{"product_id":"unleashing-innovation-isbn-9780470192405","title":"Unleashing Innovation","description":"In publications such as \u003ci\u003eBusinessWeek\u003c\/i\u003e and \u003ci\u003eFast Company\u003c\/i\u003e, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, \u003ci\u003eUnleashing Innovation\u003c\/i\u003e tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results. \u003cp\u003eForeword \u003ci\u003eJeff M. Fettig\u003c\/i\u003e vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003e Part One: The Anatomy of Innovation 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e 1 Embedded Innovation in Action 3\u003c\/p\u003e \u003cp\u003e 2 Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003e Part Two: Rational Drivers 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e 3 The Strategic Architecture 47\u003c\/p\u003e \u003cp\u003e 4 Management Systems 63\u003c\/p\u003e \u003cp\u003e 5 The Innovation Machine 83\u003c\/p\u003e \u003cp\u003e 6 Innovators and Innovation Mentors 105\u003c\/p\u003e \u003cp\u003e 7 Managing Execution and Results 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003e Part Three: Emotional Drivers 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e 8 Learn 139\u003c\/p\u003e \u003cp\u003e 9 Dream 155\u003c\/p\u003e \u003cp\u003e 10 Create 169\u003c\/p\u003e \u003cp\u003e11. Heroes 183\u003c\/p\u003e \u003cp\u003e 12. Spirit 199\u003c\/p\u003e \u003cp\u003eConclusion: The Innovation Journey 211\u003c\/p\u003e \u003cp\u003eEpilogue: Dragons Be Here 217\u003c\/p\u003e \u003cp\u003eReferences 229\u003c\/p\u003e \u003cp\u003eAcknowledgments 233\u003c\/p\u003e \u003cp\u003eAbout the Authors 237\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eThe Authors\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eNancy Tennant Snyder\u003c\/b\u003e is corporate vice president for leadership and strategic competencies for Whirlpool Corporation, reporting to the chairman and CEO, Jeff M. Fettig. \u003ci\u003eBusinessWeek\u003c\/i\u003e named her one of twenty-five Innovation Champions in the world.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDeborah L. Duarte\u003c\/b\u003e is a consultant who is an expert in the areas of innovation strategy, leadership and executive development, organizational design, project leadership, virtual teaming, and executive coaching.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSnyder\u003c\/b\u003e and \u003cb\u003eDuarte\u003c\/b\u003e have coauthored two best-selling books: \u003ci\u003eMastering Virtual Teams\u003c\/i\u003e and \u003ci\u003eStrategic Innovation,\u003c\/i\u003e both from\u003ci\u003e\u003c\/i\u003e Jossey-Bass Publishers.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eUNLEASHING INNOVATION\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIN 1999, WHIRLPOOL WAS UNDERGOING A company-wide reorganization to meet the demands of the post-globalization marketplace. To succeed in executing their transformative Brand-Focused Value-Creation strategy, Whirlpool needed to be both operationally excellent \u003ci\u003eand\u003c\/i\u003e innovative. \u003c\/p\u003e\u003cp\u003eIn publications such as \u003ci\u003eBusinessWeek\u003c\/i\u003e and \u003ci\u003eFast Company\u003c\/i\u003e, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, \u003ci\u003eUnleashing Innovation\u003c\/i\u003e tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately led to bottom-line results. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eUnleashing Innovation\u003c\/i\u003e is filled with illustrative examples from Whirlpool and Whirlpool's cutting-edge brands including Jenn-Air, Bauknecht, KitchenAid, and Brastemp. Snyder and Duarte reveal the inner workings of Whirlpool's innovation machine, a framework that creates consistent and profitable innovation by involving \u003ci\u003eall\u003c\/i\u003e of Whirlpool's employees, and they debunk the myth that innovation comes only from the geniuses at the top. Rather than a cookie-cutter \"how to\" manual, \u003ci\u003eUnleashing Innovation\u003c\/i\u003e shows what happens when an organization creates a machine that involves everyone and fosters an environment that puts the emphasis on \"learning and creating, dreaming, the mythology of heroes, and the spirit of winning.\" \u003c\/p\u003e\u003cp\u003e\u003ci\u003eUnleashing Innovation\u003c\/i\u003e shows how the engine of its innovation can be adapted to run in any business of any size and captures the steps the company took along the way, the key learnings, the tools used, the challenging setbacks, and the critical successes.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990436397285,"sku":"NP9780470192405","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470192405.jpg?v=1761787822","url":"https:\/\/k12savings.com\/es\/products\/unleashing-innovation-isbn-9780470192405","provider":"K12savings","version":"1.0","type":"link"}