{"product_id":"wharton-on-dynamic-competitive-strategy-isbn-9780471689577","title":"Wharton on Dynamic Competitive Strategy","description":"WHARTON on DYNAMIC COMPETITIVE STRATEGY\u003cbr\u003e \u003cbr\u003e \"A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape.\" -Philip Kotler S.C. Johnson \u0026amp; Sons Distinguished Professor of International Marketing J. L. Kellogg Graduate School of Management Northwestern University.\u003cbr\u003e \u003cbr\u003e \"An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective.\" -Professor Don Lehmann Columbia University Graduate School of Business.\u003cbr\u003e \u003cbr\u003e \"Wharton on Dynamic Competitive Strategy weaves together an unprecedented interdisciplinary analysis of competitive strategies that any global manager should consider indispensable reading...An impressive book.\" -Jon M. Huntsman, Sr. Chairman and CEO Huntsman Corporation.\u003cbr\u003e \u003cbr\u003e \"Provocative and meaningful . . . Provides an excellent framework for formulating strategy.\" -Sam Morasca Vice President, Marketing Shell Oil Products Company.\u003cbr\u003e \u003cbr\u003e \"A Rosetta stone for strategy. Read it and keep it by your side!\" -Dale Moss Executive Vice President, Sales and Marketing USA British Airways, New York\u003cbr\u003e \u003cbr\u003e The competitive challenges facing you are more complex and fast-moving than ever. This environment demands dynamic competitive strategies-strategies that anticipate and adjust to competitors' countermoves, shifting customer demands, and changes in the business world.\u003cbr\u003e \u003cbr\u003e Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business.\u003cbr\u003e \u003cbr\u003e Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world.\u003cbr\u003e \u003cbr\u003e The insights and approaches presented here are illustrated with real-world examples which demonstrate how these approaches can be applied to your strategic challenges.\u003cbr\u003e \u003cbr\u003e These chapters will help you better address key strategic issues such as:\u003cbr\u003e * Anticipating competitors' responses using game theory, simulations, scenario planning, conjoint analysis, and other tools-and designing the best strategy in light of these expected responses\u003cbr\u003e * Planning for multiple rounds of competition in the way that chess players think through multiple moves\u003cbr\u003e * Understanding how changes in technology and public policy or moves by competitors can undermine your current advantages or neutralize future advantages\u003cbr\u003e * Broadening your range of options for reacting to moves by competitors\u003cbr\u003e * Signaling and preempting rivals.\u003cbr\u003e \u003cbr\u003e This groundbreaking new book will change your view of strategy and give you the tools you need to succeed in a dynamic and intensely challenging world.Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt. Introduction: The Dynamic Challenges for Theory and Practice 1 \u003cp\u003e\u003cb\u003ePART I: UNDERSTANDING ADVANTAGES IN A CHANGING COMPETITIVE ENVIRONMENT 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1. Assessing Competitive Arenas: Who Are Your Competitors? 23\u003cbr\u003e\u003ci\u003eGeorge S. Day\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2. Maintaining Competitive Edge: Creating and Sustaining Advantages in Dynamic Competitive Environments 48\u003cbr\u003e\u003ci\u003eGeorge S. Day\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3. Integrating Policy Trends into Dynamic Advantage 76\u003cbr\u003e\u003ci\u003eElizabeth E. Bailey\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4. Technology-Driven Environmental Shifts and the Sustainable Competitive Disadvantage of Previously Dominant Companies 99\u003cbr\u003e\u003ci\u003eEric K. Clemons\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: ANTICIPATING COMPETITORS' ACTIONS 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5. Game Theory and Competitive Strategy 127\u003cbr\u003e\u003ci\u003eTeck Hua Ho and Keith Weigelt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6. Behavioral Theory and Naïve Strategic Reasoning 151\u003cbr\u003e\u003ci\u003eRobert J. Meyer and Darryl Banks\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 7. Coevolution: Toward a Third Frame for Analyzing Competitive Decision Making 177\u003cbr\u003e\u003ci\u003eEric J. Johnson and J. Edward Russo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8. Anticipating Reactions: Factors That Shape Competitor Responses 198\u003cbr\u003e\u003ci\u003eS. Venkataraman, Ming-Jer Chen, and Ian C. MacMillan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9. Understanding Competitive Relationships 220\u003cbr\u003e\u003ci\u003eJagmohan S. Raju and Abhik Roy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: FORMULATING DYNAMIC COMPETITIVE STRATEGIES 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10. Creative Strategies for Responding to Competitive Actions 237\u003cbr\u003e\u003ci\u003eHubert Gatignon and David Reibstein\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11. Preemptive Strategies 256\u003cbr\u003e\u003ci\u003eJerry Wind\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12. Signaling to Competitors 277\u003cbr\u003e\u003ci\u003eOliver P. Heil, George S. Day, and David J. Reibstein\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 13. Commitment: How Narrowing Options Can Improve Competitive Positions 293\u003cbr\u003e\u003ci\u003eLouis A. Thomas\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 14. Antitrust Constraints to Competitive Strategy 313\u003cbr\u003e\u003ci\u003eDennis A. Yao\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV: CHOOSING AMONG ALTERNATIVE COMPETITIVE STRATEGIES 339\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15. Using Conjoint Analysis to View Competitive Interaction through the Customer's Eyes 343\u003cbr\u003e\u003ci\u003ePaul E. Green and Abba M. Krieger\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 16. The Competitive Dynamics of Capabilities: Developing Strategic Assets for Multiple Futures 368\u003cbr\u003e\u003ci\u003ePaul J. H. Schoemaker and Raphael Amit\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 17. Putting the Lesson Before the Test: Using Simulation to Analyze and Develop Competitive Strategies 395\u003cbr\u003e\u003ci\u003eDavid J. Reibstein and Mark J. Chussil\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eNotes 424\u003c\/p\u003e \u003cp\u003eIndex 451\u003c\/p\u003e  GEORGE S. DAY, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy.\u003cbr\u003e DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is a leading scholar in the field of competitive marketing strategy.\u003cbr\u003e ROBERT E. GUNTHER was the coordinating writer for Wharton on Managing Emerging Technologies and Wharton on Dynamic Competitive Strategy.  Praise for WHARTON ON DYNAMIC COMPETITIVE STRATEGY  \u003cp\u003e\"A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape.\"\u003cbr\u003e —Philip Kotler, S.C. Johnson \u0026amp; Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management Northwestern University\u003c\/p\u003e \u003cp\u003e\"An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective.\"\u003cbr\u003e —Don Lehmann, George E. Warren Professor of Business\u003cbr\u003e Columbia University Graduate School of Business\u003c\/p\u003e \u003cp\u003e\"Wharton on Dynamic Competitive Strategy weaves together an unprecedented interdisciplinary analysis of competitive strategies that any global manager should consider indispensable reading . . . An impressive book.\"\u003cbr\u003e —Jon M. Huntsman Sr., Chairman and CEO, Huntsman Corporation\u003c\/p\u003e \u003cp\u003e\"Provocative and meaningful . . . provides an excellent framework for formulating strategy.\"\u003cbr\u003e —Sam Morasca, Vice President of Marketing, Shell Oil Products Company\u003c\/p\u003e \u003cp\u003e\"A Rosetta stone for strategy. Read it and keep it by your side!\"\u003cbr\u003e —Dale Moss, former director of worldwide sales, British Airways\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990474637541,"sku":"NP9780471689577","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471689577.jpg?v=1761787974","url":"https:\/\/k12savings.com\/es\/products\/wharton-on-dynamic-competitive-strategy-isbn-9780471689577","provider":"K12savings","version":"1.0","type":"link"}