{"product_id":"virtual-monopoly-isbn-9781857882841","title":"Virtual Monopoly","description":"\u003cb\u003eFrom creative advantage to virtual monopoly\u003c\/b\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eRights of all kinds are in the news daily - from illegal downloading to \"brand bullying\" to the patenting of the human genome. However, the media reports provide only a snapshot of a much bigger picture. \u003ci\u003eVirtual Monopoly\u003c\/i\u003e offers new insights into the major shifts taking place behind the headlines - developments that allow companies of any size to leverage their creative advantage. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003ci\u003eVirtual Monopoly\u003c\/i\u003e offers a radical vision of the new economics at play in today's world, in which creative vision is the starting point and intellectual property the enabling currency. Breakthrough creativity is becoming the last great untapped source of sustainable advantage; barriers are needed to protect that creative advantage from competitors and do business. Christopher Pike demonstrates how to establish exclusive business spaces by utilizing intellectual property rights. Copyrights, virtual rights, patents, trademarks and more are made clear in \u003ci\u003eVirtual Monopoly\u003c\/i\u003e.\u003c\/div\u003e","brand":"Nicholas Brealey","offers":[{"title":"Default Title","offer_id":44897201389797,"sku":"NP9781857882841","price":31.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_b031e63f-c34a-408d-b08a-08ea3b4c1a21.jpg?v=1773107399","url":"https:\/\/k12savings.com\/es\/products\/virtual-monopoly-isbn-9781857882841","provider":"K12savings","version":"1.0","type":"link"}