{"product_id":"value-proposition-design-isbn-9781118968055","title":"Value Proposition Design","description":"\u003cp\u003e\u003cb\u003eThe authors of the international bestseller \u003ci\u003eBusiness Model Generation\u003c\/i\u003e explain how to create value propositions customers can’t resist\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eValue Proposition Design\u003c\/i\u003e helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.\u003cbr\u003e\u003cbr\u003eUsing the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eValue Proposition Design\u003c\/i\u003e is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.\u003cbr\u003e\u003cbr\u003eIn addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eValue Proposition Design\u003c\/i\u003e is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.\u003cbr\u003eValue Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.\"\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Canvas\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 Customer Profile 10\u003c\/p\u003e \u003cp\u003e1.2 Value Map 26\u003c\/p\u003e \u003cp\u003e1.3 Fit 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Design\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Prototyping Possibilities 74\u003c\/p\u003e \u003cp\u003e2.2 Starting Points 86\u003c\/p\u003e \u003cp\u003e2.3 Understanding Customers 104\u003c\/p\u003e \u003cp\u003e2.4 Making Choices 120\u003c\/p\u003e \u003cp\u003e2.5 Finding the Right Business Model 142\u003c\/p\u003e \u003cp\u003e2.6 Designing in Established organizations 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. Test\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 What to Test 188\u003c\/p\u003e \u003cp\u003e3.2 Testing Step-by-Step 196\u003c\/p\u003e \u003cp\u003e3.3 Experiment library 214\u003c\/p\u003e \u003cp\u003e3.4 Bringing it All Together 238\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Evolve\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Create Alignment 260\u003c\/p\u003e \u003cp\u003e4.2 Measure \u0026amp; Monitor 262\u003c\/p\u003e \u003cp\u003e4.3 Improve Relentlessly 264\u003c\/p\u003e \u003cp\u003e4.4 Reinvent Yourself Constantly 266\u003c\/p\u003e \u003cp\u003e4.5 Taobao: Reinventing (E-)Commerce 268\u003c\/p\u003e \u003cp\u003eGlossary 276\u003c\/p\u003e \u003cp\u003eCore Team 278\u003c\/p\u003e \u003cp\u003ePrereaders 279\u003c\/p\u003e \u003cp\u003eBios 280\u003c\/p\u003e \u003cp\u003eIndex 282\u003c\/p\u003e   \u003cp\u003eA guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBad Value Proposition Design\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990445998309,"sku":"NP9781118968055","price":37.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118968055.jpg?v=1761787862","url":"https:\/\/k12savings.com\/es\/products\/value-proposition-design-isbn-9781118968055","provider":"K12savings","version":"1.0","type":"link"}