{"product_id":"visual-communication-isbn-9781119226475","title":"Visual Communication","description":"\u003cp\u003e\u003cb\u003eTeaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eVisual Communication: Insights and Strategies\u003c\/i\u003e explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. \u003c\/p\u003e\u003cp\u003eThe authors provide an overview of theoretically-informed literacy and critical  analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReveals how to analyze visual imagery\u003c\/li\u003e  \u003cli\u003eIntroduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained\u003c\/li\u003e   \u003cli\u003eCombines research, theory, and professional practice of visual communication\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eDesigned for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, \u003ci\u003eVisual Communication: Insights and Strategies\u003c\/i\u003e reveals how to apply rhetorical theories to visual imagery. \u003c\/p\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xiv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Understanding Visual Communication 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Making Sense of Visual Culture 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1000 Words or One Simple Picture?\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePics or it didn’t happen 3\u003c\/p\u003e \u003cp\u003eKey Learning Objectives 5\u003c\/p\u003e \u003cp\u003eChapter Overview 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHow Visuals Work 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePhotographic Truth? 5\u003c\/p\u003e \u003cp\u003eFOCUS: A Historical Perspective on Visual Culture 6\u003c\/p\u003e \u003cp\u003eGrowing Importance of Visuals 7\u003c\/p\u003e \u003cp\u003eOur Precarious Visual Culture 7\u003c\/p\u003e \u003cp\u003ePolitical Persuasion 7\u003c\/p\u003e \u003cp\u003eDigital Transformation of Visual Culture 8\u003c\/p\u003e \u003cp\u003eSmartphones and Visual Culture 9\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMultiple Meanings 10\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePolysemy 10\u003c\/p\u003e \u003cp\u003eFOCUS: Trump’s Hand Gestures 12\u003c\/p\u003e \u003cp\u003eForm and Content 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDecoding Visual Messages 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSemiotics: Signs and Symbols 15\u003c\/p\u003e \u003cp\u003eVisual Rhetoric 17\u003c\/p\u003e \u003cp\u003eFOCUS: Saving Big Bird 18\u003c\/p\u003e \u003cp\u003eWhat’s Ahead? 18\u003c\/p\u003e \u003cp\u003eChapter Summary 19\u003c\/p\u003e \u003cp\u003eKey Terms 19\u003c\/p\u003e \u003cp\u003ePractice Activities 20\u003c\/p\u003e \u003cp\u003eNote 20\u003c\/p\u003e \u003cp\u003eReferences 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Visualizing Ethics 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRevealing Shortcuts and Missteps\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eFriend or Foe? Hero or Villain? 23\u003c\/p\u003e \u003cp\u003eKey Learning Objectives 24\u003c\/p\u003e \u003cp\u003eChapter Overview 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHow Visuals Work: Ethical Implications 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFOCUS: Images of Tragedy:\u003c\/p\u003e \u003cp\u003eAfghan Victim 26\u003c\/p\u003e \u003cp\u003eFoundations of Ethical\u003c\/p\u003e \u003cp\u003eThought 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVisual Deception 30\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTo Tell the Truth . . . or Not 30\u003c\/p\u003e \u003cp\u003eVisual Manipulation Issues 31\u003c\/p\u003e \u003cp\u003eFOCUS: Digital Manipulation 32\u003c\/p\u003e \u003cp\u003eFraming that Distorts Reality 33\u003c\/p\u003e \u003cp\u003eEffects of Virtual Reality 35\u003c\/p\u003e \u003cp\u003eVisual Metaphors and thics 35\u003c\/p\u003e \u003cp\u003eBrand Mascots and Celebrities 35\u003c\/p\u003e \u003cp\u003eFavored Strategy in\u003c\/p\u003e \u003cp\u003eAdvertisements 36\u003c\/p\u003e \u003cp\u003eVisual Appropriation 37\u003c\/p\u003e \u003cp\u003eMashups and Remixes 38\u003c\/p\u003e \u003cp\u003eHomages 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003eApplying Ross’s Ethics 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnintended Effects 39\u003c\/p\u003e \u003cp\u003eFOCUS: Rethinking Diversity in Visual Narratives 40\u003c\/p\u003e \u003cp\u003eThe Potter Box 41\u003c\/p\u003e \u003cp\u003eChapter Summary 43\u003c\/p\u003e \u003cp\u003eKey Terms 43\u003c\/p\u003e \u003cp\u003ePractice Activities 44\u003c\/p\u003e \u003cp\u003eNote 44\u003c\/p\u003e \u003cp\u003eReferences 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Ways of Seeing 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eVisual Rhetoric\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eWhat’s in a Wink? 47\u003c\/p\u003e \u003cp\u003eKey Learning Objectives 50\u003c\/p\u003e \u003cp\u003eChapter Overview 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThree Key Terms 50\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Theory? 50\u003c\/p\u003e \u003cp\u003eRhetorical Theory 51\u003c\/p\u003e \u003cp\u003eMethodology 51\u003c\/p\u003e \u003cp\u003eFOCUS: Visual Rhetoric in Fake Facebook Accounts 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVisual Rhetoric 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTwo Meanings of Visual Rhetoric 53\u003c\/p\u003e \u003cp\u003eFOCUS: The Visual Rhetoric of Quirky and Magical Images 56\u003c\/p\u003e \u003cp\u003eBasics for Analyzing Visual Rhetoric 57\u003c\/p\u003e \u003cp\u003eDurand’s Visual Rhetoric Matrix 58\u003c\/p\u003e \u003cp\u003eFOCUS: Visual Rhetoric Glossary 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Different Lenses of Visual Rhetoric 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSign Language (Semiotic Theory) 62\u003c\/p\u003e \u003cp\u003eThis Means That (Metaphor Theory) 63\u003c\/p\u003e \u003cp\u003eFOCUS: Visual Rhetoric in Activist Campaigns 64\u003c\/p\u003e \u003cp\u003eStorytelling (Narrative Paradigm Theory) 66\u003c\/p\u003e \u003cp\u003eVisual Voices (Symbolic Convergence Theory) 67\u003c\/p\u003e \u003cp\u003eFOCUS: Visual Rhetoric Analysis: One Student’s Example 69\u003c\/p\u003e \u003cp\u003eChapter Summary 70\u003c\/p\u003e \u003cp\u003eKey Terms 70\u003c\/p\u003e \u003cp\u003ePractice Activities 70\u003c\/p\u003e \u003cp\u003eReferences 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Basic Ways of Seeing, Interpreting, and Creating 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Sign Language 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSemiotics\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe $20 Controversy 75\u003c\/p\u003e \u003cp\u003eKey Learning Objectives 78\u003c\/p\u003e \u003cp\u003eChapter Overview 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSemiotics: The Science of Signs with Meanings 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is a Sign? 79\u003c\/p\u003e \u003cp\u003eSemiotic Knowledge Expands Visual Awareness 80\u003c\/p\u003e \u003cp\u003eFOCUS: Perception =\u003c\/p\u003e \u003cp\u003eInterpretation 82\u003c\/p\u003e \u003cp\u003eQuestion “Common Sense” 83\u003c\/p\u003e \u003cp\u003eFOCUS: The Semiotics of\u003c\/p\u003e \u003cp\u003eCultural Appropriation 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMeet the Semioticians 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDenotation and Connotation 86\u003c\/p\u003e \u003cp\u003eIcon, Index, and Symbol 86\u003c\/p\u003e \u003cp\u003eSocial Semiotics Explores\u003c\/p\u003e \u003cp\u003e“What’s Going On?” 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSigns Are All Around Us 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing and Movies 90\u003c\/p\u003e \u003cp\u003eFOCUS: Semiotics in Marketing 90\u003c\/p\u003e \u003cp\u003eNews 91\u003c\/p\u003e \u003cp\u003eAdvertising 91\u003c\/p\u003e \u003cp\u003eFOCUS: Semiotics of Visual Appropriation 92\u003c\/p\u003e \u003cp\u003ePublic Relations 93\u003c\/p\u003e \u003cp\u003eActivist Art and Installations 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDoing Semiotic Analysis 94\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExample Analysis 95\u003c\/p\u003e \u003cp\u003eApplying Semiotic Analysis in Your Work 97\u003c\/p\u003e \u003cp\u003eChapter Summary 98\u003c\/p\u003e \u003cp\u003eKey Terms 98\u003c\/p\u003e \u003cp\u003ePractice Activities 99\u003c\/p\u003e \u003cp\u003eReferences 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: This Means That 102\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMetaphor\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eLife is a Puzzle 102\u003c\/p\u003e \u003cp\u003eKey Learning Objectives 104\u003c\/p\u003e \u003cp\u003eChapter Overview 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMetaphor: When \u003ci\u003eThis \u003c\/i\u003eStands for \u003ci\u003eThat \u003c\/i\u003e104\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFOCUS: Visual Metaphors Have Dramatic Effects on Your \u003ci\u003eOwn \u003c\/i\u003eCreativity 105\u003c\/p\u003e \u003cp\u003eMetaphor is All Around Us 106\u003c\/p\u003e \u003cp\u003eConceptual Metaphors 106\u003c\/p\u003e \u003cp\u003eTypes of Conceptual Metaphors 108\u003c\/p\u003e \u003cp\u003eMetaphor’s Extended Family 110\u003c\/p\u003e \u003cp\u003eVisual Metaphors 111\u003c\/p\u003e \u003cp\u003eFOCUS: Funny . . . and\u003c\/p\u003e \u003cp\u003eSometimes Creepy 113\u003c\/p\u003e \u003cp\u003eFOCUS: Culture Clash: When Visual Metaphors Can Misfire 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVisual Metaphor Lessons from the Media 118\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThree Categories of Visual Metaphors 118\u003c\/p\u003e \u003cp\u003eFOCUS: Verizon’s “Better Matters” Campaign Showcases Visual Metaphors 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVisual Metaphor Criticism 122\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExample Analysis 123\u003c\/p\u003e \u003cp\u003eApplying Visual Metaphor\u003c\/p\u003e \u003cp\u003eCriticism in Your Work 124\u003c\/p\u003e \u003cp\u003eChapter Summary 125\u003c\/p\u003e \u003cp\u003eKey Terms 125\u003c\/p\u003e \u003cp\u003ePractice Activities 126\u003c\/p\u003e \u003cp\u003eReferences 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Storytelling 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eVisual Narratives\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSimple Stories 129\u003c\/p\u003e \u003cp\u003eKey Learning Objectives 132\u003c\/p\u003e \u003cp\u003eChapter Overview 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePeople are Storytellers 132\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLook Below the Surface 132\u003c\/p\u003e \u003cp\u003eNarrative Paradigm Theory 134\u003c\/p\u003e \u003cp\u003eMyths and Archetypes 136\u003c\/p\u003e \u003cp\u003eFOCUS: Storytelling with Color 137\u003c\/p\u003e \u003cp\u003eFOCUS: Character Archetypes 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Art and Science of Visuals 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDescriptive Content and Literal Form 141\u003c\/p\u003e \u003cp\u003eFOCUS: Storytelling\u003c\/p\u003e \u003cp\u003ewith Graphics and Typography 143\u003c\/p\u003e \u003cp\u003eFigurative Imagery 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNarrative Criticism 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFOCUS: Ethical Implications of Storytelling Through Immersive Journalism 147\u003c\/p\u003e \u003cp\u003eAnalyzing Narratives 148\u003c\/p\u003e \u003cp\u003eExample Analysis 149\u003c\/p\u003e \u003cp\u003eApplying NPT and Visual Narrative Analysis in Your Work 151\u003c\/p\u003e \u003cp\u003ePractice Activities 152\u003c\/p\u003e \u003cp\u003eChapter Summary 153\u003c\/p\u003e \u003cp\u003eKey Terms 153\u003c\/p\u003e \u003cp\u003eReferences 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Visual Voices 156\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFantasy Themes\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePictures \u003ci\u003eCan \u003c\/i\u003eSpeak\u003c\/p\u003e \u003cp\u003eLouder than Words 156\u003c\/p\u003e \u003cp\u003eKey Learning Objectives 157\u003c\/p\u003e \u003cp\u003eChapter Overview 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEveryday Dramatizing: We’re all Drama Queens and Kings 158\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSymbolic Convergence Theory: A Merging of Imaginations 158\u003c\/p\u003e \u003cp\u003eKey Assumptions 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVisual Images Make Emotional Connections 162\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePuppy Love 162\u003c\/p\u003e \u003cp\u003eTrue Believers 162\u003c\/p\u003e \u003cp\u003eActivism 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMaster the Basic Concepts 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFantasy Theme Analysis 165\u003c\/p\u003e \u003cp\u003eFOCUS: Hands Up, Don’t Shoot: The Power of Visual Protests 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eApplying FTA to Visual Strategic Communication 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResearch 171\u003c\/p\u003e \u003cp\u003ePublic Relations: City Images and Political Campaigns 173\u003c\/p\u003e \u003cp\u003eFOCUS: Political Issue Advertising 174\u003c\/p\u003e \u003cp\u003ePublic Affairs: Questioning News Sources 175\u003c\/p\u003e \u003cp\u003eNews Coverage: The Pope, a Nobel Prize, and a Nice Grown-Up 176\u003c\/p\u003e \u003cp\u003eMagazines: Voices from, and for, Teens 176\u003c\/p\u003e \u003cp\u003eFOCUS: Where to Find Symbolic Convergence? Nonprofit Fundraising Campaigns 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHow to Analyze and Create Visual Symbolic Messages 178\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFantasy Theme Analysis 178\u003c\/p\u003e \u003cp\u003eExample of a Simple F TA Analysis 179\u003c\/p\u003e \u003cp\u003eYour First Fantasy Theme Analysis 181\u003c\/p\u003e \u003cp\u003eApplying Fantasy Theme Analysis 181\u003c\/p\u003e \u003cp\u003eChapter Summary 183\u003c\/p\u003e \u003cp\u003eKey Terms 184\u003c\/p\u003e \u003cp\u003ePractice Activities 184\u003c\/p\u003e \u003cp\u003eReferences 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Using Visuals in Professional Communication 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Advertising 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e#FaceAnything 189\u003c\/p\u003e \u003cp\u003eKey Learning Objectives 191\u003c\/p\u003e \u003cp\u003eChapter Overview 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePhotography in Society 192\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA History of Photographic Influence 192\u003c\/p\u003e \u003cp\u003eFOCUS: Culture Jamming Creates a Visual Battlefield 194\u003c\/p\u003e \u003cp\u003eStrategic Visual Communication 196\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Power of Visuals in Advertising 196\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHistorical Snapshots 196\u003c\/p\u003e \u003cp\u003eFOCUS: The Early Image Makers 197\u003c\/p\u003e \u003cp\u003eVisual Rhetoric in Advertising 199\u003c\/p\u003e \u003cp\u003eFOCUS: Color and Contrast 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Contemporary Advertising Landscape 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSocial Media\/Mobile Visual Messaging 203\u003c\/p\u003e \u003cp\u003eE-mail Marketing with Visuals 204\u003c\/p\u003e \u003cp\u003eOutdoor and Ambient Visuals 204\u003c\/p\u003e \u003cp\u003eTelevisual Ads 206\u003c\/p\u003e \u003cp\u003eProduct Placement 206\u003c\/p\u003e \u003cp\u003eChapter Summary 209\u003c\/p\u003e \u003cp\u003eKey Terms 209\u003c\/p\u003e \u003cp\u003ePractice Activities 209\u003c\/p\u003e \u003cp\u003eReferences 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Public Relations 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFearless Girl 213\u003c\/p\u003e \u003cp\u003eKey Learning Objectives 215\u003c\/p\u003e \u003cp\u003eChapter Overview 215\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA Brief History of PR: How Visuals Defined It 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Golden Age of Press Agentry: Publicity Stunts 216\u003c\/p\u003e \u003cp\u003eHistorical Snapshot: Popular Culture Images of the PR Practitioner 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Power of Visuals in the Modern ERA of PR 218\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEnvironmental Issues 218\u003c\/p\u003e \u003cp\u003eNonprofit and Activist PR 220\u003c\/p\u003e \u003cp\u003eFOCUS: What Does Mental\u003c\/p\u003e \u003cp\u003eHealth Look Like? 221\u003c\/p\u003e \u003cp\u003ePolitical Communication 223\u003c\/p\u003e \u003cp\u003eFOCUS: The Art of Making a Political Ad Feel Like an Uplifting Movie 225\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVisual Rhetoric Strategies in PR Campaigns 226\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunicating CSR with Facts, Credibility, and Emotion 226\u003c\/p\u003e \u003cp\u003eVisual Persuasion in Risk, Issue, and Crisis Management 228\u003c\/p\u003e \u003cp\u003eCity Branding and Destination Image-Making 229\u003c\/p\u003e \u003cp\u003eChapter Summary 233\u003c\/p\u003e \u003cp\u003eKey Terms 234\u003c\/p\u003e \u003cp\u003ePractice Activities 234\u003c\/p\u003e \u003cp\u003eReferences 234\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Journalism 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRefugee Border Crisis 237\u003c\/p\u003e \u003cp\u003eKey Learning Objectives 239\u003c\/p\u003e \u003cp\u003eChapter Overview 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePhotojournalism 240\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eArchived Visual Evidence 240\u003c\/p\u003e \u003cp\u003ePhotojournalists and Popular Culture 241\u003c\/p\u003e \u003cp\u003eFOCUS: The Seven Sisters and their Influence 243\u003c\/p\u003e \u003cp\u003eLoss of Professional Photography 245\u003c\/p\u003e \u003cp\u003eTelevision 246\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNews: Visual Society. Visual Anxiety 247\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe How and Why of News 247\u003c\/p\u003e \u003cp\u003eFOCUS: Seeing the Refugee 248\u003c\/p\u003e \u003cp\u003eDigital Manipulation 249\u003c\/p\u003e \u003cp\u003eFOCUS: Deepfakes Challenge Our Trust in Reality 251\u003c\/p\u003e \u003cp\u003eEthical Dilemmas 252\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDigital Innovations and Social Media 253\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInstagram 253\u003c\/p\u003e \u003cp\u003eSocial Media as Launch Pad 254\u003c\/p\u003e \u003cp\u003eVideo’s Giant Wave 254\u003c\/p\u003e \u003cp\u003eBest Practices for News Sites 255\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCritical Engagement with News Visuals 256\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMorality Metaphors in News Front Pages 256\u003c\/p\u003e \u003cp\u003eVisual Narratives in Editorial Cartoons 257\u003c\/p\u003e \u003cp\u003eVisual Rhetoric of Political Satire 258\u003c\/p\u003e \u003cp\u003eRacist Visual Framing in \u003ci\u003eNational Geographic \u003c\/i\u003e260\u003c\/p\u003e \u003cp\u003eFOCUS: Magazines, Women, and Sexuality 262\u003c\/p\u003e \u003cp\u003eChapter Summary 264\u003c\/p\u003e \u003cp\u003eKey Terms 265\u003c\/p\u003e \u003cp\u003ePractice Activities 265\u003c\/p\u003e \u003cp\u003eReferences 266\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Organizations 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1984 269\u003c\/p\u003e \u003cp\u003eKey Learning Objectives 272\u003c\/p\u003e \u003cp\u003eChapter Overview 272\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVisual Modes 273\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFour Major Areas 273\u003c\/p\u003e \u003cp\u003eUnderstanding Organizations as Cultures 274\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBecoming a Culture Detective 277\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eValues and Visuals 278\u003c\/p\u003e \u003cp\u003eFOCUS: User-Generated Videos in the Workplace 279\u003c\/p\u003e \u003cp\u003eVisual Cues in Marketing\u003c\/p\u003e \u003cp\u003eand Promotion 279\u003c\/p\u003e \u003cp\u003e\u003cb\u003eImages Gone Wrong 280\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eControversies and Crises 280\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Power of Visuals in Organizational Communication 282\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunicating Interpersonally: You’re the Visual 282\u003c\/p\u003e \u003cp\u003eFOCUS: Hey, You! 282\u003c\/p\u003e \u003cp\u003eCommunicating Using Digital Media 283\u003c\/p\u003e \u003cp\u003eHow to Use GIFs in the Workplace 284\u003c\/p\u003e \u003cp\u003eHow To Put the Visual Edge in Presentations 284\u003c\/p\u003e \u003cp\u003eFOCUS: Using Visual Systems to Drive Business Results 286\u003c\/p\u003e \u003cp\u003eChapter Summary 288\u003c\/p\u003e \u003cp\u003eKey Terms 288\u003c\/p\u003e \u003cp\u003ePractice Activities 289\u003c\/p\u003e \u003cp\u003eReferences 291\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Intercultural Communication 293\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWelcome to Middle Earth 293\u003c\/p\u003e \u003cp\u003eKey Learning Objectives 296\u003c\/p\u003e \u003cp\u003eChapter Overview 296\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWays of Looking at Intercultural Communication and its Place in Mass Communication 296\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntercultural Visual Communication 297\u003c\/p\u003e \u003cp\u003eFOCUS: The Founders: Hall and Hofstede 297\u003c\/p\u003e \u003cp\u003eCorporate Intercultural Communication 299\u003c\/p\u003e \u003cp\u003eIntercultural Communication and the News 301\u003c\/p\u003e \u003cp\u003eFOCUS: La Peña: Intercultural Understanding and Social Justice 303\u003c\/p\u003e \u003cp\u003eIntercultural Communication in Nonprofit Organizations 304\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCultural Imagery and its Ethical Implications 305\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFair LGBTQ+ Reporting 306\u003c\/p\u003e \u003cp\u003eFOCUS: First Impartial LGBTQ+ Global News Service Confronts Stereotypes 306\u003c\/p\u003e \u003cp\u003eHonored and Misused Cultural Symbols 308\u003c\/p\u003e \u003cp\u003eAds Lost in Translation 309\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDeconstructing Intercultural Imagery 309\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCulture-Specific Public Relations 310\u003c\/p\u003e \u003cp\u003eFOCUS: Using Photography to Build Intercultural Literacy 311\u003c\/p\u003e \u003cp\u003eThe Transcultural Greenspeak of Greenpeace 312\u003c\/p\u003e \u003cp\u003eChapter Summary 315\u003c\/p\u003e \u003cp\u003eKey Terms 315\u003c\/p\u003e \u003cp\u003ePractice Activities 315\u003c\/p\u003e \u003cp\u003eReferences 316\u003c\/p\u003e \u003cp\u003eIndex 319\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJanis Teruggi Page\u003c\/b\u003e is Clinical Assistant Professor, Communication Department, University of Illinois at Chicago.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMargaret Duffy\u003c\/b\u003e is Executive Director, Novak Leadership Institute and Professor of Strategic Communication, University of Missouri.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTeaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eVisual Communication: Insights and Strategies\u003c\/i\u003e explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. \u003c\/p\u003e\u003cp\u003eThe authors provide an overview of theoretically-informed literacy and critical  analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReveals how to analyze visual imagery\u003c\/li\u003e  \u003cli\u003eIntroduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained\u003c\/li\u003e   \u003cli\u003eCombines research, theory, and professional practice of visual communication\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eDesigned for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, \u003ci\u003eVisual Communication: Insights and Strategies\u003c\/i\u003e reveals how to apply rhetorical theories to visual imagery.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990457860325,"sku":"NP9781119226475","price":52.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119226475.jpg?v=1761787908","url":"https:\/\/k12savings.com\/es\/products\/visual-communication-isbn-9781119226475","provider":"K12savings","version":"1.0","type":"link"}