{"product_id":"unstructured-data-analytics-isbn-9781119129752","title":"Unstructured Data Analytics","description":"\u003cp\u003e\u003cb\u003eTurn unstructured data into valuable business insight\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnstructured Data Analytics\u003c\/i\u003e provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices.\u003c\/p\u003e \u003cp\u003eRoughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work.\u003c\/p\u003e \u003cp\u003eSupported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence.\u003c\/p\u003e \u003cp\u003eYou will learn:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to increase Customer Acquisition and Customer Retention with UDA\u003c\/li\u003e \u003cli\u003eThe Power of UDA for Fraud Detection and Prevention\u003c\/li\u003e \u003cli\u003eThe Power of UDA in Human Capital Management \u0026amp; Human Resource\u003c\/li\u003e \u003cli\u003eThe Power of UDA in Health Care and Medical Research\u003c\/li\u003e \u003cli\u003eThe Power of UDA in National Security\u003c\/li\u003e \u003cli\u003eThe Power of UDA in Legal Services\u003c\/li\u003e \u003cli\u003eThe Power of UDA for product development\u003c\/li\u003e \u003cli\u003eThe Power of UDA in Sports\u003c\/li\u003e \u003cli\u003eThe future of UDA\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFrom small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. \u003ci\u003eUnstructured Data Analytics\u003c\/i\u003e lays this space open for examination, and provides a solid framework for beginning meaningful analysis.\u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Age of Advanced Business Analytics 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eWhy the Analytics Hype Today? 5\u003c\/p\u003e \u003cp\u003eA Short History of Data Analytics 15\u003c\/p\u003e \u003cp\u003eWhat Is the Analytics Age? 22\u003c\/p\u003e \u003cp\u003eInterview with Wayne Thompson, Chief Data Scientist at\u003c\/p\u003e \u003cp\u003eSAS Institute 23\u003c\/p\u003e \u003cp\u003eKey Takeaways 28\u003c\/p\u003e \u003cp\u003eNotes 29\u003c\/p\u003e \u003cp\u003eFurther Reading 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Unstructured Data Analytics: The Next Frontier of Analytics Innovation 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 33\u003c\/p\u003e \u003cp\u003eWhat Is UDA? 35\u003c\/p\u003e \u003cp\u003eWhy UDA Today? 39\u003c\/p\u003e \u003cp\u003eThe UDA Industry 48\u003c\/p\u003e \u003cp\u003eUses of UDA 51\u003c\/p\u003e \u003cp\u003eHow UDA Works 52\u003c\/p\u003e \u003cp\u003eWhy UDA Is the Next Analytical Frontier? 54\u003c\/p\u003e \u003cp\u003eInterview with Seth Grimes on Analytics as the Next\u003c\/p\u003e \u003cp\u003eBusiness Frontier 58\u003c\/p\u003e \u003cp\u003eUDA Success Stories 60\u003c\/p\u003e \u003cp\u003eThe Golden Age of UDA 64\u003c\/p\u003e \u003cp\u003eKey Takeaways 65\u003c\/p\u003e \u003cp\u003eNotes 66\u003c\/p\u003e \u003cp\u003eFurther Reading 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Framework to Put UDA to Work 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 69\u003c\/p\u003e \u003cp\u003eWhy Have a Framework to Analyze Unstructured Data? 70\u003c\/p\u003e \u003cp\u003eThe IMPACT Cycle Applied to Unstructured Data 72\u003c\/p\u003e \u003cp\u003eText Parsing Example 81\u003c\/p\u003e \u003cp\u003eInterview with Cindy Forbes, Chief Analytics Officer and Executive Vice President at Manulife Financial 84\u003c\/p\u003e \u003cp\u003eCase Study 90\u003c\/p\u003e \u003cp\u003eKey Takeaways 106\u003c\/p\u003e \u003cp\u003eNotes 107\u003c\/p\u003e \u003cp\u003eFurther Reading 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 How to Increase Customer Acquisition and Retention with UDA 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Voice of the Customer: A Goldmine for\u003c\/p\u003e \u003cp\u003eUnderstanding Customers 109\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA for Customer\u003c\/p\u003e \u003cp\u003eAcquisition and Retention? 111\u003c\/p\u003e \u003cp\u003ePredictive Models and Online Marketing 117\u003c\/p\u003e \u003cp\u003eHow Does UDA Applied to Customer Acquisition Work? 118\u003c\/p\u003e \u003cp\u003eThe Power of UDA for E-mail Response and Ad Optimization 124\u003c\/p\u003e \u003cp\u003eHow to Drive More Conversion and Engagement with UDA Applied to Content 124\u003c\/p\u003e \u003cp\u003eHow UDA Applied to Customer Retention (Churn) Works 125\u003c\/p\u003e \u003cp\u003eWhat Is UDA Applied to Customer Acquisition? 129\u003c\/p\u003e \u003cp\u003eWhat Is UDA Applied to Customer Retention (Churn)? 135\u003c\/p\u003e \u003cp\u003eThe Power of UDA Powered by Virtual Agent 136\u003c\/p\u003e \u003cp\u003eBenefits of a Virtual Agent or AI Assistant for Customer Experience 138\u003c\/p\u003e \u003cp\u003eBenefits and Case Studies 139\u003c\/p\u003e \u003cp\u003eApplying UDA to Your Social Media Presence and Native Ads to Increase Acquisitions 151\u003c\/p\u003e \u003cp\u003eKey Takeaways 153\u003c\/p\u003e \u003cp\u003eNotes 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Power of UDA to Improve Fraud Detection and Prevention 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 157\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA for Fraud Detection and Prevention? 159\u003c\/p\u003e \u003cp\u003eBenefits of UDA 163\u003c\/p\u003e \u003cp\u003eWhat Is UDA for Fraud? 168\u003c\/p\u003e \u003cp\u003eHow UDA Works in Fraud Detection and Prevention 170\u003c\/p\u003e \u003cp\u003eUDA Framework for Fraud Detection and Prevention:\u003c\/p\u003e \u003cp\u003eInsurance 173\u003c\/p\u003e \u003cp\u003eMajor Fraud Detection and Prevention Techniques 176\u003c\/p\u003e \u003cp\u003eBest Practices Using UDA for Fraud Detection and Prevention 179\u003c\/p\u003e \u003cp\u003eInterview with Vishwa Kolla, Assistant Vice President Advanced Analytics at John Hancock Financial Services 182\u003c\/p\u003e \u003cp\u003eInterview with Diane Deperrois, General Manager South-East and Overseas Region, AXA 184\u003c\/p\u003e \u003cp\u003eKey Takeaways 187\u003c\/p\u003e \u003cp\u003eNotes 189\u003c\/p\u003e \u003cp\u003eFurther Reading 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The Power of UDA in Human Capital Management 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA in Human Resources? 191\u003c\/p\u003e \u003cp\u003eWhat Is UDA in HR? 193\u003c\/p\u003e \u003cp\u003eWhat Is UDA in HR Really About? 195\u003c\/p\u003e \u003cp\u003eThe Power of UDA in Online Recruitment: Supply and Demand Equation 196\u003c\/p\u003e \u003cp\u003eThe Power of UDA in Talent Sourcing Analytics 197\u003c\/p\u003e \u003cp\u003eThe Power of UDA in Talent Acquisition Analytics 205\u003c\/p\u003e \u003cp\u003eArtificial Intelligence as a Hiring Assistant 206\u003c\/p\u003e \u003cp\u003eThe Power of UDA in Talent Retention 207\u003c\/p\u003e \u003cp\u003eInterview with Arun Chidambaram, Director of Global workforce intelligence, Pfizer 208\u003c\/p\u003e \u003cp\u003eEmployee Performance Appraisal Data Review Feedback 210\u003c\/p\u003e \u003cp\u003eHow UDA Works 211\u003c\/p\u003e \u003cp\u003eBenefits of UDA in HR 212\u003c\/p\u003e \u003cp\u003eCase Studies 213\u003c\/p\u003e \u003cp\u003eInterview with Stephani Kingsmill, Executive Vice President and Chief Human Resource Officer, Manulife 213\u003c\/p\u003e \u003cp\u003eKey Takeaways 216\u003c\/p\u003e \u003cp\u003eFurther Reading 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The Power of UDA in the Legal Industry 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA in Legal Services? 219\u003c\/p\u003e \u003cp\u003eWhat Is UDA Applied to Legal Services? 224\u003c\/p\u003e \u003cp\u003eHow Does It Work? 224\u003c\/p\u003e \u003cp\u003eBenefits and Challenges 231\u003c\/p\u003e \u003cp\u003eKey Takeaways 234\u003c\/p\u003e \u003cp\u003eNotes 235\u003c\/p\u003e \u003cp\u003eFurther Reading 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 The Power of UDA in Healthcare and Medical Research 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA in Healthcare? 237\u003c\/p\u003e \u003cp\u003eWhat’s UDA in Healthcare? 245\u003c\/p\u003e \u003cp\u003eHow UDA Works 250\u003c\/p\u003e \u003cp\u003eBenefits 255\u003c\/p\u003e \u003cp\u003eInterview with Mr. François Laviolette, Professor of Computer Science\/Director of Big Data Research Centre at Laval University (QC) Canada 257\u003c\/p\u003e \u003cp\u003eInterview with Paul Zikopolous, Vice President Big Data Cognitive System at IBM 258\u003c\/p\u003e \u003cp\u003eCase Study 262\u003c\/p\u003e \u003cp\u003eKey Takeaways 263\u003c\/p\u003e \u003cp\u003eNotes 264\u003c\/p\u003e \u003cp\u003eFurther Reading 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Power of UDA in Product and Service Development 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA for Product and Service Development? 267\u003c\/p\u003e \u003cp\u003eUDA and Big Data Analytics 268\u003c\/p\u003e \u003cp\u003eInterview with Fiona McNeill, Global Product Marketing Manager at SAS Institute 283\u003c\/p\u003e \u003cp\u003eWhat Is UDA Applied to Product Development? 297\u003c\/p\u003e \u003cp\u003eHow Is UDA Applied to Product Development? 300\u003c\/p\u003e \u003cp\u003eHow UDA Applied to Product Development Works 301\u003c\/p\u003e \u003cp\u003eKey Takeaways 303\u003c\/p\u003e \u003cp\u003eNotes 304\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 The Power of UDA in National Security 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNational Security: Playground for UDA or Civil Liberty Threat? 307\u003c\/p\u003e \u003cp\u003eWhat Is UDA for National Security? 310\u003c\/p\u003e \u003cp\u003eData Sources of the NSA 310\u003c\/p\u003e \u003cp\u003eWhy UDA for National Security? 314\u003c\/p\u003e \u003cp\u003eCase Studies 320\u003c\/p\u003e \u003cp\u003eHow UDA Works 322\u003c\/p\u003e \u003cp\u003eKey Takeaways 323\u003c\/p\u003e \u003cp\u003eNotes 324\u003c\/p\u003e \u003cp\u003eFurther Reading 325\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 The Power of UDA in Sports 327\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Short History of Sports Analytics: Moneyball 328\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA in Sports? 333\u003c\/p\u003e \u003cp\u003eWhat Is UDA in Sports? 338\u003c\/p\u003e \u003cp\u003eHow It Works 342\u003c\/p\u003e \u003cp\u003eInterview with Winston Lin, Director of Strategy and Analytics for the Houston Rockets 343\u003c\/p\u003e \u003cp\u003eKey Takeaways 347\u003c\/p\u003e \u003cp\u003eNotes 347\u003c\/p\u003e \u003cp\u003eFurther Reading 348\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 The Future of Analytics 349\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHarnessing These Evolving Technologies Will Generate Benefits 350\u003c\/p\u003e \u003cp\u003eData Becomes Less Valuable and Analytics Becomes Mainstream 353\u003c\/p\u003e \u003cp\u003ePredictive Analytics, AI, Machine Learning, and Deep Learning Become the New Standard 355\u003c\/p\u003e \u003cp\u003ePeople Analytics Becomes a Standard Department in Businesses 358\u003c\/p\u003e \u003cp\u003eUDA Becomes More Prevalent in Corporations and Businesses 359\u003c\/p\u003e \u003cp\u003eCognitive Analytics Expansion 359\u003c\/p\u003e \u003cp\u003eThe Internet of Things Evolves to the Analytics of Things 360\u003c\/p\u003e \u003cp\u003eMOOCs and Open Source Software and Applications Will Continue to Explode 361\u003c\/p\u003e \u003cp\u003eBlockchain and Analytics Will Solve Social Problems 362\u003c\/p\u003e \u003cp\u003eHuman-Centered Computing Will Be Normalized 364\u003c\/p\u003e \u003cp\u003eData Governance and Data Security Will Remain the Number-One Risk and Threat 365\u003c\/p\u003e \u003cp\u003eKey Takeaways 366\u003c\/p\u003e \u003cp\u003eNotes 367\u003c\/p\u003e \u003cp\u003eFurther Reading 367\u003c\/p\u003e \u003cp\u003eAppendix A Tech Corner Details 369\u003c\/p\u003e \u003cp\u003eSingular Value Decomposition (SVD) Algorithm and Applications 370\u003c\/p\u003e \u003cp\u003ePrincipal Component Analysis (PCA) and Applications 382\u003c\/p\u003e \u003cp\u003ePCA Application to Facial Recognition: EigenFaces 392\u003c\/p\u003e \u003cp\u003eQR Factorization Algorithm and Applications 394\u003c\/p\u003e \u003cp\u003eNote 399\u003c\/p\u003e \u003cp\u003eFurther Reading 399\u003c\/p\u003e \u003cp\u003eAbout The Author 401\u003c\/p\u003e \u003cp\u003eIndex 403\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e   \u003cp\u003e\u003cb\u003eJEAN PAUL ISSON\u003c\/b\u003e is a recognized worldwide expert and evangelist in Big Data Analytics and Advanced Business Analytics, with over 22 years of experience. He is the author of \u003ci\u003eWin with Advanced Business Analytics\u003c\/i\u003e and \u003ci\u003ePeople Analytics in the Era of Big Data\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003eAs Global Vice President of Predictive Analytics \u0026amp; BI at Monster Worldwide Inc. he has built his team from the ground up and successfully conceived and implemented global customer scoring, predictive models and segmentation, machine learning and deep learning solutions, web mining applications, and people analytics solutions for Monster across North America, Europe, and Asia\/Pacific. He is also the Founder of the People Analytics Institute.    \u003c\/p\u003e\u003cp\u003eIn today's globally connected arena, most companies, organizations, and government institutions have massive amounts of unstructured data at their disposal. Yet they are still struggling to harness it in meaningful ways. Thanks to advances in computing power and decreased cost to collect information, Unstructured Data Analytics (UDA) is enabling forward-looking businesses to move beyond data collection and basic reporting to create actionable business value for their organization's decision-making processes, to ultimately help them compete and win. \u003c\/p\u003e\u003cp\u003eIn the author's previous book, \u003ci\u003eWin with Advanced Business Analytics\u003c\/i\u003e, he provided a blueprint and framework on how organizations can leverage advanced business analytics across the entire organization. In \u003ci\u003eUnstructured Data Analytics\u003c\/i\u003e, the author reveals how organizations across a variety of industries can effectively leverage the knowledge buried in the unstructured data to drive business performance and deliver amazing ROI in their daily operational practices. Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer, Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provides a framework for building and implementing successful UDA. \u003c\/p\u003e\u003cp\u003eYou will learn: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to increase Customer Acquisition and Customer Retention with UDA\u003c\/li\u003e \u003cli\u003eHow to increase Fraud Detection and Prevention with UDA\u003c\/li\u003e \u003cli\u003eThe Power of UDA for Fraud Detection and Prevention\u003c\/li\u003e \u003cli\u003eThe Power of UDA in Human Capital Management and Human Resources\u003c\/li\u003e \u003cli\u003eThe Power of UDA in HealthCare and Medical Research\u003c\/li\u003e \u003cli\u003eThe Power of UDA in National Security\u003c\/li\u003e \u003cli\u003eThe Power of UDA in Legal Services\u003c\/li\u003e \u003cli\u003eThe Power of UDA for product development\u003c\/li\u003e \u003cli\u003eThe Power of UDA in Sports\u003c\/li\u003e \u003cli\u003eThe future of UDA\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eWhy UDA Today?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe majority of data that we have today is in formats such as text, audio, video images, and photos. New analytics techniques supported by advances in computing power enable us to collect, integrate, store, and analyze this new  type of unstructured data at an unprecedented speed. Efficiently discovering intelligences from unstructured data is an untapped analytical opportunity and represents the next frontier of data analytics innovation—and this innovation will ultimately help organizations compete and win with analytics.    \u003c\/p\u003e\u003cp\u003ePraise for \u003cb\u003eUNSTRUCTURED DATA ANALYTICS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Isson's book is an essential well-written guide for business leaders who want to  create value from their unstructured data. I strongly recommend this book to any  executive looking to discover insights buried in their Big Data to transform their  organization analytics.\"\u003cbr\u003e \u003cb\u003e—MARK STOEVER,\u003c\/b\u003e CEO, 2020 Inc., former CEO, Monster Worldwide Inc. \u003c\/p\u003e\u003cp\u003e\"Unstructured Data Analytics (UDA) will impact all of us, and this book provides  a well-written summary of what you need to start your journey to stay ahead of  your competition. JP Isson captures the essence of UDA in an easy to digest  way that I highly recommend to the entire organization.\"\u003cbr\u003e \u003cb\u003e—JOANIE COURTNEY,\u003c\/b\u003e President and Chief Operating Officer at EmployBridge, Professional Division, Employment Industry Executive, and Speaker \u003c\/p\u003e\u003cp\u003e\"If you are not analyzing your unstructured data you are probably missing more  than 80 percent of insights from data. In this book JP Isson provides an easy to  implement framework packed with real-world applications to make your company  smarter by fully harnessing its data: structured and unstructured. A masterpiece  to stay ahead of the competition.\"\u003cbr\u003e \u003cb\u003e—BRUNO AZIZA,\u003c\/b\u003e Chief Marketing Officer (CMO), AtScale \u003c\/p\u003e\u003cp\u003e\"Putting aside hype and academic abstraction, this book brings us tangible case  studies from real Unstructured Data Analytics implementations in marketing,  fraud detection, insurance, HR, legal, security, sports, medical, and other application  areas. As in Isson's prior books, the author brings this practical grounding together into a solid strategic vision. This is vital reading for managers and practitioners who  are venturing into the real world of living data beyond rows and columns.\"\u003cbr\u003e \u003cb\u003e—PASHA ROBERTS,\u003c\/b\u003e Chief Scientist, Cofounder, Talent Analytics \u003c\/p\u003e\u003cp\u003e\"Isson continues educating the masses on big data with a book that addresses  the next frontier in this ever-evolving field: how to deal with unstructured data.\"\u003cbr\u003e \u003cb\u003e—STEPHANE BRUTUS,\u003c\/b\u003e RBC Professor in Motivation and Employee   Performance, Concordia University\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990438232293,"sku":"NP9781119129752","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119129752.jpg?v=1761787828","url":"https:\/\/k12savings.com\/es\/products\/unstructured-data-analytics-isbn-9781119129752","provider":"K12savings","version":"1.0","type":"link"}