays to spark substantial change in the fundraising landscape to channel additional money toward critical global issues\u003c\/li\u003e \u003cli\u003eFresh, new insights and innovations for frontline fundraisers\u003c\/li\u003e  \u003c\/ul\u003e \u003cp\u003ePerfect for nonprofit managers, directors, and fundraisers, \u003ci\u003eWhat the Fundraising\u003c\/i\u003e is an essential and timely exploration of cutting-edge fundraising tools and strategies with the potential to multiply your nonprofit's impact. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking the Ask 2\u003c\/p\u003e \u003cp\u003eWhat the Fundraising 4\u003c\/p\u003e \u003cp\u003eWho You Are and Why We’re Here 9\u003c\/p\u003e \u003cp\u003eThe First Step Forward 12\u003c\/p\u003e \u003cp\u003eInside What the Fundraising 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Problem 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 A Critical Tipping Point 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGiving in the Gilded Age 24\u003c\/p\u003e \u003cp\u003eTaxes and Nonprofits 27\u003c\/p\u003e \u003cp\u003eSystemic Inequities: Then and Now 29\u003c\/p\u003e \u003cp\u003eThe Decline in Giving 33\u003c\/p\u003e \u003cp\u003eThe Staffing Crisis 35\u003c\/p\u003e \u003cp\u003eThey Aren’t Separate Problems 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Show Me the Money (But Don’t Talk About It) 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnpacking Scarcity Mindset 40\u003c\/p\u003e \u003cp\u003eThe Impact of Scarcity Mindset on Funder Relationships 45\u003c\/p\u003e \u003cp\u003eMoving Beyond Transactional Fundraising 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 This Job Feels Awful 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Discomfort to Burnout 61\u003c\/p\u003e \u003cp\u003eElements of Fundraising That Lead to Burnout 69\u003c\/p\u003e \u003cp\u003eStigma About Fundraising 76\u003c\/p\u003e \u003cp\u003eThe Body’s Response to Transactional Fundraising 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Solution 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Creating Inner Alignment 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Alignment? 90\u003c\/p\u003e \u003cp\u003eCoaching to Overcome Fundraising Resistance 92\u003c\/p\u003e \u003cp\u003eThe Cognitive Loop 94\u003c\/p\u003e \u003cp\u003eEnergy in Action 100\u003c\/p\u003e \u003cp\u003eThe 7 Levels of Energy 102\u003c\/p\u003e \u003cp\u003eIncreasing Your Anabolic Energy 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Alignment Fundraising Strategy 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Layers of Alignment Fundraising 127\u003c\/p\u003e \u003cp\u003eAlignment Fundraising in Practice 130\u003c\/p\u003e \u003cp\u003eMapping Alignment 143\u003c\/p\u003e \u003cp\u003eNot All Money Is Created Equal 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Building Connected Relationships 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrust in Nonprofits 154\u003c\/p\u003e \u003cp\u003eBuilding Real Relationships 156\u003c\/p\u003e \u003cp\u003eConnection in Practice 161\u003c\/p\u003e \u003cp\u003eMaking the Offer 166\u003c\/p\u003e \u003cp\u003eYou Won’t Be for Everyone 174\u003c\/p\u003e \u003cp\u003eWhen It All Aligns 179\u003c\/p\u003e \u003cp\u003eConclusion 183\u003c\/p\u003e \u003cp\u003eAcknowledgments 189\u003c\/p\u003e \u003cp\u003eReferences 195\u003c\/p\u003e \u003cp\u003eAbout the Author 209\u003c\/p\u003e \u003cp\u003eIndex 211\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMALLORY ERICKSON\u003c\/b\u003e is an executive coach, fundraising consultant, and host of the popular podcast \u003ci\u003eWhat the Fundraising,\u003c\/i\u003e aimed at supporting nonprofit leaders to fundamentally change how they lead and fundraise. She has trained over 60,000 fundraisers using elements of her framework, Power Partners Formula\u003csup\u003e™\u003c\/sup\u003e.   \u003c\/p\u003e\u003cp\u003eEvery year, billions of dollars are raised by millions of professionals and volunteers who work to secure funding for the causes they care about. Despite the importance of this work, nonprofit leaders often face significant challenges in their fundraising efforts. Without holistic training and support, they are left to self-navigate the complex and psychologically exhausting world of fundraising. The result is a sector plagued by a simultaneous decline in giving and a fundraiser crisis. \u003c\/p\u003e\u003cp\u003eBy tackling underlying sector issues that lead to chronic stress and burnout, and drawing on research in psychology, behavioral science, neuroscience, and executive coaching, \u003ci\u003eWhat the Fundraising \u003c\/i\u003epresents practical frameworks and tools to help nonprofits better support fundraisers and empower them to become more emboldened, embodied, and effective in their roles. \u003c\/p\u003e\u003cp\u003eThe book introduces the concept of Alignment Fundraising: an approach designed to move fundraisers out of a transactional and money-first strategy by using principles centered around empathy, connection, and shared goals. \u003c\/p\u003e\u003cp\u003eAlignment Fundraising rejects the zero-sum game mentality that is pervasive throughout the sector and ultimately enables nonprofit leaders to build powerful partnerships that help them reclaim their power, channel necessary resources towards critical global issues, and lead as system change-makers.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for WHAT THE \u003ci\u003eFUNDRAISING\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Don’t let the word ‘fundraising’ mislead you. This book is for anyone who creates, holds, and manages relationships—meaning everyone.”\u003cbr\u003e \u003cb\u003e—Whitney Conner Clapper,\u003c\/b\u003e Community Relations and Impact Lead, Patagonia \u003c\/p\u003e\u003cp\u003e“In this engaging book, Erickson generously shares her deep and broad experience in fundraising, surfacing invaluable insights backed by research from various academic fields. The book will no doubt be enlightening and energizing not just for fundraisers, but also for anyone whose job requires making asks of others.”\u003cbr\u003e \u003cb\u003e—Piyush Tantia,\u003c\/b\u003e Chief Innovation Officer, ideas42 \u003c\/p\u003e\u003cp\u003e“Erickson leads the charge on the future of fundraising with unparalleled insight and empathy. This groundbreaking work shifts the paradigm from a transactional, dollar-driven approach to one of alignment, empathy, and sustainable impact. By addressing the root causes of stress and burnout, Erickson paves the way for a healthier, more vibrant community.”\u003cbr\u003e \u003cb\u003e—Floyd Jones,\u003c\/b\u003e Speaker, Coach, Community Builder and Founder, BackBlack \u003c\/p\u003e\u003cp\u003e“A must-read for our entire industry and a forward-thinking guide for creating the world we want to live in. In this brilliant book, Mallory holds our hand, reminds us to stay in our hearts, and gives us all the real-life tools we need.”\u003cbr\u003e \u003cb\u003e— Maggie Doyne,\u003c\/b\u003e Co-founder and CEO of the BlinkNow Foundation and Author of \u003ci\u003eBetween the Mountain and the Sky: A Mother’s Story of Love, Loss, Healing, and Hope\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“A hilarious and brutally honest guide to the sometimes chaotic world of nonprofit fundraising—Erickson doesn’t just pull back the curtain; she rips it off the rod and sets it on fire. As a Black woman with 25+ years experience as a development professional and trusted philanthropic advisor, I can confidently say I wish I had this book when I was at my lowest. Erickson’s insights are a lifeline.”\u003cbr\u003e \u003cb\u003e— Kishshana Palmer,\u003c\/b\u003e Author of \u003ci\u003eBusy Is a Four Letter Word: A Guide to Achieving More by Doing Less\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“What the Fundraising is a deeply personal and profoundly insightful journey into the heart of nonprofit fundraising. Erickson’s candid storytelling and innovative strategies make this book a must-read for anyone in the nonprofit sector looking to transform their fundraising practices and build authentic, sustainable relationships with donors.”\u003cbr\u003e \u003cb\u003e— Nathan Chappell,\u003c\/b\u003e Co-author of \u003ci\u003eThe Generosity Crisis: The Case for Radical Connection to Solve Humanity’s Greatest Challenges\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Mallory Erickson wants us all to succeed. She has taken on that mission with an approach that is both vulnerably personal and pragmatically empirical. She leads by example, sharing her own emotional struggles and uncovering sometimes-uncomfortable truths in a profession that can be uniquely challenging.\u003c\/p\u003e \u003cp\u003eIn this book, Erickson dismantles common fundraising myths and misconceptions that so often lead to counter-productive practices. Recognizing that fundraiser behavior is the primary influencer of donor action or inaction, she provides science-backed, practical advice that leads to better outcomes.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhat the Fundraising\u003c\/i\u003e is a clear guide for an industry in dire need of new approaches. It is a thoughtful and caring manual that moves fundraisers from struggling to thriving. This book is for every fundraiser who feels isolated and uncertain and for every nonprofit leader looking for a direct way to be accountable for their own success.\" \u003cbr\u003e- \u003cb\u003eWoodrow Rosenbaum\u003c\/b\u003e, Chief Data Officer of GivingTuesday\u003c\/p\u003e \u003cp\u003e\"Mallory Erickson’s What the Fundraising sheds crucial light on the often overlooked causes of burnout in the nonprofit sector. By illuminating the brain-body connection, she empowers fundraisers to understand and address the underlying stressors. This book is a groundbreaking resource for sustainable success in social justice and beyond.\"\u003cbr\u003e- \u003cb\u003eDr. Linnea Passaler\u003c\/b\u003e, Author of \u003ci\u003eHeal Your Nervous System\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Erickson has penned an essential read for anyone seeking to make a significant contribution to the nonprofit sector. What the Fundraising combines strategic insights with heartfelt advice, providing a roadmap for fundraisers to navigate their sacred roles with confidence and an alignment-first approach that is incredibly effective, ultimately reshaping the way we think about and approach fundraising.”\u003cbr\u003e- \u003cb\u003eNatalie Rekstad\u003c\/b\u003e, Founder \u0026amp; CEO of Black Fox Global\u003c\/p\u003e \u003cp\u003e\"We live in a world where scarcity mindset is lived and celebrated in different forms. A constant lingering sense of fear and competition feels like the starting point for almost every task. Our sector (nonprofit) is no different when it comes to fundraising. The scarcity mindset – that we lose, if someone else wins, or, if I center myself, my energy, I will be left behind in our arbitrary timelines – that affects how we show up in this work (and our success measures). All of it affects our behaviors, expectations, and intentions to the point that it convinces us to clutch tightly to what we have, fearing loss more than we crave meaningful, collaborative growth.\u003c\/p\u003e \u003cp\u003eI am so grateful Mallory’s book exists in this world now – enabling every reader to work on that relentless fear. This book allows us to see possibilities and approach trust-building in a completely different way. I appreciate the thoughtfulness and thoroughness in every chapter – that repeats the very important message – that abundance mindset is a practice of joy and purpose. The blended life coach and data scientist in me can’t wait to pick up this book a few times a year.\"\u003cbr\u003e - \u003cb\u003eMeena Das\u003c\/b\u003e, CEO of Namaste Data\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eWhat the Fundraising\u003c\/i\u003e shows the power of shifting mindsets and applying new frameworks to daily life. Mallory's application of the concepts in Energy Leadership to the fundraising field empowers fundraisers to reach new heights. Her compassion, tenacity, and belief in her colleagues' potential have created a masterful playbook, destined to be a go-to resource for years to come.\"\u003cbr\u003e - \u003cb\u003eBruce Schneider\u003c\/b\u003e, Author, Energy Leadership and Founder, Institute for Professional Excellence in Coaching (iPEC)\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eWhat the Fundraising: Embracing and Enabling the People Behind the Purpose\u003c\/i\u003e, Mallory Erickson leads the charge on the future of fundraising with unparalleled insight and empathy. As someone deeply entrenched in the nonprofit sector, I can attest to the chronic challenges fundraisers face daily—stress, burnout, and a relentless chase for donations. Erickson’s groundbreaking work shifts the paradigm from a transactional, dollar-driven approach to one of alignment, empathy, and sustainable impact.\u003c\/p\u003e \u003cp\u003eFundraisers are exhausted because we’ve been conditioned to focus solely on donations rather than co-building an aligned DREAM with our donors. Mallory’s book eloquently transforms this mindset, offering a revolutionary approach that fosters genuine connections and shared goals.\u003c\/p\u003e \u003cp\u003eThis book is not just a guide; it’s a manifesto for lasting change. By addressing the root causes of stress and burnout in the sector, Erickson paves the way for a healthier, more vibrant nonprofit community.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhat the Fundraising\u003c\/i\u003e is an essential resource for any nonprofit professional, especially those on the front lines of fundraising. This book challenges fundraisers to improve their well-being, effectiveness, and results by adopting a comprehensive, people-focused approach. Mallory Erickson’s innovative insights pave the way for a more promising and impactful future in fundraising, turning it from a stressful endeavor into a powerful force for enduring, significant change. It is essential reading for anyone committed to driving meaningful progress in the world.\" \u003cbr\u003e- \u003cb\u003eFloyd Jones\u003c\/b\u003e, Founder of Back Black\u003c\/p\u003e \u003cp\u003e\"Mallory breaks down what can be seen as an incredibly scary and overwhelming process of fundraising into very practical and embodied steps that help your body and nervous system feel safe to raise money in an aligned and authentic way. What a gift this book is for fundraisers.\"\u003cbr\u003e - \u003cb\u003eRuthie Lindsey\u003c\/b\u003e, Author of \u003ci\u003eThere I Am\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"What the Fundraising\u003c\/i\u003e by Mallory Erickson is a hilarious and brutally honest guide to the sometimes chaotic world of nonprofit fundraising. Erickson doesn't just pull back the curtain; she rips it off the rod and sets it on fire. This book is a must-read for anyone who’s ever felt like raising money is like juggling flaming torches while riding a unicycle on a tightrope—blindfolded.\u003cbr\u003e\u003cbr\u003eAs a Black woman with 25+ years experience as a development professional and trusted philanthropic advisor, I can confidently say I wish I had this book when I was at my lowest. Erickson's insights are a lifeline for those navigating the nonprofit sector's labyrinth of underfunding, lack of trust, and unrealistic expectations. She tackles the unique challenges I faced with a blend of empathy and wit, making it clear that fundraising is less about the money and more about surviving the circus.\u003c\/p\u003e \u003cp\u003eIf you've ever wondered why your brilliant ideas are met with skepticism or why your funding proposals seem to vanish into a black hole, What the Fundraising will resonate deeply. Erickson’s blend of personal anecdotes, research backed themes and strategic advice is both empowering and laugh-out-loud funny. She captures the essence of what it means to be a fundraiser in this field today: resilient, resourceful, and ready to turn every obstacle into an opportunity for growth.\u003c\/p\u003e \u003cp\u003eIn short, \u003ci\u003eWhat the Fundraising\u003c\/i\u003e is the ultimate survival guide for anyone brave enough to tackle the nonprofit sector. It’s not just a book; it’s a revolution wrapped in humor and hard truths. Get ready to laugh, cry, and most importantly, thrive.\"\u003cbr\u003e - \u003cb\u003eKishshana Palmer\u003c\/b\u003e, Author of \u003ci\u003eBusy Is a Four Letter Word: A Guide to Achieving More by Doing Less\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"\u003c\/i\u003eDon’t let the word “fundraising” mislead you. This book is for anyone who creates, holds, and manages relationships – meaning everyone. For impact leaders and changemakers who are looking to navigate the world in a new way, this book is a guide to follow. According to the National Science Foundation, 80% of our thoughts are negative and 95% of our thoughts are repetitive. Mallory’s ability to address and dismantle the common negative self-talk in order to thrive and hold healthy relationships is refreshing and inviting. Her vulnerable and practical approach to business and the nonprofit sector is a robust and sustainable new model that we all need to adopt and integrate into our daily lives; instead of remaining worn-out, unmotivated and stressed.\u003c\/p\u003e \u003cp\u003eMallory’s unique Powers Partners Formula™ teaches fundraisers how to raise more from the right funders by combining the best science-backed practices in fundraising strategy, executive coaching, habit and behavior design, and design thinking. In addition, this book shares executive coaching tools and insightful research provided by psychologists and scientists – combined, these elements form a comprehensive foundation to proactively address and resolve many challenges that funders and relationships managers encounter.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhat the Fundraising: Embracing and Enabling the People Behind the Purpose\u003c\/i\u003e is an essential resource for professionals, especially those in fundraising roles, who want to feel better, do better, and raise more, finally overcoming the challenges they face in their drive to catalyze lasting change in the world. A book to add to your quiver if you want to thrive in today’s world!\"\u003cbr\u003e - \u003cb\u003eWhitney Clapper\u003c\/b\u003e, Community Relations and Impact Lead at Patagonia\u003c\/p\u003e \u003cp\u003e\"A must-read for our entire industry and a forward-thinking guide for creating the world we want to live in. This brilliant book leads us to a more purpose-driven world centered around compassionate and collaborative fundraising. Mallory holds our hand, reminds us to stay in our hearts, and gives us all the real-life tools we need.\"\u003cbr\u003e- \u003cb\u003eMaggie Doyne\u003c\/b\u003e, Co-founder and CEO of the BlinkNow Foundation\u003c\/p\u003e \u003cp\u003e\"In this engaging book, Mallory Erickson generously shares her deep and broad experience in fundraising surfacing invaluable insights backed by research from various academic fields. She connects fundraising practices to fundraisers' own psychology, which prompts very productive self-reflection. The book will no doubt be enlightening and energizing not just for fundraisers, but also for anyone whose job requires making asks of others.\"\u003cbr\u003e- \u003cb\u003ePiyush Tantia\u003c\/b\u003e, Chief Innovation Officer of Ideas42\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eWhat the Fundraising\u003c\/i\u003e is a deeply personal and profoundly insightful journey into the heart of nonprofit fundraising. Mallory Erickson’s candid storytelling and innovative strategies provide a fresh, empowering approach to an often-daunting task. This book is a must-read for anyone in the nonprofit sector looking to transform their fundraising practices and build authentic, sustainable relationships with donors.” \u003cbr\u003e- \u003cb\u003eNathan Chappell\u003c\/b\u003e, Co-author of the \u003ci\u003eGenerosity Crisis: The Case for Radical Connection to Solve Humanity's Greatest Challenges\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990481682661,"sku":"NP9781394213856","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394213856.jpg?v=1761787999","url":"https:\/\/k12savings.com\/es\/products\/what-the-fundraising-isbn-9781394213856","provider":"K12savings","version":"1.0","type":"link"}