{"product_id":"what-customers-crave-isbn-9781400235827","title":"What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint","description":"\u003cp\u003e\u003cstrong\u003eThe best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhat Customers Crave\u003c\/em\u003e examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.\u003c\/p\u003e\u003cp\u003eJam-packed with tools and examples, \u003cem\u003eWhat Customers Crave\u003c\/em\u003e helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse listening posts and Contact Point Innovation to refine customer types\u003c\/li\u003e\n\u003cli\u003eEngineer experiences for each micromarket that are not only exceptional, but relevant\u003c\/li\u003e\n\u003cli\u003eConnect across the five most important touchpoints\u003c\/li\u003e\n\u003cli\u003eCo-create with your customers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhen you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":46142881431781,"sku":"NP9781400235827","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781400235827.jpg?v=1747941437","url":"https:\/\/k12savings.com\/es\/products\/what-customers-crave-isbn-9781400235827","provider":"K12savings","version":"1.0","type":"link"}