{"product_id":"universal-principles-of-design-revised-and-updated-isbn-9781592535873","title":"Universal Principles of Design, Revised and Updated","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eUniversal Principles of Design, Revised and Updated\u003c\/i\u003e is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80\/20 Rule to the Weakest Link, every major design concept is defined and illustrated.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.\u003cbr\u003e\u003cbr\u003e Just a few of the principles that will \u003cb\u003ebroaden your design knowledge\u003c\/b\u003e, \u003cb\u003epromote brainstorming\u003c\/b\u003e, and help you \u003cb\u003echeck the quality of your work\u003c\/b\u003e:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBaby-Face Bias\u003c\/li\u003e\n\u003cli\u003eExpectation Effect\u003c\/li\u003e\n\u003cli\u003eGolden Ration\u003c\/li\u003e\n\u003cli\u003eOckham's Razor\u003c\/li\u003e\n\u003cli\u003eProximity\u003c\/li\u003e\n\u003cli\u003eScaling Fallacy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book is\u003cb\u003e organized alphabetically \u003c\/b\u003eso that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the \u003cb\u003eprinciples have\u003c\/b\u003e\u003cb\u003ealso been indexed by questions commonly confronting designers\u003c\/b\u003e (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...).\u003cbr\u003e\u003cbr\u003e Each principle is presented in a two-page format. The left-hand page contains a \u003cb\u003esuccinct definition\u003c\/b\u003e, a \u003cb\u003efull description of the principle\u003c\/b\u003e, \u003cb\u003eexamples of its use\u003c\/b\u003e, and \u003cb\u003eguidelines for use\u003c\/b\u003e. Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains \u003cb\u003evisual examples\u003c\/b\u003e and related graphics to support a deeper understanding of the principle.\u003cbr\u003e\u003cbr\u003e This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.\u003c\/p\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":44895889162469,"sku":"NP9781592535873","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_9ff074a9-819d-4fb5-80b3-d4ab379c2794.jpg?v=1773107319","url":"https:\/\/k12savings.com\/es\/products\/universal-principles-of-design-revised-and-updated-isbn-9781592535873","provider":"K12savings","version":"1.0","type":"link"}