{"product_id":"wharton-on-managing-emerging-technologies-isbn-9780471689393","title":"Wharton on Managing Emerging Technologies","description":"Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much difficulty with disruptive technologies? How can they anticipate and overcome their handicaps?  \u003cp\u003eWharton on Managing Emerging Technologies presents insights, tools, and frameworks from leading busi-ness thinkers based on the research of Wharton's Emerging Technologies Management Research Program. This pioneering industry-academic partnership, established in 1994, is one of the longest and broadest initiatives on the management of emerging technologies. For the first time, this book distills the insights from the program into a single volume for managers, covering a wide range of issues related to the successful management of emerging technologies.\u003c\/p\u003e \u003cp\u003eThe editors contend that managing emerging technologies represents a \"different game,\" requiring a different set of management skills, frameworks, and strategies than those used by established firms to manage existing technologies. In this book, experts from diverse fields examine key issues such as:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCommon pitfalls and potential solutions for incumbent firms in managing emerging technologies\u003c\/li\u003e \u003cli\u003eStrategies for assessing the potential of new markets and designing technologies to take advantage of market \"lumpiness\"\u003c\/li\u003e \u003cli\u003eThe need for scenario planning and \"disciplined imagination\" to develop strategies under uncertainty\u003c\/li\u003e \u003cli\u003eThe limits of patents in protecting gains from technology, and the use of lead time and other strategies\u003c\/li\u003e \u003cli\u003eThe power of innovative financial strategies and the use of real options in making investments\u003c\/li\u003e \u003cli\u003eUsing alliances and new organizational forms\u003c\/li\u003e \u003cli\u003eDeveloping a \"customized workplace\"\u003c\/li\u003e \u003c\/ul\u003e \u003ci\u003eWharton on Managing Emerging Technologies\u003c\/i\u003e represents a powerful survival kit for managers \"dropped behind the lines\" of these new technologies. The authors provide a comprehensive set of tools and insights that will help you understand the new challenges and develop effective strategies to succeed at this different game.  \u003cp\u003e\u003cb\u003ePraise for WHARTON on MANAGING EMERGING TECHNOLOGIES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"New technologies are transforming markets, businesses, and society at an ever-increasing rate. We have a critical need for better road maps for managing our way through this new terrain. This book offers critical insights and useful new models for thinking through these challenges.\"\u003cbr\u003e —Professor Thomas Gerrity, Director of the Wharton e-Commerce Forum\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eWharton on Managing Emerging Technologies\u003c\/i\u003e covers the emerging technology landscape-from strategy to finance to human resources-in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for 'must reading' for thoughtful executives in today's turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems.\"\u003cbr\u003e —Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor, \u003ci\u003eCompeting on the Edge: Strategy As Structured Chaos\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Wharton on Managing Emerging Technologies offers valuable insight for large established companies seeking growth in a dynamic market of rapid technological advancement. The entertaining cases and thoughtful analyses help managers create strategies, select options, and organize to successfully manage the interface between imagination and knowledge.\"\u003cbr\u003e —Jerry Karabelas, PhD, CEO, Novartis Pharma AG\u003c\/p\u003eManager in allen Branchen werden mit dem Thema neue, zukunftsweisende Technologien konfrontiert. Hierher gehören nicht nur elektronische Technologien, sondern jede neue Technologie, die in der Lage ist, neue Industriezweige zu schaffen oder bestehende zu verändern. Diese Technologien sind ein \"neues Spiel\", dessen Regeln unvereinbar sind mit Kultur und Geschäftsmethoden der meisten etablierten Unternehmen. Das erste Buch auf dem Markt, das sich mit diesem wichtigen Thema gezielt auseinandersetzt. Ein interdisziplinäres Expertenteam der Wharton School erläutert, wie Geschäftspraktiken geändert werden müssen, um Innovationen wie der Biotechnologie, der Informationstechnologie und dem Internet zu begegnen. Darüber hinaus wird diskutiert, wie Manager ihre Methoden zur Finanzanalyse, Markteinschätzung und zur Wettbewerbsstrategie ändern müssen, und wie etablierte Firmen künftig die gängigen Fehler im Zusammenhang mit neuen Technologien vermeiden können.  Chapter 1. A Different Game (George S. Day and Paul J.H. Schoemaker).  \u003cp\u003eChapter 2. Avoiding the Pitfalls of Emerging Technologies (George S. Day and Paul J.H. Schoemaker).\u003c\/p\u003e \u003cp\u003ePART I. ASSESSING TECHNOLOGIES.\u003c\/p\u003e \u003cp\u003eChapter 3. Technology Speciation and the Path of Emerging Technologies (Ron Adner and Daniel A. Levinthal).\u003c\/p\u003e \u003cp\u003eChapter 4. Identification and Assessment of Emerging Technologies. (D. S. Doering and Roch Parayre).\u003c\/p\u003e \u003cp\u003eChapter 5. Emerging Technologies and Public Policy: Lessons from the Internet (Gerald R.  Faulhaber).\u003c\/p\u003e \u003cp\u003ePART II. MANAGING MARKETS.\u003c\/p\u003e \u003cp\u003eChapter 6. Assessing Future Markets for New Technologies (George s. Day).\u003c\/p\u003e \u003cp\u003eChapter 7. Technology Strategy in Lumpy Market Landscapes (Ian C. MacMillan and Rita Gunther McGarth).\u003c\/p\u003e \u003cp\u003eChapter 8. Commercializing Emerging Technology through Complementary Assets. (Mary Tripsas).\u003c\/p\u003e \u003cp\u003ePART III. MAKING STRATEGY.\u003c\/p\u003e \u003cp\u003eChapter 9. Disciplined Imagination: Strategy Making in Uncertain Environments (Gabriel Szulanski with Kruti Amin).\u003c\/p\u003e \u003cp\u003eChapter 10. Scenario Planning for Disruptive Technologies (Paul J.H. Schoemaker and V. Michael Mavaddat).\u003c\/p\u003e \u003cp\u003eChapter 11. Appropriating the Gains from Innovation (Sidney G. Winter).\u003c\/p\u003e \u003cp\u003ePART IV. INVESTING FOR THE FUTURE.\u003c\/p\u003e \u003cp\u003eChapter 12. Managing Real Options (William F. Hamilton).\u003c\/p\u003e \u003cp\u003eChapter 13. Financing Strategies and Venture Capital (Franklin Allen and John Percival).\u003c\/p\u003e \u003cp\u003eChapter 14. Innovative Financial Strategies for Biotechnology Ventures (Paul J.H. Schoemaker and Alan C. Shapiro).\u003c\/p\u003e \u003cp\u003ePART V. RETHINKING THE ORGANIZATION.\u003c\/p\u003e \u003cp\u003eChapter 15. Managing Dynamic Knowledge Networks (Lori Rosenkopf).\u003c\/p\u003e \u003cp\u003eChapter 16. Using Alliances to Build Competitive Advantage in Emerging Technologies (Jeffrey H. Dyer and Harbir Singh).\u003c\/p\u003e \u003cp\u003eChapter 17. The Design of New Organizational Forms (Jennifer Herber, Jitendra V. Singh and Michael Useem).\u003c\/p\u003e \u003cp\u003eChapter 18. Designing the Customized Workplace (John R. Kimberly and Hamid Bouchikhi).\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \u003cb\u003eGEORGE S. DAY, PhD\u003c\/b\u003e, is the Geoffrey T. Boisi Professor, Professor of Marketing, and Director of the Huntsman Center for Global Competition and Innovation at the Wharton School. He is also the author of Market Driven Strategy and The Market Driven Organization, and coeditor of \u003ci\u003eWharton on Dynamic Competitive Strategy\u003c\/i\u003e.  \u003cp\u003e\u003cb\u003ePAUL J. H. SCHOEMAKER, PhD\u003c\/b\u003e, is Research Director of Wharton’s Emerging Technologies Management Research Program. He is also the founder and Chairman of Decision Strategies International, Inc.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eROBERT E. GUNTHER\u003c\/b\u003e was the coordinating writer for Wharton on Dynamic Competitive Strategy and Wharton on Making Decisions.\u003c\/p\u003e  Praise for WHARTON ON MANAGING EMERGING TECHNOLOGIES  \u003cp\u003e\"Covers the emerging technology landscape–from strategy to finance to human resources–in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for ‘must reading’ for thoughtful executives in today’s turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems.\"\u003cbr\u003e —Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor of Competing on the Edge: Strategy as Structured Chaos\u003c\/p\u003e \u003cp\u003e\"Provides those of us who live in the chaotic environment of ‘discovery by the minute’ many ways of thinking about how to make a new idea successful. The collective knowledge and personal wisdom represented in this book is like having a person with hundreds of years of learning and experience sitting on the business team. . . . Vital to anyone trying to develop new businesses in today’s world.\"\u003cbr\u003e —Terry J. Fadem, Director, Corporate New Business Development, DuPont\u003c\/p\u003e \u003cp\u003e\"Assessing new technologies and anticipating their future impact on the process of due discovery is a critical element of success in the pharmaceutical industry. In today’s era of dislocating, fast-moving progress, this book is an invaluable guide, filled with meaningful insights from experienced authors known for their excellent track record. A must-read.\"\u003cbr\u003e —Jean-Pierre Garnier, Chief Operating Officer and President, Pharmaceutical and Consumer Healthcare, SmithKline Beecham\u003c\/p\u003e \u003cp\u003e\"Offers valuable insight for large established companies seeking growth in a dynamic market of rapid technological advancement. The entertaining cases and thoughtful analyses help managers create strategies, select options, and organize to successfully manage the interface between imagination and knowledge.\"\u003cbr\u003e —Jerry Karabelas, PhD, CEO, Novartis Pharma AG\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990474834149,"sku":"NP9780471689393","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471689393.jpg?v=1761787973","url":"https:\/\/k12savings.com\/es\/products\/wharton-on-managing-emerging-technologies-isbn-9780471689393","provider":"K12savings","version":"1.0","type":"link"}