{"product_id":"ux-for-dummies-isbn-9781118852781","title":"UX For Dummies","description":"\u003cb\u003eGet up to speed quickly on the latest in user experience strategy and design\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eUX For Dummies\u003c\/i\u003e is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design.\u003c\/p\u003e \u003cp\u003eWhether it's the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-computer interaction design, and extends it to address all aspects of a product or service as perceived by users. \u003ci\u003eUX For Dummies\u003c\/i\u003e provides comprehensive guidance to professionals looking to understand and apply effective UX strategies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDefines UX and offers assistance with determining users and modelling the user experience\u003c\/li\u003e \u003cli\u003eProvides details on creating a content strategy and building information architectures\u003c\/li\u003e \u003cli\u003eExplores visual design and designing for specific channels\u003c\/li\u003e \u003cli\u003eDelves into UX testing and methods for keeping your site relevant\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe UX field is growing rapidly as companies realise that meeting your business goals requires a web presence aligned with customer needs. This alignment demands smart strategy and even smarter design. Consultants, designers and practitioners must all be on board if the result is to be cohesive and effective. \u003ci\u003eUX For Dummies\u003c\/i\u003e provides the information and expert advice you need to get up to speed quickly.\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started with UX 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Defining UX and the Process 7\u003c\/p\u003e \u003cp\u003eChapter 2: Examining Why You Should Use UX 25\u003c\/p\u003e \u003cp\u003eChapter 3: Determining Your Users 37\u003c\/p\u003e \u003cp\u003eChapter 4: Modeling the Experience 57\u003c\/p\u003e \u003cp\u003eChapter 5: Understanding UX as (R)evolution 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Components of Design 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Taming the Beast: Understanding What You Do and Don’t Have 91\u003c\/p\u003e \u003cp\u003eChapter 7: Developing Content Strategy 111\u003c\/p\u003e \u003cp\u003eChapter 8: Designing the Content Strategy 131\u003c\/p\u003e \u003cp\u003eChapter 9: Building the Information Architecture 155\u003c\/p\u003e \u003cp\u003eChapter 10: Designing for Specific Channels 175\u003c\/p\u003e \u003cp\u003eChapter 11: Diving into Visual Design 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Your UX in Action 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: Testing: How It Can Save Your UX 219\u003c\/p\u003e \u003cp\u003eChapter 13: Measuring Your UX to Keep It Relevant 235\u003c\/p\u003e \u003cp\u003eChapter 14: Making It Past the Finish Line 257\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: The Part of Tens 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Reasons Why the User Is Your Most Important Consideration 273\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Ways to Ensure That Your UX Is Best in Class 279\u003c\/p\u003e \u003cp\u003eChapter 17: Ten UX Principles That Never Change 285\u003c\/p\u003e \u003cp\u003eGlossary 289\u003c\/p\u003e \u003cp\u003eIndex 299\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDonald Chesnut\u003c\/b\u003e is Chief Experience Officer and global lead for Experience Design at SapientNitro, one of the world’s leading agencies in User Experience Design. \u003cb\u003eKevin Nichols\u003c\/b\u003e is Director and Global Practice Lead for Content Strategy at SapientNitro.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEffectively apply UX strategies\u003c\/li\u003e \u003cli\u003eDetermine your users to create a meaningful experience\u003c\/li\u003e \u003cli\u003eBuild information architecture and content strategy\u003c\/li\u003e \u003cli\u003eEmbrace testing and metrics to keep your experience relevant\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eApply UX strategies that align with business goals\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you want to learn the tools and techniques necessary for effective user experience (UX) design, this hands-on guide has you covered. Written by a team of experts from one of the world’s leading UX consultancies, \u003ci\u003eUX For Dummies\u003c\/i\u003e defines what UX is, why you should focus on it, and how you can embrace best practices. What are you waiting for?\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe A-Z of UX — get the lowdown on UX basics, from understanding how a typical UX project works to how it benefits your business—and everything in between\u003c\/li\u003e \u003cli\u003eTame the beast — survey your competitors, develop content strategy, build the information architecture, and design for specific channels\u003c\/li\u003e \u003cli\u003eDive into visual design — develop mood boards; understand typography, color, and photography; build design comps; and create style guides\u003c\/li\u003e \u003cli\u003ePut it into action — find out how testing can save your UX, measure your UX and keep it relevant, bring in the experts, and more\u003c\/li\u003e \u003cli\u003e“X” points on UX — discover 10 reasons the user is your most important consideration, 10 UX principles that never change, and 10 ways to ensure your UX is best in class\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe benefits of good UX design\u003c\/li\u003e \u003cli\u003eThe building blocks of the UX design process\u003c\/li\u003e \u003cli\u003eInfo on user experience versus usability\u003c\/li\u003e \u003cli\u003eTips on designing a user journey\u003c\/li\u003e \u003cli\u003eWays to determine appropriate content for your users\u003c\/li\u003e \u003cli\u003eGuidance on creating a sitemap\u003c\/li\u003e \u003cli\u003eCommon testing myths in UX\u003c\/li\u003e \u003cli\u003eThe scoop on capturing and reporting metrics\u003c\/li\u003e \u003cli\u003eWhere to find UX help\u003c\/li\u003e \u003cli\u003eDetermining who your users are\u003c\/li\u003e \u003cli\u003eKeeping your UX relevant\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47990443540709,"sku":"NP9781118852781","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118852781.jpg?v=1761787851","url":"https:\/\/k12savings.com\/es\/products\/ux-for-dummies-isbn-9781118852781","provider":"K12savings","version":"1.0","type":"link"}