{"product_id":"user-experience-design-isbn-9781119829201","title":"User Experience Design","description":"\u003cp\u003e\u003cb\u003eIgniting business growth through UX \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their wallets. Organizations realize they need to adapt quickly but don’t know how or where to start.  \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eUser Experience Design: A Practical Playbook to Fuel Business Growth\u003c\/i\u003e, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.  \u003c\/p\u003e \u003cp\u003eYou’ll discover:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy putting users at the center of strategy leads to an almost unfair competitive advantage \u003c\/li\u003e \u003cli\u003eWays to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable \u003c\/li\u003e \u003cli\u003eCommon shortfalls that prevent organizations from reaping the value of experience design   \u003c\/li\u003e \u003cli\u003e27 proven “plays” from the UXReactor playbook to put concepts into practice \u003c\/li\u003e \u003cli\u003eGame planning examples to execute at different levels of an organization \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA comprehensive and practical book for everyone involved in the transformation — business leaders, design leaders, product managers, engineers, and designers — \u003ci\u003eUser Experience Design: A Practical Playbook to Fuel Business Growth\u003c\/i\u003e is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers. \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 – Play to win\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 CASE STUDY OF ALTEDUKATION\u003c\/p\u003e \u003cp\u003eGoing digital is not the sole determinant of great outcomes\u003c\/p\u003e \u003cp\u003eChapter 2 INTRODUCTION\u003c\/p\u003e \u003cp\u003eMerging roles of business, technology, and design\u003c\/p\u003e \u003cp\u003eChapter 3 THE USER EXPERIENCE PROBLEM\u003c\/p\u003e \u003cp\u003eUnderstanding this problem is half the battle\u003c\/p\u003e \u003cp\u003eChapter 4 EXPERIENCE VALUE CHAIN\u003c\/p\u003e \u003cp\u003eCreating business value by solving the user experience problem\u003c\/p\u003e \u003cp\u003eChapter 5 BUSINESS INSANITY\u003c\/p\u003e \u003cp\u003eDoing the same thing and expecting a different result\u003c\/p\u003e \u003cp\u003eChapter 6 TWO CASE STUDIES OF EXPERIENCE TRANSFORMATION\u003c\/p\u003e \u003cp\u003eLearning from the leaders\u003c\/p\u003e \u003cp\u003eChapter 7 GETTING THE SYSTEM RIGHT\u003c\/p\u003e \u003cp\u003eImplementing four elements of a winning system\u003c\/p\u003e \u003cp\u003eChapter 8 MINDSETS OF A USER-CENTRIC ORGANIZATION\u003c\/p\u003e \u003cp\u003eWhat can we learn from a 15th century polymath\u003c\/p\u003e \u003cp\u003eChapter 9 THE EXPERIENCE DESIGN PROCESS\u003c\/p\u003e \u003cp\u003eCreating a structure that facilitates success\u003c\/p\u003e \u003cp\u003eChapter 10 GETTING THE RIGHT PEOPLE RIGHT\u003c\/p\u003e \u003cp\u003eAligning skills, roles, and personnel in a user-centric organization\u003c\/p\u003e \u003cp\u003eChapter 11 THE TRANSFORMATION STARTS WITH YOU\u003c\/p\u003e \u003cp\u003ePreparing yourself to lead the charge\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 27 PLAYS TO PRACTICE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 HOW TO NAVIGATE THE PLAYBOOK\u003c\/p\u003e \u003cp\u003eCreating your own learning journey based on your intent\u003c\/p\u003e \u003cp\u003eChapter 13 HOW TO READ A PLAY\u003c\/p\u003e \u003cp\u003eUnderstanding the mindful way of getting to your intent\u003c\/p\u003e \u003cp\u003eChapter 14 USER EMPATHY PLAY\u003c\/p\u003e \u003cp\u003eHow do I develop enough understanding to truly empathize with my user?\u003c\/p\u003e \u003cp\u003eChapter 15 INTRODUCTION - EXPERIENCE STRATEGY\u003c\/p\u003e \u003cp\u003eBuilding the right scaffolding for a user-centric organization\u003c\/p\u003e \u003cp\u003eChapter 16 CULTURE DESIGN PLAY\u003c\/p\u003e \u003cp\u003eHow do I foster a user-first organizational environment?\u003c\/p\u003e \u003cp\u003eChapter 17 SHARED EMPATHY PLAY\u003c\/p\u003e \u003cp\u003eHow do I grow the collective empathy of my organization?\u003c\/p\u003e \u003cp\u003eChapter 18 EXPERIENCE ECOSYSTEM PLAY\u003c\/p\u003e \u003cp\u003eHow do I build a seamless experience for the user across the entire ecosystem?\u003c\/p\u003e \u003cp\u003eChapter 19 EXPERIENCE ROADMAP PLAY\u003c\/p\u003e \u003cp\u003eHow do I create a roadmap centered around the experience of a user?\u003c\/p\u003e \u003cp\u003eChapter 20 EXPERIENCE VISION PLAY\u003c\/p\u003e \u003cp\u003eHow do I create an experience vision that activates my organization?\u003c\/p\u003e \u003cp\u003eChapter 21 HIRING PLAY\u003c\/p\u003e \u003cp\u003eHow do I hire Experience Practitioners?\u003c\/p\u003e \u003cp\u003eChapter 22 CAREER LADDER PLAY\u003c\/p\u003e \u003cp\u003eHow do I enable Experience Practitioners to grow professionally in their careers?\u003c\/p\u003e \u003cp\u003eChapter 23 EXPERIENCE TRANSFORMATION PROGRAM PLAY\u003c\/p\u003e \u003cp\u003eHow do I build a robust program around Experience Transformation?\u003c\/p\u003e \u003cp\u003eChapter 24 INTRODUCTION - USER RESEARCH INSIGHTS\u003c\/p\u003e \u003cp\u003eBuilding and activating the portfolio of insights\u003c\/p\u003e \u003cp\u003eChapter 25 PICKING A RESEARCH METHOD PLAY\u003c\/p\u003e \u003cp\u003eHow do I know which method to use to gather insights?\u003c\/p\u003e \u003cp\u003eChapter 26 RESEARCH RECRUITMENT PLAY\u003c\/p\u003e \u003cp\u003eHow do I recruit the right participants for user research?\u003c\/p\u003e \u003cp\u003eChapter 27 RESEARCH QUALITY PLAY\u003c\/p\u003e \u003cp\u003eHow do I ensure rigor in my user research?\u003c\/p\u003e \u003cp\u003eChapter 28 EXPERIENCE METRICS PLAY\u003c\/p\u003e \u003cp\u003eHow do I measure the success and quality of my user’s experience?\u003c\/p\u003e \u003cp\u003eChapter 29 INSIGHTS CURATION PLAY\u003c\/p\u003e \u003cp\u003eHow do I consolidate and leverage research insights?\u003c\/p\u003e \u003cp\u003eChapter 30 USER RESEARCH PROGRAM PLAY\u003c\/p\u003e \u003cp\u003eHow do I run an effective research program?\u003c\/p\u003e \u003cp\u003eChapter 31 INTRODUCTION - PRODUCT THINKING\u003c\/p\u003e \u003cp\u003eBuilding a system to identify, prioritize and coordinate the right problems\u003c\/p\u003e \u003cp\u003eChapter 32 EXPERIENCE BENCHMARKING PLAY\u003c\/p\u003e \u003cp\u003eHow do I define baseline and “best-in-class” product experiences?\u003c\/p\u003e \u003cp\u003eChapter 33 EXPERIENCE DESIGN BRIEF PLAY\u003c\/p\u003e \u003cp\u003eHow do I align for success at the beginning of the design phase?\u003c\/p\u003e \u003cp\u003eChapter 34 DESIGN PROBLEMS AND OPPORTUNITIES PLAY\u003c\/p\u003e \u003cp\u003eHow do I decide what are the right problems to solve?\u003c\/p\u003e \u003cp\u003eChapter 35 PRODUCT EXPERIENCE PLANNING PLAY\u003c\/p\u003e \u003cp\u003eHow do I ensure the delivery of a great product experience?\u003c\/p\u003e \u003cp\u003eChapter 36 CROSS-FUNCTIONAL COLLABORATION PLAY\u003c\/p\u003e \u003cp\u003eHow do I collaborate across the organization to drive seamless and informed product experience design?\u003c\/p\u003e \u003cp\u003eChapter 37 PRODUCT THINKING PROGRAM PLAY\u003c\/p\u003e \u003cp\u003eHow do I catalyze great product experiences?\u003c\/p\u003e \u003cp\u003eChapter 38 INTRODUCTION - EXPERIENCE DESIGN DOING\u003c\/p\u003e \u003cp\u003eBuilding an effective “solutioning” rhythm in your organization\u003c\/p\u003e \u003cp\u003eChapter 39 WORKFLOW DESIGN PLAY\u003c\/p\u003e \u003cp\u003eHow do I systematically optimize and design experiences?\u003c\/p\u003e \u003cp\u003eChapter 40 DETAILED DESIGN PLAY\u003c\/p\u003e \u003cp\u003eHow do I hone in on effective and quality designs?\u003c\/p\u003e \u003cp\u003eChapter 41 EXPERIENCE DESIGN REVIEW PLAY\u003c\/p\u003e \u003cp\u003eHow should an experience design review be run?\u003c\/p\u003e \u003cp\u003eCHAPTER 42 DESIGN SYSTEM PLAY\u003c\/p\u003e \u003cp\u003eHow do I build and scale experience designs with high consistency\u003c\/p\u003e \u003cp\u003eand quality?\u003c\/p\u003e \u003cp\u003eCHAPTER 43 DESIGN QUALITY ASSURANCE (QA) PLAY\u003c\/p\u003e \u003cp\u003eHow do I test the quality of the delivered vs. engineered experience\u003c\/p\u003e \u003cp\u003edesigns?\u003c\/p\u003e \u003cp\u003eCHAPTER 44 EXPERIENCE DESIGN DOING PROGRAM PLAY\u003c\/p\u003e \u003cp\u003eHow do I run an effective Experience Design Doing Program?\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Gametime\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 45 A BUSINESS LEADER’S GAME PLAN\u003c\/p\u003e \u003cp\u003eContrasting the journey of two leaders in different business contexts\u003c\/p\u003e \u003cp\u003eChapter 46 A DESIGN LEADER’S GAME PLAN\u003c\/p\u003e \u003cp\u003eTwo journeys: Mature bv.d vs. Immature bv.d\u003c\/p\u003e \u003cp\u003eChapter 47 A DESIGN PRACTITIONER’S GAME PLAN\u003c\/p\u003e \u003cp\u003eA journey of a successful experience strategist\u003c\/p\u003e \u003cp\u003eChapter 48 A NEWBIE PRACTITIONER’S GAME PLAN\u003c\/p\u003e \u003cp\u003eThe successful transition of an architect and a communication major\u003c\/p\u003e \u003cp\u003eChapter 49 A DESIGN COLLABORATOR’S GAME PLAN\u003c\/p\u003e \u003cp\u003eA product manager and an engineers journey to becoming awesome collaborators\u003c\/p\u003e \u003cp\u003eChapter 50 THE EXPERIENCE PRACTITIONER’S MANIFESTO\u003c\/p\u003e \u003cp\u003eA practitioner’s commitment to designing an awesome user experience\u003c\/p\u003e \u003cp\u003eChapter 51 THE LEADING BY EXPERIENCE MANIFESTO -\u003c\/p\u003e \u003cp\u003eA leader’s commitment to driving business value through user experience design\u003c\/p\u003e \u003cp\u003eINDEX\u003c\/p\u003e \u003cp\u003e\u003cb\u003eARCHITECT YOUR UNFAIR COMPETITIVE ADVANTAGE THROUGH USER EXPERIENCE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe most powerful differentiator in business today is the user’s experience with a company’s digital product or service.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eConsumers embrace digital products that perform flawlessly and integrate seamlessly into their personal and professional lives — and reject those that don’t. Companies that exceed a user's expectations and deliver delightful experiences build an insurmountable competitive advantage. \u003c\/p\u003e\u003cp\u003eDistilled from decades of industry experience and practiced by teammates at the fastest growing experience design firm in Silicon Valley, \u003cb\u003e\u003ci\u003eUser Experience Design: A Practical Playbook to Fuel Business Growth\u003c\/i\u003e\u003c\/b\u003e is designed to help leaders and practitioners adapt quickly by putting users at the very center of their businesses. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou’ll discover…  \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy putting\u003cb\u003e users at the center of business strategy\u003c\/b\u003e leads to an almost unfair competitive advantage\u003c\/li\u003e \u003cli\u003eHow to \u003cb\u003ebuild an organizational system\u003c\/b\u003e that delivers a superior user experience that is replicable, consistent, and scalable\u003c\/li\u003e \u003cli\u003eHow four key factors — \u003cb\u003eMindset, Process, People,\u003c\/b\u003e and \u003cb\u003eEnvironment \u003c\/b\u003e— combine to drive groundbreaking business results\u003c\/li\u003e \u003cli\u003eHow to transform key \u003cb\u003econcepts into real-world practice\u003c\/b\u003e and get your most urgent “how do I” questions answered through 27 proven plays \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003e“A practical guide for how the best companies leverage design to drive disproportionate returns… a treasure trove of anecdotes, case studies, and practical examples.”\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e—Lewis Black, CEO, Actian \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e“A valuable reference no matter what stage of User Experience Design maturity your organization has reached.”\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e—Amy Lokey, SVP, Global Head of Design, ServiceNow \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e“Required reading for business leaders.”\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e—Venk Shukla, General Partner, Monta Vista Capital \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e“Wish I had these experience frameworks early on in my career.”\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e—Arin Bhowmick, Chief Design Officer and Group Vice President, IBM Products \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e“A must-read for not only UX professionals, but also for executives of all functions.”\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e—Bora Chung, Chief Experience Officer, Bill.com\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990441967845,"sku":"NP9781119829201","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119829201.jpg?v=1761787844","url":"https:\/\/k12savings.com\/es\/products\/user-experience-design-isbn-9781119829201","provider":"K12savings","version":"1.0","type":"link"}