{"product_id":"vespa-isbn-9780760368527","title":"Vespa","description":"\u003cb\u003ePerfect in its compactness, in its functionality, and in its widely imitated design, the Vespa scooter is not only a means of transport, but a true icon. In celebration of Vespa's 75th anniversary, \u003ci\u003eVespa: Style and Passion \u003c\/i\u003eis the lavishly illustrated official history of the legendary scooters and the culture they've inspired.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e Introduced by the Italian firm \u003cb\u003ePiaggio \u003c\/b\u003ein 1946 with the \u003cb\u003emodel 98\u003c\/b\u003e, Vespa enjoyed quick success. The scooters’ diminutive size and affordability were perfect for promoting postwar mobility. But as with most novel designs, it would also be highly imitated, destined for icon status. From Piaggio’s origins to the first Vespa prototypes to today's forward-looking \u003cb\u003eElettrica\u003c\/b\u003e model, \u003ci\u003eVespa: Style and Passion \u003c\/i\u003eis the ultimate retrospective of this beloved brand.\u003cbr\u003e\u003cbr\u003e A rich selection of visuals includes \u003cb\u003edozens of studio images \u003c\/b\u003eof the most significant models from throughout Vespa history—including classics like the \u003cb\u003e125\u003c\/b\u003e, \u003cb\u003e150 GS\u003c\/b\u003e, \u003cb\u003eSuper Sprint\u003c\/b\u003e, \u003cb\u003ePrimavera\u003c\/b\u003e, and \u003cb\u003eRally\u003c\/b\u003e—as well as \u003cb\u003eperiod advertisements\u003c\/b\u003e, \u003cb\u003erare archival photographs\u003c\/b\u003e, and images of Vespas in popular culture and motorsport. \u003cb\u003eMod culture\u003c\/b\u003e, perhaps most responsible for spreading scooter culture, is also given its due with images of \u003cb\u003ecustomized Vespas\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eVespa: Style and Passion \u003c\/i\u003erelates with elan and high design the endless evolution of a marque that has conquered six continents, with 19 million units sold. The Vespa is \u003cb\u003enot simply a scooter, but \u003ci\u003ethe\u003c\/i\u003e scooter\u003c\/b\u003e, known and appreciated the world over—a rare example of a motor vehicle that survived crises and fashions, always remaining faithful to the original concept. This is \u003cb\u003ethe definitive story\u003c\/b\u003e of that influence.","brand":"Motorbooks","offers":[{"title":"Default Title","offer_id":44892483977445,"sku":"NP9780760368527","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_cc12c05b-cdfa-41c7-9755-439fe5f8b781.jpg?v=1773107381","url":"https:\/\/k12savings.com\/es\/products\/vespa-isbn-9780760368527","provider":"K12savings","version":"1.0","type":"link"}