{"product_id":"understanding-fossils-isbn-9780471963516","title":"Understanding Fossils","description":"The first introductory palaeontology text which demonstrates the importance of selected fossil groups in geological and biological studies, particularly in understanding evolutionary patterns, palaeoenvironmental analysis, and stratigraphy. Part one explores several key concepts, such as the processes of fossil preservation, the determination of evolutionary patterns, and use of fossils and statigraphical tools. Part two introduces the main fossil groups of value in these applied fields. Part three concentrates on the examination of important case histories which demonstrate the use of fossils in diverse practical examples. Evolutionary studies, palaeoenvironmental analysis, and stratigraphical applications are documented using up-to-date examples supported by overviews of the principles. What is Palaeontology?\u003cbr\u003e \u003cbr\u003e KEY CONCEPTS.\u003cbr\u003e \u003cbr\u003e Fossils and Fossilization.\u003cbr\u003e \u003cbr\u003e Fossils as Living Organisms.\u003cbr\u003e \u003cbr\u003e Fossils and Evolution.\u003cbr\u003e \u003cbr\u003e Fossils and Stratigraphy.\u003cbr\u003e \u003cbr\u003e Summary of Part I. THE MAIN FOSSIL GROUPS.\u003cbr\u003e \u003cbr\u003e Introduction To The Fossil Record.\u003cbr\u003e \u003cbr\u003e Molluscs: Bivalves and Gastropods.\u003cbr\u003e \u003cbr\u003e Molluscs: Cephalopods.\u003cbr\u003e \u003cbr\u003e Brachiopods.\u003cbr\u003e \u003cbr\u003e Echinoderms.\u003cbr\u003e \u003cbr\u003e Trilobites.\u003cbr\u003e \u003cbr\u003e Corals.\u003cbr\u003e \u003cbr\u003e Graptolites.\u003cbr\u003e \u003cbr\u003e Bryozoans.\u003cbr\u003e \u003cbr\u003e Microfossils: Foraminifera.Microfossils: Ostracods.\u003cbr\u003e \u003cbr\u003e Trace Fossils.\u003cbr\u003e \u003cbr\u003e Summary of Part II.\u003cbr\u003e \u003cbr\u003e FOSSILS AS INFORMATION.\u003cbr\u003e \u003cbr\u003e Data From The Fossil Record.Studies in Paleobiology.\u003cbr\u003e \u003cbr\u003e Studies in Palaeoenvironmental Analysis.\u003cbr\u003e \u003cbr\u003e Studies in Stratigraphy.\u003cbr\u003e \u003cbr\u003e Summary of Part III.\u003cbr\u003e \u003cbr\u003e Indexes.  \u003cp\u003e\u003cstrong\u003ePeter Doyle\u003c\/strong\u003e was internationally recognized for his teaching and research on marketing and business strategy. He was Professor of Marketing and Strategic Management at the University of Warwick Business School. Previously he held positions at the London Business School, INSEAD, Bradford and Stanford Universities. He is the author of numerous papers which have appeared in most of the world's top journals including the \u003cem\u003eJournal of marketing, Journal of Marketing Research, Management Science\u003c\/em\u003e and the \u003cem\u003eEconomic Journal\u003c\/em\u003e. His other recent books are \u003cem\u003eMarketing Management and Strategy\u003c\/em\u003e and \u003cem\u003eInnovation in Marketing\u003c\/em\u003e. He acted as a consultant to many of the most famous international companies including Coca-Cola, IBM, Nestle, Cadbury-Schweppes, British Airways, Mars, Johnson \u0026amp; Johnson, Unilever, Shell, BP Amoco, AstraZeneca, Norvatis, 3M, Saatchi \u0026amp; Saatchi and Wal-Mart. He has also advised such professional bodies as Britain's Cabinet Office, the Institute of Chartered Accountants, the Institute of Directors, the CBI, the Pacific-Asian Management Institute and the Singapore Department of Trade. During his career, Peter Doyle ran executive programmes for senior managers throughout Europe, the United States, South America, Australia and the Far East. He was voted Outstanding Teacher on numerous university and corporate courses. He held a First Class Honours degree from the University of Manchester and an MBA and PhD from Carnegie Mellon University, USA. His research twice led him to be awarded the President's Medal of the Operational Research Society and the Best Paper Award of the American Marketing Association.  Understanding Fossils is the first introductory level palaeontology text which demonstrates the importance of fossils in geological and biological studies, particularly in understanding evolutionary patterns, palaeoenvironmental analysis, and stratigraphy. The book contains three parts. Part One explores several key concepts: the processes of fossil preservation, the determination of evolutionary patterns, ancient ecologies and use of fossils as stratigraphical tools. Part Two introduces the main fossil groups of value in these applied fields. Each group is described with reference to their most important characters, and each has summaries of classification, evolutionary history and applications. Part Three concentrates on the examination of important case histories which demonstrate the use of fossils in diverse practical examples. Evolutionary studies, palaeoenvironmental analysis and stratigraphical applications are documented using up-to-date examples supported by overviews of the principles.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990429745381,"sku":"NP9780471963516","price":134.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471963516.jpg?v=1761787794","url":"https:\/\/k12savings.com\/es\/products\/understanding-fossils-isbn-9780471963516","provider":"K12savings","version":"1.0","type":"link"}